How to Price Effectively


Book Description

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―costs, customer value, reference prices, and the value proposition― and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.




How to Price Effectively


Book Description

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology. The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor-costs, customer value, reference prices, and the value proposition- and how they work together, the importance of price execution, and how to evaluate the success of pricing decisions. You will also be introduced to a set of useful and straightforward tools to implement the value pricing framework, and study many examples and company case studies that illustrate its nuances. The purpose of How to Price Effectively: A Guide for Managers and Entrepreneurs is to provide you with a comprehensive, practical guide to making, executing, and evaluating pricing decisions.




Big Data Marketing


Book Description

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.




Discovering Prices


Book Description

Traditional economic theory studies idealized markets in which prices alone can guide efficient allocation, with no need for central organization. Such models build from Adam Smith’s famous concept of an invisible hand, which guides markets and renders regulation or interference largely unnecessary. Yet for many markets, prices alone are not enough to guide feasible and efficient outcomes, and regulation alone is not enough, either. Consider air traffic control at major airports. While prices could encourage airlines to take off and land at less congested times, prices alone do just part of the job; an air traffic control system is still indispensable to avoid disastrous consequences. With just an air traffic controller, however, limited resources can be wasted or poorly used. What’s needed in this and many other real-world cases is an auction system that can effectively reveal prices while still maintaining enough direct control to ensure that complex constraints are satisfied. In Discovering Prices, Paul Milgrom—the world’s most frequently cited academic expert on auction design—describes how auctions can be used to discover prices and guide efficient resource allocations, even when resources are diverse, constraints are critical, and market-clearing prices may not even exist. Economists have long understood that externalities and market power both necessitate market organization. In this book, Milgrom introduces complex constraints as another reason for market design. Both lively and technical, Milgrom roots his new theories in real-world examples (including the ambitious U.S. incentive auction of radio frequencies, whose design he led) and provides economists with crucial new tools for dealing with the world’s growing complex resource-allocation problems.




The Art of Pricing


Book Description

Furnishes a practical and easy-to-understand guide on how to use pricing to increase hidden profits and develop new growth opportunities, offering helpful advice, strategies, and techniques for increasing profit margins. 20,000 first printing.




How to Write, Speak, and Think More Effectively


Book Description

This book covers a number of ways to communicate more precisely and effectively with a concentration of writing and speaking.




The Efficient Enterprise


Book Description

In modern business, the availability of up-to-date and secure information is critical to a company's competitive edge and marketing drive. Unfortunately, traditional business studies and classical economics are unable to provide the necessary analysis of such contemporary issues as information technology and knowledge management. The Efficie







Wiley 11th Hour Guide for 2015 Level I CFA


Book Description

Final Review Guide for Level I CFA Exam Wiley 11th Hour Guide for 2015 Level 1 CFA Exam compacts all sixty readings tested on the 2015 CFA exam into one portable volume. Organized in order from Reading #1 to #60, this best-selling guide has helped thousands of candidates from over one-hundred countries pass the CFA exam. Designed to boil it all down to the crucial concepts, formulas and rules, this guide ensures candidates are familiar with the most important testable information. It's difficult to go over multiple books in the last few weeks before the exam, so Wiley 11th Hour Guide does the work for you—condensing each reading down to two- to five pages. Enter the exam room with confidence and reinforce your knowledge and preparation! This comprehensive guide complements Wiley's CFA Study Guides sold separately but may be used with any review course. An effective, efficient study guide, this book prepares you to reach the next level in your career. The CFA exam program is highly regarded, and earning the designation of CFA requires you to pass three different examinations. The core concepts of the Level 1 exam are foundational ideas that you must master before moving onto the next exam—and this guide can help you do so. Review essential concepts and formulas of the CFA exam Access a large amount of information in a condensed, efficient format Reinforce your understanding of key ideas with supplemental notes and tips from trusted instructors Optimize your study time with an effective resource that addresses CFA candidate needs Wiley 11th Hour Guide for 2015 Level 1 CFA Exam offers an exam preparation course that sees you through the final stages of your studies.




MASTERING SAP PRICING AND ORDER-TO-CASH PROCESSES A COMPREHENSIVE GUIDE


Book Description

In Today’s Rapidly Evolving Business Environment, Mastering The Complexities Of Sap Pricing And Order-To-Cash (O2c) Processes Is Critical For Organizations Seeking To Enhance Efficiency, Profitability, And Customer Satisfaction. This Book, Mastering Sap Pricing And Order-To-Cash Processes: A Comprehensive Guide, Is Designed To Bridge The Knowledge Gap Between Sap Functionalities And Practical Implementation Strategies For Managing These Core Business Operations. Our Objective Is To Equip Readers With The Tools And Insights Needed To Optimize Pricing Structures And Streamline O2c Processes Within Their Sap Systems. This Guide Provides An In-Depth Exploration Of Sap Pricing Mechanisms And The End-To-End Order-To-Cash Process, Offering Valuable Insights Into Best Practices, Configurations, And Real-World Applications. It Caters To A Wide Audience, Including Sap Consultants, Business Analysts, Project Managers, And Professionals Involved In Financial And Supply Chain Management. By Presenting Complex Concepts In A Clear And Accessible Manner, The Book Ensures That Readers Of Varying Levels Of Expertise Can Gain Practical Knowledge To Improve Business Operations. Throughout This Book, We Leverage The Latest Sap Technologies And Industry Best Practices To Ensure That Readers Not Only Develop A Robust Theoretical Understanding But Also Acquire Actionable Skills That Can Be Directly Applied In Their Organizations. The Chapters Are Structured To Provide A Balanced Approach, Covering Key Topics Such As Pricing Conditions, Sales Order Management, Billing, And Integration With Other Sap Modules. Additionally, We Focus On Troubleshooting Common Issues, Optimizing Performance, And Ensuring Compliance With Evolving Regulatory Requirements. The Inspiration For This Book Stems From The Recognition Of How Crucial Sap Pricing And O2c Processes Are In Shaping The Success Of Businesses Across Industries. We Are Deeply Thankful For The Support And Contributions Of Experts Who Have Shared Their Insights And Experiences To Make This Guide Comprehensive And Practical. We Hope This Book Will Serve As An Essential Resource For Those Aiming To Deepen Their Understanding Of Sap Pricing And Order-To-Cash Processes. The Knowledge And Strategies Outlined In These Pages Will Empower Readers To Implement More Efficient, Scalable, And Effective Solutions, Driving Growth And Success In Their Organizations. Thank You For Embarking On This Journey With Us. Authors