Author : John Hegarty
Publisher :
Page : 0 pages
File Size : 43,98 MB
Release : 2011
Category : Advertising
ISBN : 9780500515563
John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.
Author : John Hegarty
Publisher : Thames & Hudson
Page : 102 pages
File Size : 26,12 MB
Release : 2014-04-22
Category : Business & Economics
ISBN : 0500771936
A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Author : John Hegarty
Publisher : Thames & Hudson
Page : 382 pages
File Size : 27,80 MB
Release : 2017-12-07
Category : Design
ISBN : 0500773971
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegartys own career since the original book was first published in 2011. One new section Why Im now parking my ideas in a garage discusses Hegartys new company, The Garage. In the other new section From Unilever to the UN via a llama Hegarty talks predominantly about the ad he did for the UNs Global Goals for their Sustainable Development campaign. Note: Best viewed on a colour device
Author : Jim Aitchison
Publisher : FT Press
Page : 596 pages
File Size : 39,66 MB
Release : 2012-12-11
Category : Business & Economics
ISBN : 0133412334
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Author : Warren Berger
Publisher : Phaidon Press
Page : 0 pages
File Size : 13,75 MB
Release : 2004-03-01
Category : Architecture
ISBN : 9780714843872
Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.
Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 316 pages
File Size : 36,50 MB
Release : 2007
Category : Business & Economics
ISBN : 9780749448370
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author : Pete Barry
Publisher :
Page : 296 pages
File Size : 44,83 MB
Release : 2012
Category : Advertising
ISBN : 9780500516232
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Author : Patricia Hegarty
Publisher : Tiger Tales
Page : 32 pages
File Size : 48,9 MB
Release : 2020-10-06
Category : Juvenile Fiction
ISBN : 1680102109
Chameleon is sneaky and likes to use his camouflage powers to play tricks on the other jungle animals. Chameleon is sneaky and likes to use his camouflage powers to play tricks on the other jungle animals. But when he meets someone who beats him at his own game, will Chameleon learn to change his ways?
Author : Simon Veksner
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 38,43 MB
Release : 2010-04-28
Category : Design
ISBN : 9781856696579
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.
Author : Patricia Hegarty
Publisher :
Page : 18 pages
File Size : 18,21 MB
Release : 2018-09
Category :
ISBN : 9781643107721
Celebrate the differences and similarities between 10 families as they eat, sleep, work, and play together. Gentle rhyming text and vivid illustrations bring each family's story to life.
