Hillstrom's Contact Strategy


Book Description

Times are changing. Unfortunately, the process that catalogers use to select customers for individual mailings is largely the same as it was twenty-five years ago. In "Hillstrom's Contact Strategy," Kevin Hillstrom builds upon the principles outlined in his "Catalog PhD" booklet. Here, Mr. Hillstrom combines catalog value, email value, and paid search customer value, enabling the catalog expert to identify the most profitable combination of catalogs and email marketing campaigns, on an annual basis. The result is an elegant methodology that generates between $1,000,000 and $5,000,000 of annual profit for the average $100,000,000 catalog business. Best of all, Mr. Hillstrom shares every secret he uses in his methodology, so that you can do the work yourself. You will be light years ahead of the competition after applying the concepts in this booklet to your business.




Hillstrom's Personas


Book Description

In Hillstrom's Personas, direct marketing expert Kevin Hillstrom describes how three high-level customer personas define the future of marketing.There's Judy, the fifty-nine year old with more than three decades of shopping experience, a customer who still embraces classic direct marketing.There's Jennifer, the forty-three year old online maven who have been trained to expect the best prices on the best merchandise, coupled with free shipping.And there's Jasmine, the twenty-seven year old post-social shopper who demands curation, low prices, and high quality among brands embracing a social/mobile framework.Kevin explains how each customer impacts the future of marketing, sharing insights into how e-commerce brands can capitalize on each persona.







Hillstrom's Catalog Marketing PhD


Book Description

For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy! Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM techniques, statistical modeling of customer response, cannibalization testing, and the "matchback" of online orders to the catalog that caused the order to happen. Since the matchback was created a decade ago, improvements in Catalog Marketing Strategy stalled as interest shifted to online marketing tactics. In "Hillstrom's Catalog Marketing PhD", Kevin Hillstrom walks the reader through a new methodology for deciding which customers will yield the most profit from catalog mailings. By incorporating elements of RFM, statistical modeling, cannibalization testing, Digital Profiles (a modern approach to customer segmentation), and measurement of the "Organic Percentage", Mr. Hillstrom clearly demonstrates how to optimize multi-channel customer profitability. The booklet provides the reader with a PhD-level course in Catalog Marketing Strategy, arming the reader with the tools and techniques necessary to manage a successful catalog marketing program in the internet era. Chief Executive Officers, Chief Marketing Officers, and Analytics Experts will appreciate this no-nonsense approach to increasing company profitability. For the first time, analytics secrets that cost many clients hundreds of thousands of dollars are being shared with the marketing public. This is a must-read for the modern catalog marketing business leader.




Hillstrom's Total Package


Book Description

Tell me if this story sounds familiar. A company struggles to generate healthy sales and profit levels. A new Marketing Executive is brought in. The Leader cleans house, bringing in new vendors and new employees and new marketing campaigns. Two years later the Marketing Executive is fired, and the process begins anew. In Hillstrom's Total Package the new Marketing Leader is given a blueprint to identify the real reasons why a business is not meeting expectations. Between a series of tables/metrics and a plan developed around the "Great Eight" the new Marketing Leader sets the organization down a path designed to yield a profitable outcome.




Hillstrom's Fix It!


Book Description

Fifteen years of lusting over digital strategy left us with Amazon owning e-commerce and the implosion of traditional retail. In this brief text, Kevin Hillstrom illustrates the techniques he uses to identify the problems in client business models. Once the problems are identified, businesses can "fix" their challenges. Mr. Hillstrom focuses on rolling twelve month analytics, comp segment analytics, life tables, merchandise forensics, repurchase tables, store trade area analytics and forecasting strategies. The techniques quickly identify what is wrong with a business, so that you can "fix it" immediately!




The Future of Power


Book Description

The Future of Power examines what it means to be forceful and effective in a world in which the traditional ideas of state power have been upended by technology, and rogue actors. Joseph S. Nye, Jr., a longtime analyst of power and a hands-on practitioner in government, delivers a new power narrative that considers the shifts, innovations, bold technologies, and new relationships that are defining the twenty-first century. He shows how power resources are adapting to the digital age and how smart power strategies must include more than a country's military strength. At the beginning of the twenty-first century, unsurpassed in military strength and ownership of world resources, the United States was indisputably the most powerful nation in the world. Today, China, Russia, India, and others are increasing their share of world power resources. Information once reserved for the government is now available for mass consumption. The Internet has literally put power at the fingertips of nonstate agents, allowing them to launch cyberattacks from their homes. The cyberage has created a new power frontier among states, ripe with opportunity for developing countries. To remain at the pinnacle of world power, the United States must adopt a strategy that designed for a global information age.




