Designing with the Mind in Mind


Book Description

In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. - Provides an essential source for user interface design rules and how, when, and why to apply them - Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others - Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures - Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout




The Body in the Mind


Book Description

"There are books—few and far between—which carefully, delightfully, and genuinely turn your head inside out. This is one of them. It ranges over some central issues in Western philosophy and begins the long overdue job of giving us a radically new account of meaning, rationality, and objectivity."—Yaakov Garb, San Francisco Chronicle




Fire in the Mind


Book Description

Are there really laws governing the universe? Or is the order we see a mere artifact of the way evolution wired the brain? And is what we call science only a set of myths in which quarks, DNA, and information fill the role once occupied by gods? These questions lie at the heart of George Johnson's audacious exploration of the border between science and religion, cosmic accident and timeless law. Northern New Mexico is home both to the most provocative new enterprises in quantum physics, information science, and the evolution of complexity and to the cosmologies of the Tewa Indians and the Catholic Penitentes. As it draws the reader into this landscape, juxtaposing the systems of belief that have taken root there, Fire in the Mind into a gripping intellectual adventure story that compels us to ask where science ends and religion begins. "A must for all those seriously interested in the key ideas at the frontier of scientific discourse."--Paul Davies




The Secret of Magic


Book Description

Working for a prominent member of the NAACP in 1946 when a request comes from her favorite childhood author to investigate the murder of a black war hero, Regina Robichard travels to Mississippi, where she navigates the muddy waters of racism, relationships, and her own tragic past.




Mind Wide Open


Book Description

BRILLIANTLY EXPLORING TODAY'S CUTTING-EDGE BRAIN RESEARCH, MIND WIDE OPEN IS AN UNPRECEDENTED JOURNEY INTO THE ESSENCE OF HUMAN PERSONALITY, ALLOWING READERS TO UNDERSTAND THEMSELVES AND THE PEOPLE IN THEIR LIVES AS NEVER BEFORE. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works -- its chemicals, structures, and subroutines -- and how these systems connect to the day-to-day realities of individual lives. For a hundred years, he says, many of us have assumed that the most powerful route to self-knowledge took the form of lying on a couch, talking about our childhoods. The possibility entertained in this book is that you can follow another path, in which learning about the brain's mechanics can widen one's self-awareness as powerfully as any therapy or meditation or drug. In Mind Wide Open, Johnson embarks on this path as his own test subject, participating in a battery of attention tests, learning to control video games by altering his brain waves, scanning his own brain with a $2 million fMRI machine, all in search of a modern answer to the oldest of questions: who am I? Along the way, Johnson explores how we "read" other people, how the brain processes frightening events (and how we might rid ourselves of the scars those memories leave), what the neurochemistry is behind love and sex, what it means that our brains are teeming with powerful chemicals closely related to recreational drugs, why music moves us to tears, and where our breakthrough ideas come from. Johnson's clear, engaging explanation of the physical functions of the brain reveals not only the broad strokes of our aptitudes and fears, our skills and weaknesses and desires, but also the momentary brain phenomena that a whole human life comprises. Why, when hearing a tale of woe, do we sometimes smile inappropriately, even if we don't want to? Why are some of us so bad at remembering phone numbers but brilliant at recognizing faces? Why does depression make us feel stupid? To read Mind Wide Open is to rethink family histories, individual fates, and the very nature of the self, and to see that brain science is now personally transformative -- a valuable tool for better relationships and better living.




The Entrepreneur Mind


Book Description

100 Essential Beliefs, Characteristics and Habits of Elite Entrepreneurs What Every Successful Entrepreneur Knows But Won’t Tell You Achieve unimaginable business success and financial wealth. Reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga and many others. Develop the Entrepreneur Mind – a way of thinking that comes from learning the vital lessons of the best entrepreneurs. Through compelling stories of modern-day business tycoons, Kevin Johnson, president of the multi-million dollar company Johnson Media Inc., shares the essential beliefs, characteristics and habits of elite entrepreneurs. In this riveting book, written for new and veteran entrepreneurs, Johnson identifies 100 lessons in seven key areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind is the ultimate primer on how to think like an entrepreneur. KEVIN D. JOHNSON, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses.




In Mind of Johnson


Book Description

This original and imaginative portrait of Dr. Johnson - the man and the writer - gets behind his public face and uncovers the human struggle out of which Johnson's moral view of life emerged. The author presents a challenging reading of the Rambler essays and Rasselas, unveiling the presence in these works of Johnson's inner life. Convincing and persuasive, it is an approach which flies in the face of established critical fashions and preconceptions and which reveals Johnson in a completely new light.




The Mind of God


Book Description

Two realities are evident in today's broken world: our culture is in desperate need, and our God is a miracle-working God. How do believers answer the world's cries for help in a way that reflects God's heart of compassion? According to bestselling author Bill Johnson, we simply embrace two additional realities: God's wisdom and his power. With biblical insight and extensive experience of seeing God's hand at work, Johnson offers keys to helping believers have the greatest impact on society. When we understand the long-term strategy of God's wisdom and the immediacy of his miracle-working power, we can have eternal impact and live with significance in the here and now, whether in our own lives and communities or in the farthest reaches of the world.




In Mind of Johnson


Book Description

The original and imaginative portrait of Dr Johnson--the man and the writer--gets behind his public face and uncovers the human struggle out of which Johnson's moral view of life emerged. The author presents a challenging reading of the Rambler essays and Rasselas, unveiling the presence in these works of Johnson's inner life. Convincing and persuasive, it is an approach which flies in the face of established critical fashions and preconceptions and which reveals Johnson in a completely new light.




With Winning in Mind


Book Description

Be wary of the people no one wants on their team, the ones who are too small, too slow and not very capable. The unwanted have a built-in motivation to do whatever it takes to succeed that those who were picked first do not have. This is the story of such a person and what he did to find his place at the top of the world in his sport.




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