How to Create Your Own Jewelry Line


Book Description

A successful jewelry designer offers a practical guide to starting your business, selling your creations, and building your brand. To develop a successful jewelry line, designers have to be more than just creative artists—they have to understand the ins and outs of running a crafts business. Emilie Shapiro’s detailed guide explores the many facets of creating a quality handmade collection that people will buy, including: where to sell your work how to do small-scale production how to carry out market research and publicity how to price and present your pieces for greatest effect, and much more Includes photos




Sell Your Jewelry


Book Description

Sell your jewelry is the most comprehensive book on the market for starting a business selling handmade jewelry. This book teaches you how to turn a hobby into a full time career. Your will learn to: get started in business; think like a business person; convert your craft into a company; earn an income selling your jewelry; develop a defined style; create products people will buy; attract customers; buy supplies at wholesale discounts; increase your profits; increase the value of your jewelry; sell your jewelry in retail outlets; sell in direct to customer environments; find craft shows and street fairs; track your income and expenses.




Marketing and Selling Your Handmade Jewelry


Book Description

Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories. Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.




Jewelry Making & Beading For Dummies


Book Description

Features step-by-step projects and full-color examples Create unique jewelry to wear with everything from jeans to a ball gown! Want to make your own jewelry? This easy-to-follow guide gives you lots of hands-on instruction in making simple, fabulous jewelry and working with beads. From wire wrapping and knotting to weaving and polishing, you'll get all the skills you need to make necklaces, bracelets, earrings, pins, key chains, wine charms and items for the home. Discover how to * Create funky and elegant designs * Work with leather, silver, and stones * String, knot, and weave beads * Avoid common mistakes * Host a trendy jewelry party




Creating Your Own Antique Jewelry


Book Description

This fun book presents 35 works of art from international museums--paintings and relies from the 7th century B.C. to the 20th century--and shows how to make your own version of these jewelry pieces seen in various artworks.




Freeform Wire Art Jewelry


Book Description

Twist, curl and wrap wire into one-of-a-kind jewelry! Follow along with author Gayle Bird as she teaches you everything you need to know to create her signature jewelry designs. First learn the basics of color and design, then move into essential wire tutorials. From there, you'll work your way through 20 step-by-step jewelry projects, including earrings, rings and necklaces. By the time you finish the book, you'll be ready to design your own statement jewelry, complete with swirling wire and dazzling gems. Features: • Tutorials on the essential wire techniques, including spirals, curls and more. • Chapter on design gives the foundation for creating unique pieces. • Step-by-step directions for 20 projects.




Fashion Jewelry O/P


Book Description

"In this beginner's guide, Courtney Legenhausen ... explores ... ways to make ... earrings, bracelets, and necklaces using minimal tools. Through step-by-step illustrated instructions, she teaches different techniques using ... projects as examples"--Back cover.




Jewelry Making and Design


Book Description




Jewelry Marketing Joy


Book Description

Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. As a result, up-and-coming jewelry brands have major opportunities for growth. Are you building a jewelry business while trying to increase brand awareness and profits? With the appropriate marketing strategy and plan, you can find your ideal customers, increase market share, and flourish in your category. But you must understand how to maximize your marketing efforts, so you can spend your time, money, and energy effectively - and get the best return on investment. This book will help you find joy in the process. Inside: What is marketing, and how is it different from PR or sales? What can it help you (and not help you) achieve? How can you lay the foundation for an effective marketing strategy? What are the most impactful marketing tactics for jewelry brands, and how can you navigate each of them? What is a brand, and how can you build a memorable and lasting one? How can you optimize your digital presence, including your ecommerce store?




Make Your Own Silver Jewellery


Book Description

“[A] precise and comprehensive debut, a guide to using silver metal clay . . . those serious about silver need look no further.” —Publishers Weekly This book will show you how to create silver jewellery using everyday tools, easy to obtain materials and following simple step-by-step instructions. You will explore the amazing possibilities that the combination of silver metal clay and traditional silversmithing techniques has to offer, and will learn basic aspects of design in order to develop your own unique style. You will be able to create silver pieces which capture and celebrate nature by the inclusion of botanical details, or create graceful pieces with echoes from history; you can create contemporary pieces or add a touch of whimsy to your designs. Whether you favour traditional or modern designs, when you make your own silver jewellery, the possibilities are endless. The book is full of easy to follow projects, with photographs, detailed instructions and inspiring examples. Working with silver has never been so easy! “Essential reading for anyone who wants to get involved in crafting silver jewellery.” —Books Monthly