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Iconic Innovation

Author : Giles Lury

Publisher : Jaico Publishing House

Page : 252 pages

File Size : 49,42 MB

Release : 2019-10-17

Category : Business & Economics

ISBN : 9388423704

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Book Description

75 Business Tales to Help You Find the Next Big Thing • Netflix • Lamborghini • ATM • Kindle • Post-it • Avon • Airbnb • Velcro • Angry Birds • Fanta • Victoria’s Secret and many more 75 Tales Of Innovation To Entertain, Inform And Inspire The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Spanx and Airbnb, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything—from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance, and provides original tips and techniques to help you in your search for the next big thing. GILES LURY is the executive chairman of The Value Engineers, a leading marketing and advertising agency. His specialist subjects are brand positioning, brand architecture, and innovation. He is a regular contributor to the marketing press, and he blogs for The Marketing Society.



Iconic Advantage

Author : Soon Yu

Publisher : Savio Republic

Page : 216 pages

File Size : 37,74 MB

Release : 2018-02-06

Category : Business & Economics

ISBN : 1682615413

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Book Description

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg



Iconic

Author : Jonathan Zufi

Publisher : Ridgewood Publishing, LLC

Page : 0 pages

File Size : 19,42 MB

Release : 2013

Category : Apple computer

ISBN : 9780988581708

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Book Description

A coffee table book that celebrates the history of Apple products, taking the reader on a breathtaking tour of some of the most visually stunning and important products from the wizards of Cupertino, starting with the Apple I through a wide range of Apple classics, including desktops, portables, peripherals, iDevices, product packaging, and even prototypes.



Brick by Brick

Author : David Robertson

Publisher : Crown Currency

Page : 330 pages

File Size : 14,36 MB

Release : 2013-06-25

Category : Business & Economics

ISBN : 0307951626

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Book Description

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.



ICAME 2020

Author : Hamrullah

Publisher : European Alliance for Innovation

Page : 208 pages

File Size : 37,79 MB

Release : 2020-10-14

Category : Social Science

ISBN : 1631902857

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Book Description

It is with great pleasure we introduce the proceeding of the 5th International Conference on Accounting, Management, and Economics (ICAME 2020) on The New Normal Economy. This conference has gathered researchers, academicians, and practitioners who are concerned with the topics, developing policy recommendations towards a better resilience amidst crises. The theme of the 5th International Conference on Accounting, Management, and Economics (ICAME 2020) was “The New Normal Economy: Risk-Based Decision Making in Economics, Management, and Accounting Perspectives”. The sudden and rapid emergence of the New Normal Era, particularly in business industry forces various elements in the society to challenge the conventional, and universities as the higher education institutions are no exception. It poses challenges to universities to produce graduates with ability to respond to changes, compete globally, create innovations, and quickly adapt to the vast technology advancements. With this in mind, the 5th ICAME has taken the theme The New Normal Economy: Risk-Based Decision Making in Economics, Management, and Accounting Perspectives. The conference invited speakers from academic and business practitioners who are experts in their fields to share their insights related to business and research orientation in facing the New Normal Era. The conference also invited researchers, academicians, and practitioners to participate in the Call for Papers to share their research results. The organizer hopes that the conference can stimulate various new research and discussions about New-Normal Economy that can help society and business to navigate and adapt in this pandemic era.



Cultural Strategy

Author : Douglas Holt

Publisher : Oxford University Press

Page : 404 pages

File Size : 10,56 MB

Release : 2010-10-28

Category : Business & Economics

ISBN : 019958740X

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Book Description

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.



Grassroots Innovation

Author : Anil K Gupta

Publisher : Random House India

Page : 299 pages

File Size : 49,26 MB

Release : 2016-07-20

Category : Business & Economics

ISBN : 8184007795

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Book Description

A moral dilemma gripped Professor Gupta when he was invited by the Bangladeshi government to help restructure their agricultural sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Professor Gupta to found what would turn into a resounding social and ethical movement—the Honey Bee Network—bringing together and elevating thousands of grassroots innovators. For over two decades, Professor Gupta has travelled through rural lands unearthing innovations by the ranks—from the famed Mitti Cool refrigerator to the footbridge of Meghalaya. He insists that to fight the largest and most persistent problems of the world we must eschew expensive research labs and instead, look towards ordinary folk. Innovation—that oft-flung around word—is stripped to its core in this book. Poignant and personal, Grassroots Innovation is an important treatise from a social crusader of our time.



The Innovation Stack

Author : Jim McKelvey

Publisher : Penguin

Page : 290 pages

File Size : 34,39 MB

Release : 2020-03-10

Category : Business & Economics

ISBN : 0593086740

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Book Description

From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.



The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

Author : Carmine Gallo

Publisher : McGraw Hill Professional

Page : 270 pages

File Size : 36,31 MB

Release : 2010-10-12

Category : Business & Economics

ISBN : 0071748741

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Book Description

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.



Limiting the Iconic

Author : Ludovic De Cuypere

Publisher : John Benjamins Publishing

Page : 306 pages

File Size : 16,60 MB

Release : 2008

Category : Language Arts & Disciplines

ISBN : 9789027243423

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Book Description

Iconicity has become a popular notion in contemporary linguistic research. This book is the first to present a synthesis of the vast amount of scholarship on linguistic iconicity which has been produced in the previous decades, ranging from iconicity in phonology and morpho-syntax to the role of iconicity in language change. An extensive analysis is provided of some basic but nonetheless fundamental questions relating to iconicity in language, including: what is a linguistic sign and how are linguistic signs different from signs in general? What is an iconic sign and how may iconicity be involved in language? How does iconicity pertain to the relation between language and cognition? This book offers a new and comprehensive theoretical framework for iconicity in language. It is argued that the linguistic sign is fundamentally arbitrary, but that iconicity may be involved on a secondary level, adding extra meaning to an utterance.