Influence to Profit


Book Description

Do you wish you could get more people to say "yes" to you? We live in a high-saturation world which is so overstimulating that people are overwhelmed, skeptical and cynical and our default answer to almost anything has become "no." And it really doesn't matter how good your intentions are or how good your offer is. Unfortunately, most people will probably reject you. But what if you knew the right words to unlock the psychological barrier that keeps you from getting what you want? Imagine knowing the secret, subtle language of persuasiveness that gives you the voice you feel you've never had, so you can finally be heard and feel like what you say is important because people finally listen. This book will teach you the psychological principles of ethical influence and persuasion so you can close more sales, seal more deals, get more favors and settle more disagreements with a skill that will bring you more confidence and happiness in your career and in your life.




The Profit of Kindness


Book Description

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantially improve virtually every facet of your life. Each chapter provides specific examples for improving skills such as communication, building integrity, team work, influencing others, and more. In order to connect with new clients or future business partners and transform your potential into success, you need to establish trust and build strong relationships. The key is to focus more on giving and working with others rather than simply on “winning.” Because doing so is guaranteed to help you actually win. The Profit of Kindness is a practical guide that teaches you how to connect with others using the global asset known as kindness. You will learn: Kindness does not mean weakness. Kindness can help you stay competitive, anticipate pitfalls, and stay one step ahead of your rivals. Success, achieved through kindness, can indeed be yours.




The Influencing Option


Book Description

Although position power may afford short-term results and compliance, the constant upkeep of such interactions can be exhausting, not to mention wreak havoc via highly negative impacts on business results in the long-term. Though many books on the market today address leadership techniques, styles and philosophies, none actually help those leaders talk to people via a language and philosophy that works for the long-term. The Influencing Optionis rooted firmly in values and behavior-based principles of influencing (as opposed to commanding or ordering) which supports integrity and drives commitment. This influencing model offers multiple options so that those who use it are able to gain behavioral commitment without relying on conflict, heavy-handed authority or guilt. Instead, specificity and candor are among its most compelling tools. This unique model for leadership communication has proven its ability time and again to develop loyal and lasting followings of participants and practitioners. Libby Wagner runs workshops in companies large and small across the US. Typically, graduates of these courses want to know how they can bring this pragmatic, uplifting model into their current organization. And the time is right for such a book! Harvard Business Reviewrecently focused an issue on "rebuilding trust" by exhorting leaders to step up to such critical business challenges as loss of faith in business leaders and gross violations of ethical business conduct. The cry to "lead with integrity" is growing as business searches for ways its leaders can take the high road in managing as they evolve "commitment cultures" that are at once transparent, participatory and sustainable. Influencing as a leadership/management strategy can fill this need. The Influencing Optionshows how to integrate "influencing training skills" steeped in respect, empathy, specificity and genuineness and thus fill a need unmet by current leadership/management books on the market.




Purpose and Profit


Book Description

Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.




People Over Profit


Book Description

Serial entrepreneur and business visionary Dale Partridge reveals seven core beliefs that create success by putting people first. Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models. Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace In People Over Profit, Partridge will help you realize: People matter Truth wins Transparency frees Authenticity attracts Quality speaks Generosity returns Courage sustains Partridge believes these beliefs are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.




Will Post for Profit


Book Description

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.




The Culture Cycle


Book Description

The contribution of culture to organizational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors. Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. This book: Explains how culture evolves, can be shaped and sustained, and serve as the organization's "internal brand." Shows how culture can promote innovation and survival in tough times. Guides leaders in linking culture to strategy and managing forces that challenge it. Shows how to credibly quantify culture's impact on performance, productivity, and profits. Clarifies culture's unique role in mission-driven organizations. A follow-up to the classic Corporate Culture and Performance (authored by Heskett and John Kotter), this is the next indispensable book on organizational culture. "Heskett (emer., Harvard Business School) provides an exhaustive examination of corporate policies, practices, and behaviors in organizations." Summing Up: Recommended. Reprinted with permission from CHOICE, copyright by the American Library Association.




Risk, Uncertainty and Profit


Book Description

A timeless classic of economic theory that remains fascinating and pertinent today, this is Frank Knight's famous explanation of why perfect competition cannot eliminate profits, the important differences between "risk" and "uncertainty," and the vital role of the entrepreneur in profitmaking. Based on Knight's PhD dissertation, this 1921 work, balancing theory with fact to come to stunning insights, is a distinct pleasure to read. FRANK H. KNIGHT (1885-1972) is considered by some the greatest American scholar of economics of the 20th century. An economics professor at the University of Chicago from 1927 until 1955, he was one of the founders of the Chicago school of economics, which influenced Milton Friedman and George Stigler.




Grow the Pie


Book Description

Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.




Fat Profits


Book Description

Set in the heart of Corporate America, Fat Profits is an action-packed thriller about a corrupt food company that will stop at nothing to fatten its profits and become a Wall Street darling.