Strategy


Book Description

What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in aculture of dynamism, adaptability, and change.The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models ofstrategy to a diverse range of examples, making the text the most practical of its kind.Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategicmanagement in practice.Strategy ultimately provides students with an empowering, critical, and highly practical approach to thinking, talking, and acting like a strategist.Online resources accompanying the textbook include:For registered adopters:- A test bank- PowerPoint slides- Answers to, or guidance on, the case study questions in the book- A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations- Teaching notes on using the 'Boardroom Challenges' in classFor students:- Practitioner insight video interviews, and further videos providing advice on how students can enhance their employability- Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking- Links to articles, cases, chapters, or multimedia resources to support students' further reading- Additional case studies with exercises or discussion questions- MCQs- Guidance on how to analyse a case study- Flashcard glossary- Two additional chapters: Chapter 15 Designing effective strategy activities; Chapter 16 Strategy in practice: learning, reflecting, thinking




Research Methods in Biomechanics


Book Description

Research Methods in Biomechanics, Second Edition, demonstrates the range of available research techniques and how to best apply this knowledge to ensure valid data collection. In the highly technical field of biomechanics, research methods are frequently upgraded as the speed and sophistication of software and hardware technologies increase. With this in mind, the second edition includes up-to-date research methods and presents new information detailing advanced analytical tools for investigating human movement. Expanded into 14 chapters and reorganized into four parts, the improved second edition features more than 100 new pieces of art and illustrations and new chapters introducing the latest techniques and up-and-coming areas of research. Also included is access to biomechanics research software designed by C-Motion, Visual3D Educational Edition, which allows users to explore the full range of modeling capabilities of the professional Visual3D software in sample data files as well as display visualizations for other data sets. Additional enhancements in this edition include the following: • Special features called From the Scientific Literature highlight the ways in which biomechanical research techniques have been used in both classic and cutting-edge studies. • An overview, summary, and list of suggested readings in each chapter guide students and researchers through the content and on to further study. • Sample problems appear in select chapters, and answers are provided at the end of the text. • Appendixes contain mathematical and technical references and additional examples. • A glossary provides a reference for terminology associated with human movement studies. Research Methods in Biomechanics, Second Edition, assists readers in developing a comprehensive understanding of methods for quantifying human movement. Parts I and II of the text examine planar and three-dimensional kinematics and kinetics in research, issues of body segment parameters and forces, and energy, work, and power as they relate to analysis of two- and three-dimensional inverse dynamics. Two of the chapters have been extensively revised to reflect current research practices in biomechanics, in particular the widespread use of Visual3D software. Calculations from these two chapters are now located online with the supplemental software resource, making it easier for readers to grasp the progression of steps in the analysis. In part III, readers can explore the use of musculoskeletal models in analyzing human movement. This part also discusses electromyography, computer simulation, muscle modeling, and musculoskeletal modeling; it presents new information on MRI and ultrasound use in calculating muscle parameters. Part IV offers a revised chapter on additional analytical procedures, including signal processing techniques. Also included is a new chapter on movement analysis and dynamical systems, which focuses on how to assess and measure coordination and stability in changing movement patterns and the role of movement variability in health and disease. In addition, readers will find discussion of statistical tools useful for identifying the essential characteristics of any human movement. The second edition of Research Methods in Biomechanics explains the mathematics and data collection systems behind both simple and sophisticated biomechanics. Integrating software and text, Research Methods in Biomechanics, Second Edition, assists both beginning and experienced researchers in developing their methods for analyzing and quantifying human movement.




Environmental Pollution and Health


Book Description

Author Laurie Collier Hillstrom focuses on the how pollution impacts both human health as well as environmental health. This book discusses the types of pollution, increased awareness of pollution, and the negative consequences it has on health. Full-color photographs and diagrams, a glossary, sources for further reading and research, and a detailed subject index are also included.