Sales Promotion for Motels and Resorts
Author : Robert Woodrow McIntosh
Publisher :
Page : 18 pages
File Size : 30,43 MB
Release : 1961
Category : Hospitality industry
ISBN :
Author : Robert Woodrow McIntosh
Publisher :
Page : 18 pages
File Size : 30,43 MB
Release : 1961
Category : Hospitality industry
ISBN :
Author : David C. Dorf
Publisher :
Page : 68 pages
File Size : 24,89 MB
Release : 1965
Category : Advertising
ISBN :
Author : David C. Dorf
Publisher :
Page : 60 pages
File Size : 11,20 MB
Release : 1973
Category : Hotel management
ISBN :
Author : Roddy Mullin
Publisher : Kogan Page Publishers
Page : 320 pages
File Size : 44,84 MB
Release : 2008
Category : Business & Economics
ISBN : 0749450215
Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Author : Joe Wolosz
Publisher : Infinite Corridor Pub
Page : 168 pages
File Size : 32,48 MB
Release : 1997
Category : Hotels
ISBN : 9780965729895
Author : David Hertzson
Publisher : MacMillan Publishing Company
Page : 214 pages
File Size : 11,94 MB
Release : 1977
Category : Business & Economics
ISBN : 9780672960833
Author : David A. Troy
Publisher :
Page : 210 pages
File Size : 11,83 MB
Release : 1985
Category : Travel
ISBN :
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Commerce and Finance
Publisher :
Page : 136 pages
File Size : 50,69 MB
Release : 1970
Category : Advertising
ISBN :
Author : James R. Abbey
Publisher : Educational Institute
Page : 0 pages
File Size : 24,48 MB
Release : 2014-08-18
Category : Hospitality industry
ISBN : 9780133594508
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
Page : 1576 pages
File Size : 27,23 MB
Release : 1970
Category :
ISBN :