Guaranteed Electronic Markets


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Net Benefit


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This book explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything from office space to bicycle rental between individuals. Each transaction would be guaranteed by the system, not the reputation of the seller. Anyone could enter the market as an equal. The author argues that the electronic marketplaces of the future will have widespread and fundamental economic and social consequences. For more information about Guaranteed Electronic Markets visit the Gems Website at www.gems.org.uk




Civic Spirit


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Digital Futures


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Beyond the hype about dot-coms, WAP phones and dot-com entrepreneurs, what impacts will e-commerce have on society? How will it affect jobs and local communities? What will it mean for the environment - for energy use, transport and the future shape of our cities? How can we ensure that everyone enjoys the benefits of the new digital technologies? This is a groundbreaking exploration of the social and environmental impacts and opportunities of the new economy. It brings together the leading thinkers and visionaries from the worlds of policy, business and academia in an insightful, vigorous and at times controversial examination of the impact e-commerce will have on the way we live and work, and on the environment on which we all depend.




To Our Mutual Advantage


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Marketing Communications for Local Nonprofit Organizations


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Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more!Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.




Access Denied?


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The Alternative


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Winners Take All meets Nickel and Dimed: a provocative debunking of accepted wisdom, providing the pathway to a sustainable, survivable economy. Confronted by the terrifying trends of the early twenty-first century – widening inequality, environmental destruction, and the immiseration of millions of workers around the world – many economists and business leaders still preach dogmas that lack evidence and create political catastrophe: Private markets are always more efficient than public ones; investment capital flows efficiently to necessary projects; massive inequality is the unavoidable side effect of economic growth; people are selfish and will only behave well with the right incentives. But a growing number of people – academic economists, business owners, policy entrepreneurs, and ordinary people – are rejecting these myths and reshaping economies around the world to reflect ethical and social values. Though they differ in approach, all share a vision of the economy as a place of moral action and accountability. Journalist Nick Romeo has spent years covering the world’s most innovative economic and policy ideas for The New Yorker. Romeo takes us on an extraordinary journey through the unforgettable stories and successes of people working to build economies that are more equal, just, and livable. Combining original, in-depth reporting with expert analysis, Romeo explores: The successful business owners organizing their companies as purpose trusts (as Patagonia recently did) to fulfill a higher mission, such as sharing profits with workers or protecting the environment The growing deployment of new models by venture capital funds to promote wealth creation for the poorest Americans and address climate change. How Oslo’s climate budgeting program is achieving the emission reduction targets the rest of the world continues to miss, creating a model that will soon be emulated by governments around the world How Portugal strengths democratic culture by letting citizens make crucial budget decisions The way worker ownership and cooperatives foster innovation, share wealth, and improve the quality of jobs, offering an increasingly popular model superior to the traditional corporation The public-sector marketplace that offers decent work and real protections to gig workers in California The job guarantee program in southern Austria that offers high-quality meaningful jobs to every citizen Many books have exposed what’s not working in our current system. Romeo reveals something even more essential: the structure of a system that could actually work for everyone. Margaret Thatcher was wrong: there is an alternative. This is what it looks like.




Trust and New Technologies


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For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution. Ian Grant, Telecommunications Policy . . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource. Madely du Perez, Australian Library Journal This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners. Feng Li, University of Newcastle upon Tyne, UK Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.




The British Spring


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