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Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics

Author : Hossain, Md Shamim

Publisher : IGI Global

Page : 445 pages

File Size : 34,37 MB

Release : 2023-05-02

Category : Computers

ISBN : 1668471078

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Book Description

In the modern data-driven era, artificial intelligence (AI) and machine learning (ML) technologies that allow a computer to mimic intelligent human behavior are essential for organizations to achieve business excellence and assist organizations in extracting useful information from raw data. AI and ML have existed for decades, but in the age of big data, this sort of analysis is in higher demand than ever, especially for customer support and analytics. The Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics investigates the applications of AI and ML and how they can be implemented to enhance customer support and analytics at various levels of organizations. This book is ideal for marketing professionals, managers, business owners, researchers, practitioners, academicians, instructors, university libraries, and students, and covers topics such as artificial intelligence, machine learning, supervised learning, deep learning, customer sentiment analysis, data mining, neural networks, and business analytics.



Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Author : Chkoniya, Valentina

Publisher : IGI Global

Page : 653 pages

File Size : 40,19 MB

Release : 2021-06-25

Category : Computers

ISBN : 1799869865

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Book Description

The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.





Handbook of Research on Emerging Trends and Applications of Machine Learning

Author : Solanki, Arun

Publisher : IGI Global

Page : 674 pages

File Size : 42,10 MB

Release : 2019-12-13

Category : Computers

ISBN : 1522596453

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Book Description

As today’s world continues to advance, Artificial Intelligence (AI) is a field that has become a staple of technological development and led to the advancement of numerous professional industries. An application within AI that has gained attention is machine learning. Machine learning uses statistical techniques and algorithms to give computer systems the ability to understand and its popularity has circulated through many trades. Understanding this technology and its countless implementations is pivotal for scientists and researchers across the world. The Handbook of Research on Emerging Trends and Applications of Machine Learning provides a high-level understanding of various machine learning algorithms along with modern tools and techniques using Artificial Intelligence. In addition, this book explores the critical role that machine learning plays in a variety of professional fields including healthcare, business, and computer science. While highlighting topics including image processing, predictive analytics, and smart grid management, this book is ideally designed for developers, data scientists, business analysts, information architects, finance agents, healthcare professionals, researchers, retail traders, professors, and graduate students seeking current research on the benefits, implementations, and trends of machine learning.





AI Innovations in Service and Tourism Marketing

Author : Nadda, Vipin

Publisher : IGI Global

Page : 587 pages

File Size : 17,81 MB

Release : 2024-08-01

Category : Business & Economics

ISBN :

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Book Description

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.





Handbook of Research on Disease Prediction Through Data Analytics and Machine Learning

Author : Rani, Geeta

Publisher : IGI Global

Page : 586 pages

File Size : 41,29 MB

Release : 2020-10-16

Category : Medical

ISBN : 1799827437

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Book Description

By applying data analytics techniques and machine learning algorithms to predict disease, medical practitioners can more accurately diagnose and treat patients. However, researchers face problems in identifying suitable algorithms for pre-processing, transformations, and the integration of clinical data in a single module, as well as seeking different ways to build and evaluate models. The Handbook of Research on Disease Prediction Through Data Analytics and Machine Learning is a pivotal reference source that explores the application of algorithms to making disease predictions through the identification of symptoms and information retrieval from images such as MRIs, ECGs, EEGs, etc. Highlighting a wide range of topics including clinical decision support systems, biomedical image analysis, and prediction models, this book is ideally designed for clinicians, physicians, programmers, computer engineers, IT specialists, data analysts, hospital administrators, researchers, academicians, and graduate and post-graduate students.



Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich

Publisher : IGI Global

Page : 464 pages

File Size : 43,86 MB

Release : 2024-05-13

Category : Business & Economics

ISBN :

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Book Description

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.



AI-Driven Marketing Research and Data Analytics

Author : Masengu, Reason

Publisher : IGI Global

Page : 515 pages

File Size : 11,38 MB

Release : 2024-04-22

Category : Business & Economics

ISBN :

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Book Description

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.