Handbook of Basic SEO Techniques by Boomtown Internet Group
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Publisher : Boomtown Internet Group
Page : 48 pages
File Size : 21,81 MB
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ISBN :
INSPIRED
Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 37,96 MB
Release : 2017-11-17
Category : Business & Economics
ISBN : 111938754X
Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Shamanic Breathwork
Author : Linda Star Wolf
Publisher : Simon and Schuster
Page : 372 pages
File Size : 33,81 MB
Release : 2009-11-17
Category : Body, Mind & Spirit
ISBN : 1591439922
Book Description
Utilizing the healing power of breath to change consciousness • Explains how to enter altered states of consciousness, increase paranormal abilities, and resolve old traumas using breathwork • Introduces the Five Cycles of Change that bring about major life shifts and how to work with them • Includes 70-minute audio download of chakra-attuned rhythms to play during the journey Incorporating psychospiritual tools with her Shamanic Breathwork practice, Linda Star Wolf shows how to spiritually journey in the same way shamans entrain to the rhythms of drums or rattles using the breath, either alone or together with music. Much like traveling to sacred places or ingesting entheogens, this practice can be used to enter altered states of consciousness, connect to cosmic consciousness, increase paranormal abilities, and awaken the shaman within. Breathwork can also be used to resolve old traumas and shapeshift unproductive modes of thinking in order to move beyond them. Utilizing the healing power of breath along with chakra-attuned music, Linda Star Wolf explores the Five Cycles of Change--the Alchemical Map of Shamanic Consciousness--and how these cycles affect you as you move through major shifts in your life. Filled with personal stories and case histories, the book also includes 70-minute audio download of shamanic trance rhythms and a guided meditation to awaken the chakras during practice.
Tenement Kid
Author : Bobby Gillespie
Publisher : Hachette UK
Page : 438 pages
File Size : 35,34 MB
Release : 2021-10-14
Category : Biography & Autobiography
ISBN : 1474622097
Book Description
Tenement Kid is Bobby Gillespie's story up to the recording and release of the album that has been credited with 'starting the 90's', Screamadelica. Born into a working class Glaswegian family in the summer of 1961, Bobby's memoirs begin in the district of Springburn, soon to be evacuated in Edward Heath's brutal slum clearances. Leaving school at 16 and going to work as a printers' apprentice, Bobby's rock n roll epiphany arrives like a bolt of lightning shining from Phil Lynott's mirrored pickguard at his first gig at the Apollo in Glasgow. Filled with 'the holy spirit of rock n roll' his destiny is sealed with the arrival of the Sex Pistols and punk rock which to Bobby, represents an iconoclastic vision of class rebellion and would ultimately lead to him becoming an artist initially in the Jesus and Mary Chain then in Primal Scream. Structured in four parts, Tenement Kid builds like a breakbeat crescendo to the final quarter of the book, the Summer of Love, Boys Own parties, and the fateful meeting with Andrew Weatherall in an East Sussex field. As the '80s bleed into the '90s and a new kind of electronic soul music starts to pulse through the nation's consciousness, Primal Scream become the most innovative British band of the new decade, representing a new psychedelic vanguard taking shape at Creation Records. Ending with the release of Screamadelica and the tour that followed in the autumn, Tenement Kid is a book filled with the joy and wonder of a rock n roll apostle who would radically reshape the future sounds of fin de siècle British pop. Published thirty years after the release of their masterpiece, Bobby Gillespie's memoir cuts a righteous path through a decade lost to Thatcherism and saved by acid house.
A Project Guide to UX Design
Author : Russ Unger
Publisher : New Riders
Page : 558 pages
File Size : 21,75 MB
Release : 2012-03-23
Category : Computers
ISBN : 0132931729
Book Description
User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance
Ramsay in 10
Author : Gordon Ramsay
Publisher : Grand Central Publishing
Page : 453 pages
File Size : 38,86 MB
Release : 2021-11-02
Category : Cooking
ISBN : 1538707829
Book Description
Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.
Einstein, Michael Jackson & Me
Author : Howard Bloom
Publisher : Rowman & Littlefield
Page : 436 pages
File Size : 28,47 MB
Release : 2020-04-15
Category : Music
ISBN : 1493051687
Book Description
Howard Bloom—called "the greatest press agent that rock and roll has ever known" by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull—is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock-and-roll legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Paul Simon, Peter Gabriel, David Byrne, AC/DC, Aerosmith, Queen, Kiss, Grandmaster Flash and the Furious Five, Run DMC, ZZ Top, Joan Jett, Chaka Khan, and one hundred more. What was he after? He was on a hunt for the gods inside of you and me. Einstein, Michael Jackson & Me is Bloom's story—the strange tale of a scientific expedition into the dark underbelly of science and fame where new myths and movements are made.
The Elusive Quest for Growth
Author : William R. Easterly
Publisher : MIT Press
Page : 443 pages
File Size : 34,33 MB
Release : 2002-08-02
Category : Business & Economics
ISBN : 0262260654
Book Description
Why economists' attempts to help poorer countries improve their economic well-being have failed. Since the end of World War II, economists have tried to figure out how poor countries in the tropics could attain standards of living approaching those of countries in Europe and North America. Attempted remedies have included providing foreign aid, investing in machines, fostering education, controlling population growth, and making aid loans as well as forgiving those loans on condition of reforms. None of these solutions has delivered as promised. The problem is not the failure of economics, William Easterly argues, but the failure to apply economic principles to practical policy work. In this book Easterly shows how these solutions all violate the basic principle of economics, that people—private individuals and businesses, government officials, even aid donors—respond to incentives. Easterly first discusses the importance of growth. He then analyzes the development solutions that have failed. Finally, he suggests alternative approaches to the problem. Written in an accessible, at times irreverent, style, Easterly's book combines modern growth theory with anecdotes from his fieldwork for the World Bank.
Freak Out the Squares
Author : Russell Senior
Publisher : Aurum
Page : 425 pages
File Size : 13,86 MB
Release : 2015-10-01
Category : Biography & Autobiography
ISBN : 1781314713
Book Description
Russell Senior is a man too smart to have ever been a pop star. And Pulp were too odd a band ever to have become so big. But we can only be grateful that he was, and they did – and that Freak Out the Squares tells the story in Russell’s inimitable, entertaining and fascinating way. The first account of life inside Pulp, Freak Out the Squares recounts the band’s origins in Sheffield to their glory days at the height of Britpop, revealing the story behind the anthem of a generation, “Common People”. The book gives a glimpse into the world of Britpop luminaries such as Blur, Elastica and Suede and charts Pulp’s 2011 reunion tour, which culminated in a triumphant Glastonbury performance. Freak Out the Squares is Russell’s exceptionally witty, unusual and enlightening account of the heady time of being a key member of Britpop’s best-loved and most enduringly relevant band.
The Mortgage Marketing Manifesto
Author : Andrew Pawlak
Publisher : Createspace Independent Publishing Platform
Page : 326 pages
File Size : 48,50 MB
Release : 2016-09-20
Category :
ISBN : 9781537419978
Book Description
In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7
