How Come You Don't Have an E-business Strategy?


Book Description

A guide to using the Internet for a company's competitive growth and advantage. How Come You Don't Have an E-strategy? explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.




Machine, Platform, Crowd: Harnessing Our Digital Future


Book Description

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.




InfoWorld


Book Description

InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.




Mobile Marketing


Book Description

Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.




IT Outsourcing: Concepts, Methodologies, Tools, and Applications


Book Description

"This book covers a wide range of topics involved in the outsourcing of information technology through state-of-the-art collaborations of international field experts"--Provided by publisher.




Logistics and Fulfillment for e-business


Book Description

Logistics and fulfillment management is unglamorous, complex and expensive, but it is one of the primary factors determining whether an e-business will be profitable. Many enterprises (large and small) rush into the e-business model without adequate consi




InfoWorld


Book Description

InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.




CIMA - E3 Strategic Management


Book Description

BPP Learning Media provides the widest range of study materials of any CIMA publisher. Our comprehensive printed materials highlight the areas to focus on for your exams, and our e-Learning products complement the syllabus to improve your understanding.




Security Strategies in Web Applications and Social Networking


Book Description

The Jones & Bartlett Learning: Information Systems Security & Assurance Series delivers fundamental IT security principles packed with real-world applications and examples for IT Security, Cybersecurity, Information Assurance, and Information Systems Security programs. Authored by Certified Information Systems Security Professionals (CISSPs), and reviewed by leading technical experts in the field, these books are current, forward-thinking resources that enable readers to solve the cybersecurity challenges of today and tomorrow. --Book Jacket.




Computerworld


Book Description

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.