Hybrid Entrepreneurship


Book Description

The preponderance of research regards entrepreneurial entry as a dichotomous choice between paid employment and entrepreneurship. Most classic models on the emergence of entrepreneurship either neglect or exclude the opportunity of engaging in both occupations at the same time. This view stands in contrast to increasing evidence that the majority of firm entry around the world occurs by individuals who simultaneously engage in paid employment and self-employment, an entry mode which has been termed hybrid entrepreneurship. 58% of all start-ups in Sweden have been found to be started in hybrid entrepreneurship and even in R&D-pursuing start-ups in Germany, this type of business entry represents 27% of all entrants. Next to this high prevalence of hybrid entrepreneurs among entrepreneurs, there are at least three reasons why these hybrid entrepreneurs should receive more attention. First, as hybrid entrepreneurs are often better educated than pure entrepreneurs, their business ideas might be expected to result in more high-growth ventures. Second, businesses run in pure entrepreneurship survive longer on average if they have been founded in hybrid entrepreneurship. Third, regardless of whether or not hybrid entrepreneurs generate greater economic impact than pure entrepreneurs, their relevance also emerges from their potential to evolve into valuable full-time businesses that otherwise would not have existed. This thesis therefore aims to advance research on hybrid entrepreneurship by revealing its importance for policymaking and entrepreneurship research, the various areas of research touched by it, and its role in entrepreneurial exit processes.




Hybrid Workplace: The Insights You Need from Harvard Business Review


Book Description

Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.




The Hybrid Entrepreneur


Book Description

Do you want to start your own company? This book describes the management expertise, organizational skills, and vocabulary necessary to be a successful entrepreneur based on the author’s academic and business career. This book discusses: What are the successful characteristics of an inventor, entrepreneur, and a CEO? Understanding the vocabulary of the entrepreneur’s ecosystem. What are the evaluation criteria for the team, product, business model & exit plan? Do consumers need or want your product? How to create the story that will fit the right investor for funding? Understanding the investor evaluation and screening process. Readers will learn how to ask the right questions to build a strong ecosystem with service providers, customers, and investors. If you want to be an entrepreneur, read this book. It is about the author’s personal experiences as a scientist, an inventor, an entrepreneur, CEO, and investor.




Entrepreneurship, Self-Employment and Retirement


Book Description

This book presents a collection of nine studies which contribute to a more robust and richer understanding of entrepreneurship, self-employment and retirement in a diversity of settings, including the Netherlands, Canada, the United Kingdom, Singapore and the US, by drawing on both qualitative and quantitative data.




The Economics of Entrepreneurship


Book Description

This second edition of The Economics of Entrepreneurship is an essential resource for scholars following the current state of this fast-moving field, covering a broad range of topics in unparalleled depth. Designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field, the book draws on theoretical insights and recent empirical findings to show how economics can contribute to our understanding of entrepreneurship. New topics, such as crowdfunding, entrepreneurship education and microenterprise field experiments, appear for the first time, while existing treatments of topics like regional entrepreneurship, innovation and public policy are considerably deepened. Parker also discusses new empirical methods, including quasi-experimental methods and field experiments. Every section - indeed every page - of the new edition has been updated, resulting in a rigorous scientific account of entrepreneurship today.




Marketing and Smart Technologies


Book Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.




The Theoretical World of Entrepreneurship


Book Description

The Theoretical World of Entrepreneurship contains the first and most comprehensive examination of more than 250 theories applicable to the study of entrepreneurship. It includes a theoretical examination of current social and economic controversies that impact entrepreneurs. Following in Weber's tradition, it also compares the doctrines of 16 Christian denominations and nine world religions which offer different conceptual windows for understanding entrepreneurs.




The Hybrid Business School


Book Description




Entrepreneurship and Regional Development


Book Description

This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplates the development of new business models and hybrid entrepreneurial perspectives to match the changing priorities of regional economic development in developing countries. This volume offers scholars new entrepreneurial visions and business perspectives of industries in emerging markets, while presenting a more integrated view to enable companies to innovate for long-term profitability and sustainability.




Event Success


Book Description

Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.