Identifying Hidden Needs


Book Description

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.




Identifying Hidden Needs


Book Description

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.







School Libraries Supporting Students with Hidden Needs and Talents


Book Description

Together, librarians and specialists can create experiences to reach all learners in their buildings, including those with hidden needs and talents. While school librarians are experts at collaborating with classroom teachers, too often they overlook the specialists in their buildings as key collaborative partners. Focusing on the many specialists who work with students, Karla Bame Collins provides information about their roles and responsibilities and discusses how school librarians can collaborate to improve learning for all students, including those with hidden needs, disabilities, and talents that are not easily detected and may go undiagnosed. Because librarians work with every student, but may not always be informed about each student's particular needs, it's important for them to know whom in the school to turn to for information. Librarians will gain ideas for working with students to provide the best possible learning environment for each. This practical book looks at the whole school library environment-collection, instruction, space, and programming-and offers many ideas for librarians to collaborate with other educators and specialists for the good of all students.




Exploring Service Science


Book Description

This book constitutes the proceedings of the 9th International Conference on Exploring Services Science, IESS 2018, held in Karlsruhe, Germany, in September 2018. The 30 papers presented in this volume were carefully reviewed and selected from 67 submissions. The book is structured in six parts, each featuring contributions describing current research in a particular domain of service science: Service Design and Innovation; Smart Service Processes; Big Data in Services; Service Topics Open Exploration; Design Science Research in Services. The book offers an extended, ICT-focused vision on services and addresses multiple relevant aspects, including underlying business models, the necessary processes and technological capabilities like big data and machine learning. The academic work showcased at the conference should help to advance service science and its application in practice.




Innovation Management


Book Description

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition: - Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management - 86 international case studies that illustrate both the theory and practice of managing innovation - Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world - Reflective questions for students at the end of each chapter, with suggested answers on the companion website




Knowledge Management and Sustainable Value Creation


Book Description

Organizations are increasingly recognizing the importance of sustainability and responsibility. They are challenged to develop a holistic approach to value creation that reconciles economic, social, and environmental goals. This book describes how knowledge can facilitate this process and amplifies the idea of knowledge management to strategically serve multiple stakeholders in a sustainable and responsible way. In particular, the book introduces the concept of the "Need Knowledge-Driven Organization." It builds on mature research on organizational purpose, stakeholder theory, and phronesis, and advances the concept of "needs." This provides a new lens for understanding the sustainable and responsible business case: First, people are motivated by their needs, and organizations represent social structures that facilitate the satisfaction of shared needs. Second, needs reflect and combine social, environmental, and economic concerns, making sustainability and responsibility more realizable for practitioners. And third, needs provide a reference point for holistic value creation and can thus align knowledge processes and structures in organizations.




Learning From World Class Manufacturers


Book Description

Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. However, manufacturing can play an important strategic role. This book helps managers consider the strategic roles their operations can play and to provide guidance as to what actions can be taken.







Cybernetics and Systems


Book Description

Society is now facing challenges for which the traditional management toolbox is increasingly inadequate. Well-grounded theoretical frameworks, such as systems thinking and cybernetics, offer general level interpretation schemes and models that are capable of supporting understanding of complex phenomena and are not impacted by the passage of time. This book serves the knowledge society to address the complexity of decision making and problem solving in the 21st century with contributions from systems and cybernetics. A multi-disciplinary approach has been adopted to support diversity and to develop inter- and trans-disciplinary knowledge within the shared thematic of problem solving and decision making in the 21st century. Its conceptual thread is cyber/systemic thinking, and its realisation is supported by a wide network of scientists on the basis of a highly participative agenda. The book provides a platform of knowledge sharing and conceptual frameworks developed with multi-disciplinary perspectives, which are useful to better understand the fast changing scenario and the complexity of problem solving in the present time.