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How to Write a Good Advertisement

Author : Victor O. Schwab

Publisher : Ravenio Books

Page : 303 pages

File Size : 20,18 MB

Release : 2015-10-28

Category : Business & Economics

ISBN :

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Book Description

In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.



The Book You Were Born to Write

Author : Kelly Notaras

Publisher : Hay House, Inc

Page : 298 pages

File Size : 30,88 MB

Release : 2020-09-15

Category : Business & Economics

ISBN : 1401955622

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Book Description

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working in publishing. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story to tell, but I never seem to make time to write." Are you a thought leader, healer, or change-agent stuck at the starting line of book publication? Life coach and publishing industry insider Kelly Notaras offers a clear, step-by-step path for turning your transformational idea or story into a finished book as quickly as possible. With humor, encouragement, and common sense, she demystifies the publishing process so you can get started, keep writing, and successfully get your wisdom out into the world. Notaras guides you through: Getting clear on your motivation for writing a book, Crafting a powerful, compelling hook and strong internal book structure, Overcoming resistance and writer's block, and Getting your finished manuscript onto the printed page, whether through traditional publishing or self-publishing. Publishing a book has never been as simple, accessible, and affordable as it is today, and in our tumultuous world, readers need your healing voice. Be brave, be bold, and take the steps you need to share your message with those who need to hear it most.



How To Have That One Big Idea

Author : Marc Stewart

Publisher : Marc Stewart

Page : 137 pages

File Size : 16,36 MB

Release : 2014-09-25

Category : Science

ISBN :

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Book Description

A New Us, A New World Now I know, and now you are about to know, there is only one, primary, solitary cause of all of the problems we have faced since the dawn of humankind. I know, and you are about to know, the one primary source of all disease, and the cause of the capacity for violence. I know the physical structure on the Earth of the devices causing all these problems, including, hurricanes, tornados and earthquakes. I know, and you are about to know, where these physical enemy structures, are hidden, including one deep under the ocean, being our enemies signal receiving and transmitting aerials. This book contains no hard physics, I have single handedly gone on a Sherlock Holmes like, inner and outer, journey of exploration of what we know, and. what we did not know, bringing it all together, with twists, rivalling the best Hollywood plot and bestseller novel.



The Adweek Copywriting Handbook

Author : Joseph Sugarman

Publisher : John Wiley & Sons

Page : 374 pages

File Size : 37,60 MB

Release : 2012-06-19

Category : Business & Economics

ISBN : 111842879X

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Book Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.



The Art and Craft of Biblical Preaching

Author : Zondervan,

Publisher : Zondervan

Page : 737 pages

File Size : 11,77 MB

Release : 2009-05-26

Category : Religion

ISBN : 0310296404

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Book Description

A Comprehensive Resource for Today’s Christian Communicators. This extensive encyclopedia is the most complete and practical work ever published on the art and craft of biblical preaching. Its 11 major sections contain nearly 200 articles, comprehensively covering topics on preaching and methodology, including: Sermon structure and “the big idea.” The art of introductions, transitions, and conclusions. Methods for sermon prep, from outlining to exercising. Approaches to different types of preaching: topical, expository, evangelistic, and more. Best practices for sermon delivery, speaking with authority, and using humor. Leveraging effective illustrations and stories. Understanding audience. and much more. Entries are characterized by intensely practical and vivid writing designed to help preachers deepen their understanding and sharpen their communication skills. The contributors include a virtual Who’s Who of preaching from a cross section of denominations and traditions, such as Dallas Willard, John Ortberg, Rick Warren, Warren Wiersbe, Alice Mathews, John Piper, Andy Stanley, and many others. Haddon Robinson and Craig Brian Larson—two of today’s most respected voices in preaching—provide editorial oversight. Includes audio CD with preaching technique examples from the book.



Story Grid 101

Author : Shawn Coyne

Publisher :

Page : pages

File Size : 28,11 MB

Release : 2020-07-08

Category :

ISBN : 9781645010234

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Book Description



21 Days to a Big Idea!

Author : Bryan Mattimore

Publisher : Diversion Books

Page : 139 pages

File Size : 16,18 MB

Release : 2015-11-17

Category : Business & Economics

ISBN : 1626818304

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Book Description

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea. "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL



No B.S. Wealth Attraction In The New Economy

Author : Dan S. Kennedy

Publisher : Entrepreneur Press

Page : 277 pages

File Size : 14,49 MB

Release : 2010-06-01

Category : Business & Economics

ISBN : 1613080069

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Book Description

The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever



Gifted Guild's Guide to Depth and Complexity

Author : Lisa Van Gemert

Publisher :

Page : 359 pages

File Size : 15,42 MB

Release : 2019-10-16

Category :

ISBN : 9781700076519

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Book Description

The Definitive Guide to Depth and Complexity After successfully using the framework themselves, writing about it on their websites, and facilitating hundreds of hours of training, Ian Byrd and Lisa Van Gemert are bringing you an approachable, comprehensive guide to Depth and Complexity. In it, Ian and Lisa share 27 bite-sized chapters that will help you: * Show educators exactly how the framework works in a real, live classroom * Teach you what you need to know about all aspects of the framework * Address special situations, like working with early elementary grades and planning * Take you further in your Depth and Complexity practice than you ever thought possible You will gain a deep understanding By the end of The Gifted Guild's Guide to Depth and Complexity, you will understand the framework, how it fits in your classroom, what parts you may wish to ignore, how to change what you don't like about how you're currently using it, and why it's the tool you need to blow the ceiling off of your classroom.



Hexarchate Stories

Author : Yoon Ha Lee

Publisher : Rebellion Publishing Ltd

Page : 321 pages

File Size : 12,65 MB

Release : 2019-06-25

Category : Fiction

ISBN : 1786181932

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Book Description

NEW YORK TIMES BEST-SELLING AUTHOR – WINNER OF THE 2016 LOCUS AWARD – NOMINATED FOR THE HUGO, NEBULA AND ARTHUR C. CLARKE AWARDS. An ex-Kel art thief has to save the world from a galaxy-shattering prototype weapon... A general outnumbered eight-to-one must outsmart his opponent... A renegade returns from seclusion to bury an old comrade... From the incredible imagination of Hugo- and Arthur C. Clarke-nominated author Yoon Ha Lee comes a collection of stories set in the world of the best-selling Ninefox Gambit. Showcasing Lee’s extraordinary imagination, this collection takes you to the very beginnings of the hexarchate’s history and reveals new never-before-seen stories.