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How to Make Money with Mobile Marketing 2D Codes

Author : Jamie Turner

Publisher : Pearson Education

Page : 35 pages

File Size : 46,45 MB

Release : 2011-02-17

Category : Business & Economics

ISBN : 0132732009

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Book Description

25 great ways to use 2D codes to grow your business and differentiate yourself from competitors—plus a practical plan for getting started. 2D Codes are two-dimensional ways of representing digital information. They’re similar to Bar Codes, except they can provide much more information. Many newer phones come with 2D Code Readers pre-installed; millions of people are downloading 2D Code Readers from iTunes, BeeTagg, Microsoft Tag and other websites. What are the best ways to use 2D Codes for business? How can you incorporate them into your business plan?





Go Mobile

Author : Jeanne Hopkins

Publisher : John Wiley & Sons

Page : 260 pages

File Size : 20,62 MB

Release : 2012-01-05

Category : Business & Economics

ISBN : 1118239547

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Book Description

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.



QR Codes & Mobile Marketing for the Small Business Owner

Author : Michael Weir

Publisher : Michael

Page : 56 pages

File Size : 14,91 MB

Release : 2010-11-08

Category : Business & Economics

ISBN : 1456347837

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Book Description

This is a very timely book that shows merchants the importance of building a data base of their current customers in order to take advantage of the explosive growth of mobile marketing and QR Codes. This book is designed for the store owner who is trying to understand the basics of Mobile Marketing, as well as figure out the best way to implement a Mobile Marketing strategy for their business.The author shows the business owner how to build their customer data base by providing the tools and training that allows business owners (many for the first time) collect their customers' personally identifiable information (email and SMS text numbers) so that they can later market to these existing customers with content rich emails and SMS texts that offer coupons and discounts for products and services. Throughout the book, the author gently prods the reader to use their smart phone technology to scan QR Codes (Quick Response Codes) embedded within the book to read articles on various websites, read portions of other books on Amazon.com, watch movies on YouTube, and read research reports on the explosive growth of mobile marketing.This book does an excellent job explaining the changes in marketing methods that will allow the merchants the opportunity to create additional profits by marketing to their existing customer base in a way that they have not been able to do so before. The QR Code technology is easy to use and implement. The author explains how to build this marketing infrastructure for the do-it-yourself business owners, and also shows the reader how to use his website (http://www.mobilemarketingqrcodes.com) to create the entire infrastructure within an hour. This book is a must read for any small business owner who is looking for more ways to drive foot traffic through the front door and add to the bottom line.



Mobile Marketing

Author : Rachel Pasqua

Publisher : John Wiley & Sons

Page : 384 pages

File Size : 49,18 MB

Release : 2012-12-19

Category : Business & Economics

ISBN : 1118462408

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Book Description

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.



How to Build a Mobile Website

Author : Jamie Turner

Publisher : FT Press

Page : 23 pages

File Size : 21,67 MB

Release : 2012

Category : Electronic books

ISBN : 0133121038

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Book Description

You need to create great sites that are clean and simple, load quickly, and are optimized to serve the needs of mobile users; and understand how customers want to engage with your brand via mobile. By 2013, the #1 way people will access the Internet will be via mobile device. Currently, mobile coupons are redeemed 10x more frequently than traditional coupons. Your company needs a website that delivers an outstanding mobile experience. If you build websites for a living, you need to know how to create great mobile sites. Jamie Turner's How to Build a Mobile Website is the place to start. Turner begins by reviewing the current mobile landscape and helping you get into your customers' minds to understand how they want to interact with your brand online. You'll compare three leading approaches to "mobilizing" websites and discover how to avoid pitfalls that lead directly to a poor experience and lost customers. Next, Turner offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from consistent branding to performance and usability. He also shares tips ranging from linking back to your main site to building "thumb-friendly" pages. Throughout, the focus is on building sites that are clean and simple, load quickly, and are fully optimized to serve the needs of mobile users: today's best customers .



Standing Out with SEO

Author : Melanie Mitchell

Publisher : FT Press

Page : 172 pages

File Size : 25,79 MB

Release : 2013-04-27

Category : Business & Economics

ISBN : 0133443221

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Book Description

A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price! 4 authoritative books teach you everything you need to know to drive maximum value from search engine optimization – and get the high-profit traffic you need! In an era where everyone searches the web first, effective search engine optimization is indispensable. But SEO changes constantly, and the field is rife with confusion and mystification. Now, top SEO expert Melanie Mitchell explains all you need to know to succeed with SEO right now, whether you’re doing it yourself or working with pros. In Understanding SEO: Building a Foundation for Long Term Success, Mitchell helps you grab value from “low hanging fruit,” and start optimizing pages, text, keywords, images, even HTML code. Learn how to craft a strategy that reflects your specific goals… go beyond rankings to measure engagement quality and sales conversions… structure sites that are friendlier to both searchers and search engines… earn the honest external links that search algorithms love. Next, in Unleash the Power of Paid Search, Mitchell brings together complete processes, knowledge, and tools for running outstanding paid search campaigns. Mitchell explains how well-crafted paid search can help you lead the conversation, extend and deepen your coverage, and more precisely target and measure your marketing. Next, she guides you through defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. In SEO & PPC: Better Together, Mitchell helps you integrate SEO with pay-per-click (PPC) to achieve better results than either can deliver alone. Learn how to create more engaging SEO and PPC campaigns, and use data from both to improve the performance of each. Compare paid and organic search marketing “pathways,” understanding their applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, learn how paid search data can help you set SEO priorities, and understand what content to optimize or build based on actual ROI rather than indirect traffic estimates. Finally, in In-House SEO, Mitchell helps you take charge of SEO in your organization. Learn how to align your organization departmentally, politically and culturally around winning in search… get executive buy-in… clarify where you stand and what you can realistically achieve… build and train your SEO team, establish standards and … provide tools… accurately measure and track your progress… continually optimize your effectiveness. These in-the-trenches SEO guides are 100% realistic and completely up to date: packed with practical, actionable insights. They’ll help you focus your time, resources, and budgets, and optimize the business value of every page and campaign! From world-renowned search engine optimization expert Melanie Mitchell



