IBM Midmarket Software Buying and Selling Guide


Book Description

The IBM® Midmarket Software Buying and Selling Guide is tailored specifically to help the management and IT staff of small and midsized businesses evaluate how the IBM midmarket portfolio can provide simple and cost-effective solutions to common business problems. Along with a midmarket customer focus, this IBM RedpaperTM publication is designed to help IBM teams and Business Partners be more effective in serving small and midsized businesses. We illustrate how IBM software for the midmarket can help businesses use the Web to reduce expenses, improve customer service, and expand into new markets. We cover the IBM software offering for the midmarket, which includes what the software does, the platforms it runs on, where to find more information, and how it can help your business become more profitable: - IBM Business Partners often keep a printed copy of this guide in their briefcases for software references - Customers can view this guide online and look up software-value messages and IBM product family offering comparisons - IBM Sales Representatives can print parts of this guide as "leave-behinds" for customers, to give them extra collateral on midmarket software of interest To make sure that you have the latest version of this guide, download it from this web address: http://www.redbooks.ibm.com/abstracts/redp3975.html?Open










Business 2.0


Book Description




IBM Software-Defined Storage Guide


Book Description

Today, new business models in the marketplace coexist with traditional ones and their well-established IT architectures. They generate new business needs and new IT requirements that can only be satisfied by new service models and new technological approaches. These changes are reshaping traditional IT concepts. Cloud in its three main variants (Public, Hybrid, and Private) represents the major and most viable answer to those IT requirements, and software-defined infrastructure (SDI) is its major technological enabler. IBM® technology, with its rich and complete set of storage hardware and software products, supports SDI both in an open standard framework and in other vendors' environments. IBM services are able to deliver solutions to the customers with their extensive knowledge of the topic and the experiences gained in partnership with clients. This IBM RedpaperTM publication focuses on software-defined storage (SDS) and IBM Storage Systems product offerings for software-defined environments (SDEs). It also provides use case examples across various industries that cover different client needs, proposed solutions, and results. This paper can help you to understand current organizational capabilities and challenges, and to identify specific business objectives to be achieved by implementing an SDS solution in your enterprise.







Computerworld


Book Description

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.




MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced


Book Description

Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.




IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced


Book Description

Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.