Hooked


Book Description

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.




Reference and Information Services


Book Description

In this book, Cassell and Hiremath provide the tools needed to manage the ebb and flow of changing reference services in today's libraries.




Hoover's Handbook of Emerging Companies 2003


Book Description

The IPO craze of the late 1990s has faded, but there are still a number of small, rapidly-growing companies in the USA. This text tells the story of 600 such companies, and features in-depth profiles for 100 of the companies. Also included are lists of fast-growing companies from top business publications.




Maybe Someday


Book Description

When she discovers that her boyfriend is cheating on her, Sydney, a 22-year-old college student, must decide what to do next, especially when she becomes captivated by her mysterious neighbor Ridge.




Hoover's Handbook of Emerging Companies


Book Description




Hoover


Book Description

"An exemplary biography—exhaustively researched, fair-minded and easy to read. It can nestle on the same shelf as David McCullough’s Truman, a high compliment indeed." —The Wall Street Journal The definitive biography of Herbert Hoover, one of the most remarkable Americans of the twentieth century—a wholly original account that will forever change the way Americans understand the man, his presidency, his battle against the Great Depression, and their own history. An impoverished orphan who built a fortune. A great humanitarian. A president elected in a landslide and then resoundingly defeated four years later. Arguably the father of both New Deal liberalism and modern conservatism, Herbert Hoover lived one of the most extraordinary American lives of the twentieth century. Yet however astonishing, his accomplishments are often eclipsed by the perception that Hoover was inept and heartless in the face of the Great Depression. Now, Kenneth Whyte vividly recreates Hoover’s rich and dramatic life in all its complex glory. He follows Hoover through his Iowa boyhood, his cutthroat business career, his brilliant rescue of millions of lives during World War I and the 1927 Mississippi floods, his misconstrued presidency, his defeat at the hands of a ruthless Franklin Roosevelt, his devastating years in the political wilderness, his return to grace as Truman's emissary to help European refugees after World War II, and his final vindication in the days of Kennedy's "New Frontier." Ultimately, Whyte brings to light Hoover’s complexities and contradictions—his modesty and ambition, his ruthlessness and extreme generosity—as well as his profound political legacy. Hoover: An Extraordinary Life in Extraordinary Times is the epic, poignant story of the deprived boy who, through force of will, made himself the most accomplished figure in the land, and who experienced a range of achievements and failures unmatched by any American of his, or perhaps any, era. Here, for the first time, is the definitive biography that fully captures the colossal scale of Hoover’s momentous life and volatile times.




Fundamentals of Software Startups


Book Description

This book discusses important topics for engineering and managing software startups, such as how technical and business aspects are related, which complications may arise and how they can be dealt with. It also addresses the use of scientific, engineering, and managerial approaches to successfully develop software products in startup companies. The book covers a wide range of software startup phenomena, and includes the knowledge, skills, and capabilities required for startup product development; team capacity and team roles; technical debt; minimal viable products; startup metrics; common pitfalls and patterns observed; as well as lessons learned from startups in Finland, Norway, Brazil, Russia and USA. All results are based on empirical findings, and the claims are backed by evidence and concrete observations, measurements and experiments from qualitative and quantitative research, as is common in empirical software engineering. The book helps entrepreneurs and practitioners to become aware of various phenomena, challenges, and practices that occur in real-world startups, and provides insights based on sound research methodologies presented in a simple and easy-to-read manner. It also allows students in business and engineering programs to learn about the important engineering concepts and technical building blocks of a software startup. It is also suitable for researchers at different levels in areas such as software and systems engineering, or information systems who are studying advanced topics related to software business.