› › Hands On Guide To Creating Flash Advertising

Hands-on Guide to Creating Flash Advertising

Author : Jason Fincanon

Publisher : Focal Press

Page : 260 pages

File Size : 44,97 MB

Release : 2008

Category : Art

ISBN :

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Book Description

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com



Creating Flash Advertising

Author : Jason Fincanon

Publisher : CRC Press

Page : 254 pages

File Size : 32,15 MB

Release : 2012-07-26

Category : Art

ISBN : 113614014X

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Book Description

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com



Hands-On Guide to Flash Video

Author : Stefan Richter

Publisher : Taylor & Francis

Page : 378 pages

File Size : 37,8 MB

Release : 2007-05-02

Category : Language Arts & Disciplines

ISBN : 1136032339

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Book Description

The Hands-On Guide to Flash Video is a professional reference book written by industry experts that are currently helping professionals produce Web video and implement Flash Media Server. This book covers Flash Video production from soup to nuts, beginning with how to configure your camcorder and ending to advanced server techniques like bandwidth detection and FMS logging and reporting. Real word lessons from case studies of successful Flash Video deployments are also included. Supplemental files located at: www.flashvideobook.com By reading this book, you'll learn to: * Shoot high quality video for streaming * Choose the best encoder and encoding techniques for producing Flash Video * Deploy Flash Video via progressive download or via the Flash Media Server. * Create and light a compression friendly set * Deinterlace and preprocess your video prior to encoding * Choose encoding parameters like data rate, resolution and frame rate * Optimize encoding with Sorenson Squeeze, Flix Pro and the Adobe Flash Video Encoder * Shoot and produce chromakey video for alpha channel delivery * Customize a Flash player via skinning, and use Cue Points for navigation * Setup, install, and maintain Flash Media Server



Hands-On Guide to Video Blogging and Podcasting

Author : Lionel Felix

Publisher : Taylor & Francis

Page : 351 pages

File Size : 46,21 MB

Release : 2013-05-02

Category : Language Arts & Disciplines

ISBN : 1136033866

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Book Description

For all of your video and audio blogging business and professional communication needs, this book is it! The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet. This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.



Advertising

Author : Andy Tibbs

Publisher : Routledge

Page : 230 pages

File Size : 11,47 MB

Release : 2009-11-27

Category : Business & Economics

ISBN : 1135260842

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Book Description

Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.



Flash Advertising

Author : Jason Fincanon

Publisher : Taylor & Francis

Page : 290 pages

File Size : 45,62 MB

Release : 2010

Category : Business & Economics

ISBN : 0240813456

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Book Description

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.



The Essential Guide to Flash CS4

Author : Cheridan Kerr

Publisher : Apress

Page : 410 pages

File Size : 31,13 MB

Release : 2009-10-13

Category : Computers

ISBN : 1430223545

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Book Description

If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, inverse kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints and tips for streamlining the creative process. Jump straight into Flash CS4 and start working on real life examples that you can customize to suit your needs. Demystifies Flash CS4—explaining new features deep diving through old favorites Streamlines the production of cutting-edge Flash CS4 animations and applications Provides a unique commercial perspective in compelling Flash productions This book is for intermediate Flash CS4 users as well as the more advanced user who wants to learn about using Flash CS4's awesome new capabilities, such as motion tweening and kinematics poses. Each chapter has a number of exercises that contribute to an overall project. The exercises are fun and compelling and allow you to place your own creative stamp on them, while still following the steps to completion. The final chapter focuses on bringing the exercise output together in an overall campaign consisting of a website featuring advanced flash components and advertising banners. An underlying theme of the book is marketing a website online. It discusses industry standards for banner campaigns (banner weight, frames per second, etc), effective website marketing techniques, and delves into search engine optimization and search engine marketing.



Focal Easy Guide to Flash MX 2004

Author : Birgitta Hosea

Publisher : CRC Press

Page : 214 pages

File Size : 15,75 MB

Release : 2013-07-31

Category : Art

ISBN : 1136144625

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Book Description

Confused by ActionScript? Want to get to grips with creating interactive graphics and animation in Flash quickly? Whether you are a new user or a professional illustrator, designer or animator experienced in other animation and effects packages, this highly visual, color book will be all you need to get you up and running with the latest powerful upgrade - Flash MX 2004. Birgitta Hosea uses tried and tested material based on her teaching, breaking down the software into its main components and providing lots of screenshots and simple step-by-step instructions. This encourages you to get the most out of the programme and fully develop your skills, whilst allowing those with particular needs to 'jump ahead'. The structure and style, influenced by her commercial and creative expertise, allows you either as a student or professional to dip in and out according to the needs of your specific projects, but also allows the exploration of the programmes capability when you have more time. It is a generalist, accessible, visual and a truly introductory guide, written from the perspective of a designer with a thorough coverage of the basic features of Flash MX 2004, without going too in-depth into coding with ActionScript. Birgitta Hosea is a motion graphics artist and Course Director of the London Animation Studio at Central Saint Martins College of Art and Design. Her experience ranges from designing idents and promotional materials to working as an Art Director on pop promos and short films.



Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition

Author : Ben Delaney

Publisher : CyberEdge Information Services

Page : 85 pages

File Size : 19,29 MB

Release : 2018-06-01

Category : Business & Economics

ISBN : 1513635549

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Book Description

There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This multi-award-winning book will help in-house communications staff be more effective while sticking to their budgets. Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.