The Ultimate Guide to Mobile Marketing with QR Codes

Author : Daniel Benjamin

Publisher :

Page : 214 pages

File Size : 11,96 MB

Release : 2013-06-04

Category :

ISBN : 9781490346670

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Book Description

Forget the Dummies! This is the "Genius Guide" to Marketing with Mobile Tagging, using QR Codes, Microsoft Tags, and other popular Mobile Tagging technologies; an all-in-one, complete guide for all your Mobile Marketing needs. Rock-solid, research-based facts from the heavy hitters in the industry. Direct advice and anecdotes from professional marketers who have employed tens of thousands of QR Codes in various marketing campaigns. A thorough review of the best resources out there for generating your QR Codes. Original, never-before-published "Best Practices" for implementing QR Codes and getting the best results. A "Hall of Shame" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. What Sets This Book Apart: Mobile Marketing isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes. "Ultimate" means ULTIMATE. This Manual includes: Step-by-step Checklists, tips, tricks and how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and best of all, The all-new, original and exclusive list of Mobile Marketing, Tagging and QR Code best practices, to stay clear of the many pitfalls and problems that humble one campaign after another. Not Like the Others: If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've no doubt been very disappointed. The information out there falls into only three categories: Lists of potential ideas for using QR Codes Technical information on the QR Code coding scheme Senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses). What You Get: This book contains information of a rare, 4th variety: Sample Content Found Nowhere else: Why 2-D Barcodes Who Uses QR Codes Setting Up Shop to Create QR Codes Why Use QR Codes When NOT to use a QR Codes QR Codes gone Bad... QR Codes Done Right Getting Fancy (Designer QR Codes) Bending the Rules (True Q-Art) Advanced Professional Strategies Security Concerns Friendly Hosting Solutions QR Code Competitors The QR Code's Future The Exclusive list of 26 Mobile Tagging Best Practices A manual like no other. This is the unofficial, and until now, as-yet-unwritten manual that should come packaged with your QR Codes. Information not found anywhere else: Shotcodes, Blotcodes, Microsoft Tags, Wimoreality: Why they are not QR Codes. Why Near Field Communication (NFC) has nothing to do with QR Codes Easy ways to Make Your Sites Mobile, for Cheap of Free. Squeezing the Most Data Possible into Your QR Codes, without Data overload. How to accomplish high-end customization and Designer QR Codes without breaking your QR Codes Proprietary vs. Open Technology: Why QR Codes lead. Exclusive Mobile Marketing Campaign Checklist Complete Glossary and Index Advanced Analytics Using Google Analytics campaign tracking and reporting 214 Pages, Packed with Vital How-To Info Hundreds of Diagrams and Images Interactive Demonstrations and Links Free Access to Online Resources Complete Index and Mobile Marketing Glossary



How to Make Money with Social Media

Author : Jamie Turner

Publisher : Pearson Education

Page : 239 pages

File Size : 47,25 MB

Release : 2014

Category : Business & Economics

ISBN : 0133888339

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Book Description

"How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.



Communication Technology Update and Fundamentals

Author : August E. Grant

Publisher : Taylor & Francis

Page : 338 pages

File Size : 49,85 MB

Release : 2012

Category : Language Arts & Disciplines

ISBN : 0240824563

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Book Description

Communication technologies surround us in every part of our lives: via television, web, blogging, mass media, and much more. How do people in business keep up with the latest and greatest trends, and how do they differentiate good information from bad information? How do they get help analyzing information and coming to conclusions about trends that will impact their businesses and business decisions? How do they consider the environmental and sustainability issues surrounding communication technology? This book answers these essential questions. It's for professionals and students working in telecommunications, including electronic mass media, digital signage, computers, consumer electronics, games, satellites, and telepresence. The best of the best minds on these topics all come forward here, each in their own chapter, to report on, analyze, and make recommendations, for the new edition of this definitive guide to new technologies. New to this edition: New coverage of historical perspectives on communication technology bring the ideas and concepts to the forefront, providing a thoroughly grounded approach designed to appeal to professors looking for more the why's than the how's of communication technology New chapters on digital cinema, mobile commerce, digital television, cinema technologies, e-books, home video, digital audio, and telepresence. As always, every chapter is updated to reflect the latest trends on the topic Brand new! Instructor's manual with testbank and sample syllabus (cw.routledge.com/textbooks/instructordownload/) Companion website--brand new for this edition, including chapter-by-chapter additional coverage of technologies and further resources (commtechupdate.weebly.com)