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Author : Cross
Publisher :
Page : 468 pages
File Size : 48,73 MB
Release : 2004
Category :
ISBN : 9780324270631
Author : Cross
Publisher :
Page : 468 pages
File Size : 48,73 MB
Release : 2004
Category :
ISBN : 9780324270631
Author : Robert Bork
Publisher :
Page : 536 pages
File Size : 13,17 MB
Release : 2021-02-22
Category :
ISBN : 9781736089712
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 42,56 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Evan I. Schwartz
Publisher : Broadway
Page : 278 pages
File Size : 17,96 MB
Release : 1998
Category : Business & Economics
ISBN : 9780767901345
Webonomics, "n: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web. With tens of millions of people now on-line and Web sites springing up at the rate of one per minute, the World Wide Web has become a strategic tool for successfully growing a business. But while the new digital economy mirrors the traditional economy in some ways, it exhibits unique properties of its own, and it can cost a business thousands, even millions, of dollars if used ineffectively. In "Webonomics, Evan I. Schwartz defines the principles and strategies for maximizing the Web's potential and illustrates these lessons with numerous case studies of both successes and failures, from Web-based start-ups such as Firefly and Virtual Vineyards to large corporations such as IBM and Federal Express. At a time when only the most agile and adaptable businesses can survive, "Webonomics is an essential handbook for thriving amidst the accelerating changes of the Information Age.
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 17,82 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Adam Jabłoński
Publisher : MDPI
Page : 515 pages
File Size : 26,71 MB
Release : 2019-01-25
Category : Business & Economics
ISBN : 3038975605
This book is a printed edition of the Special Issue "Sustainable Business Models" that was published in Sustainability
Author : Kenneth L. Kraemer
Publisher : Cambridge University Press
Page : 45 pages
File Size : 18,75 MB
Release : 2006-08-17
Category : Business & Economics
ISBN : 1139458167
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.
Author : C. S. V. Murthy
Publisher :
Page : 849 pages
File Size : 24,74 MB
Release : 2002
Category :
ISBN : 9788178662763
Author : Britta Folmer
Publisher : Academic Press
Page : 558 pages
File Size : 14,48 MB
Release : 2016-12-16
Category : Technology & Engineering
ISBN : 0128035587
The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions
Author : Entrepreneur Press
Publisher :
Page : 0 pages
File Size : 39,31 MB
Release : 2003
Category : New business enterprises
ISBN : 9781932156485
This series covers the federal, state, and local regulations imposed on small businesses, with concise, friendly and up-to-the-minute advice on each critical step of starting your own business.