Book Description

In the West, it is often assumed that influence is a quality that is synonymous with overt and aggressive powers of persuasion. In this volume, a different take on the matter is presented in the story of Yoritomo-Tashi, a famed Japanese statesman and founder of the Shogun order. According to Yoritomo-Tashi, a quiet, dignified style of influence is often more effective than its overbearing counterpart. Learn more about the ancient Japanese conception of persuasion in Influence: How to Exert It.