Insiders' Guide® to Greater Fort Lauderdale


Book Description

A first edition, Insiders' Guide to Greater Fort Lauderdale is the essential source for in-depth travel and relocation information to this beautiful Florida region. Written by a local (and true insider), this guide offers a personal and practical perspective of Fort Lauderdale and its surrounding environs.










Greater Fort Lauderdale


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100 Things to Do in Fort Lauderdale Before You Die


Book Description

From a boggy riverfront outpost to Spring Break mecca and a world-class city in South Florida, Fort Lauderdale has taken on many identities in its history. But something that has never changed is its eclectic nature that has lured families, outdoor enthusiasts, and well-heeled travelers to the Venice of America. 100 Things to Do in Fort Lauderdale Before You Die offers an insider’s look at all the best ways to make the most of your next vacation. Visitors can order a Dom Perignon breakfast at The Floridian on bustling Las Olas Boulevard, kayak through the mangroves, enjoy the New River’s waterfront mansions by Water Taxi, indulge in contemporary art at the NSU Museum of Art Fort Lauderdale, watch the mermaid show at the storied Wreck Bar, take part in the area’s annual traditions like the Winterfest Boat Parade—and that’s just the beginning. As a seasoned journalist who has lived in the Fort Lauderdale area for more than a decade, including being a regular contributor for the Greater Fort Lauderdale Visitors & Convention Bureau, author Christiana Lilly leads readers through the city’s historic landmarks, dining gems, quirky shops, and culture scene that makes the city so special. Whether you’re a born-and-raised Fort Lauderdale resident, spend your winters here, or are in town for the weekend, 100 Things to Do in Fort Lauderdale Before You Die is a comprehensive guide to the Venice of America.







Fort Lauderdale 100


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Meeting Planners Guide


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Cases in Public Relations Strategy


Book Description

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.