Information: A Very Short Introduction


Book Description

We live an information-soaked existence - information pours into our lives through television, radio, books, and of course, the Internet. Some say we suffer from 'infoglut'. But what is information? The concept of 'information' is a profound one, rooted in mathematics, central to whole branches of science, yet with implications on every aspect of our everyday lives: DNA provides the information to create us; we learn through the information fed to us; we relate to each other through information transfer - gossip, lectures, reading. Information is not only a mathematically powerful concept, but its critical role in society raises wider ethical issues: who owns information? Who controls its dissemination? Who has access to information? Luciano Floridi, a philosopher of information, cuts across many subjects, from a brief look at the mathematical roots of information - its definition and measurement in 'bits'- to its role in genetics (we are information), and its social meaning and value. He ends by considering the ethics of information, including issues of ownership, privacy, and accessibility; copyright and open source. For those unfamiliar with its precise meaning and wide applicability as a philosophical concept, 'information' may seem a bland or mundane topic. Those who have studied some science or philosophy or sociology will already be aware of its centrality and richness. But for all readers, whether from the humanities or sciences, Floridi gives a fascinating and inspirational introduction to this most fundamental of ideas. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.




Information: A Very Short Introduction


Book Description

Introduction; 1 The information revolution; 2 The language of information; 3 Mathematical information; 4 Semantic information; 5 Physical information; 6 Biological information; 7 Economic information; 8 The ethics of information; Conclusion; References.




Big Data: A Very Short Introduction


Book Description

Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars. 'Big Data' represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analysed, and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the same time, it raises important ethical issues; Holmes discusses cases such as the Snowden affair, data security, and domestic smart devices which can be hijacked by hackers. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.




Projects


Book Description

A project is a temporary coalition of people and resources brought together to achieve a one-off objective. Andrew Davies explains how and why the project approach is central to success in creating products and services, constructing major infrastructure, launching entrepreneurial ventures, implementing strategies, even landing a man on the moon.




Education: A Very Short Introduction


Book Description

From the schools of ancient times to the present day, Gary Thomas looks at how and why education evolved as it has. By exploring some of the big questions, he examines the ways in which schools work, considers the differences around the world, and concludes by considering the future of education worldwide.




Number Theory: A Very Short Introduction


Book Description

Number theory is the branch of mathematics that is primarily concerned with the counting numbers. Of particular importance are the prime numbers, the 'building blocks' of our number system. The subject is an old one, dating back over two millennia to the ancient Greeks, and for many years has been studied for its intrinsic beauty and elegance, not least because several of its challenges are so easy to state that everyone can understand them, and yet no-one has ever been able to resolve them. But number theory has also recently become of great practical importance - in the area of cryptography, where the security of your credit card, and indeed of the nation's defence, depends on a result concerning prime numbers that dates back to the 18th century. Recent years have witnessed other spectacular developments, such as Andrew Wiles's proof of 'Fermat's last theorem' (unproved for over 250 years) and some exciting work on prime numbers. In this Very Short Introduction Robin Wilson introduces the main areas of classical number theory, both ancient and modern. Drawing on the work of many of the greatest mathematicians of the past, such as Euclid, Fermat, Euler, and Gauss, he situates some of the most interesting and creative problems in the area in their historical context. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.




Trigonometry: A Very Short Introduction


Book Description

Born of the desire to understand the workings of motions of the heavenly bodies, trigonometry gave the ancient Greeks the ability to predict their futures. Most of what we see of the subject in school comes from these heavenly origins; 15th century astronomer Regiomontanus called it "the foot of the ladder to the stars". In this Very Short Introduction Glen Van Brummelen shows how trigonometry connects mathematics to science, and has today become an indispensable tool in predicting cyclic patterns like animal populations and ocean tides. Its historical journey through major cultures such as medieval India and the Islamic World has taken it through disciplines such as geography and even religious practice. Trigonometry has also been a major player in the most startling mathematical developments of the modern world. Its interactions with the concept of infinity led to Taylor and Fourier series, some of the most practical tools of modern science. The birth of complex numbers led to a shocking union of exponential and trigonometric functions, creating the most beautiful formulas and powerful modelling tools in science. Finally, as Van Brummelen shows, trigonometry allows us to explore the strange new worlds of non-Euclidean geometries, opening up bizarre possibilities for the shape of space itself. And indeed, one of those new geometries - spherical - takes us full circle back to ancient Greek astronomers and European navigators, who first used it to chart their ways across the heavens and the earth. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.




Marketing: a Very Short Introduction


Book Description

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.




The Elements: A Very Short Introduction


Book Description

This Very Short Introduction is an exciting and non-traditional approach to understanding the terminology, properties, and classification of chemical elements. It traces the history and cultural impact of the elements on humankind from ancient times through today. Packed with anecdotes, The Elements is a highly engaging and entertaining exploration of the fundamental question: what is the world made from?




Clausewitz: A Very Short Introduction


Book Description

Karl von Clausewitz's study On War was described by the American strategic thinker Bernard Brodie as 'not simply the greatest, but the only great book about war'. It is hard to disagree. Even though he wrote his only major work at a time when the range of firearms was fifty yards, much of what he had to say remains relevant today. Michael Howard explains Clausewitz's ideas in terms both of his experiences as a professional soldier in the Napoleonic Wars, and of the intellectual background of his time. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.