Author : R. Varey
Publisher : Springer
Page : 295 pages
File Size : 45,50 MB
Release : 2013-11-19
Category : Business & Economics
ISBN : 1137353295
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Author : Heiko Spitzeck
Publisher : Cambridge University Press
Page : 473 pages
File Size : 44,32 MB
Release : 2009-02-26
Category : Business & Economics
ISBN : 0521898935
There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. This groundbreaking book questions these assumptions and investigates the possibility of creating a human-centered, value-oriented society based on humanistic principles.
Author : Philip Kotler
Publisher : Springer Nature
Page : 357 pages
File Size : 17,50 MB
Release :
Category :
ISBN : 3031671554
Author : Ulrich Steinvorth
Publisher : Springer
Page : 330 pages
File Size : 25,45 MB
Release : 2014-12-22
Category : Political Science
ISBN : 1137468203
Transforming Capitalism addresses the challenges to shareholder capitalism. It explores: fair play in the market place;challenges on systemic, organizational and individual levels; the need to refocus our economic system around community and cooperation; the current challenges and transform capitalism.
Author : Jennifer Hancock
Publisher : Business Expert Press
Page : 206 pages
File Size : 46,20 MB
Release : 2019-05-29
Category : Business & Economics
ISBN : 1949991431
This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem solving is essential to good business. Humanism has already transformed many other disciplines including psychology, medicine, nursing, and more. Additionally, humanism is foundational to the practice of human resources, without which businesses cannot operate. It is important for business managers to understand the philosophy fully so they can understand how to not only manage people more effectively, but how to operate their businesses in a way that helps the communities in which they operate. This book will provide the primer they need to create more effective and ethical businesses.
Author : Deborah C Poff
Publisher : Springer Nature
Page : 1944 pages
File Size : 16,28 MB
Release : 2023-05-24
Category : Business & Economics
ISBN : 3030227677
This encyclopedia, edited by the past editors and founder of the Journal of Business Ethics, is the only reference work dedicated entirely to business and professional ethics. Containing over 2000 entries, this multi-volume, major research reference work provides a broad-based disciplinary and interdisciplinary approach to all of the key topics in the field. The encyclopedia draws on three interdisciplinary and over-lapping fields: business ethics, professional ethics and applied ethics although the main focus is on business ethics. The breadth of scope of this work draws upon the expertise of human and social scientists, as well as that of professionals and scientists in varying fields. This work has come to fruition by making use of the expert academic input from the extraordinarily rich population of current and past editorial board members and section editors of and contributors to the Journal of Business Ethics.
Author : Ernst von Kimakowitz
Publisher : Springer Nature
Page : 243 pages
File Size : 31,23 MB
Release : 2021-02-15
Category : Business & Economics
ISBN : 3030515451
This book demonstrates how principles of a Humanistic Management paradigm are practiced in a variety of industries and regions by businesses of different ownership structures and sizes. What unites these businesses is their commitment to the three stepped approach of Humanistic Management, which is grounded in unconditional respect for the dignity of life, the integration of ethics in management decisions, and active engagement with stakeholders. These businesses are not labeled social enterprises, but operate within the mainstream of competitive markets. However, they do have a deep sense of responsibility towards the communities in which they operate and act accordingly, knowing that sustaining business success over time depends on a value proposition to society at large. The cases featured in this book serve to clarify that businesses can thrive not despite but because they are upholding principles of Humanistic Management. It will be valuable reading for academics working in the field of business ethics, sustainability and corporate social responsibility.
Author : Michael Pirson
Publisher : Cambridge University Press
Page : 311 pages
File Size : 41,88 MB
Release : 2017-09-14
Category : Business & Economics
ISBN : 1107160723
This book presents a humanistic science-based framework for management, promoting an ethical and responsible approach to addressing current global societal problems.
Author : Lisa Dühring
Publisher : Springer
Page : 332 pages
File Size : 34,17 MB
Release : 2017-04-24
Category : Language Arts & Disciplines
ISBN : 365818034X
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Author : Ricardo Aguado
Publisher : Springer Nature
Page : 190 pages
File Size : 31,49 MB
Release : 2019-11-16
Category : Business & Economics
ISBN : 3030294269
This volume is divided into three major parts, each of which symbolizes a new virtuous circle that is added to the previous one in order to foster the dissemination of humanistic management (HM) among corporations and social institutions. After an introductory chapter explaining the concept of humanistic management and the plan behind this research project, the first part of the book is devoted to education. The authors address pedagogical strategies that can be used in higher education to introduce students to HM. In turn, the second part of the book focuses on the implementation of HM in corporations, while the third presents an approach for measuring and monetizing the social value generated by corporations through their economic activities. In the closing chapter, the editors illustrate how the three parts of the book can be combined to generate virtuous cycles in corporations.
