Author : David T. Bourgeois
Publisher :
Page : 167 pages
File Size : 48,64 MB
Release : 2014
Category : Economics
ISBN :
"Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 27,3 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Angappa Gunasekaran
Publisher : World Scientific
Page : 961 pages
File Size : 40,42 MB
Release : 2010
Category : Business & Economics
ISBN : 9812836055
--Book Jacket.
Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 25,99 MB
Release : 2020-04-28
Category : Business & Economics
ISBN : 1119651611
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author : Tony Morgan
Publisher : Addison-Wesley Professional
Page : 374 pages
File Size : 43,80 MB
Release : 2002-03-18
Category : Computers
ISBN : 0672334178
Information systems often fail because their requirements are poorly defined. This book shows IT professionals how to specify more precisely and more effectively what their systems need to do. The key lies in the discovery and application of what are called business rules. A business rule is a compact and simple statement that represents some important aspect of a business. By capturing the rules for your business—the logic that governs its operation—you will gain the ability to create systems fully aligned with your business needs. In this book, Tony Morgan provides a thorough introduction to business rules, as well as a practical framework for integrating them into information systems. He shows you how to identify and express business rules, offers practical strategies for their use, and explains the key elements of logic that underpin their application. Topics covered include: Understanding the role of business rules and models in information systems development Using models to structure and manage business activities, including e-commerce Defining and discovering business rules Controlling business rule quality Fitting business rules into varied technical architectures Implementing business rules using available technology Whether you are an analyst, designer, developer, or technical manager, the in-depth information and practical perspective in this valuable resource will guide you in your efforts to build rule-centered information systems that fully support the goals of your organization.
Author : Vaidya, Kishor
Publisher : IGI Global
Page : 381 pages
File Size : 31,22 MB
Release : 2011-10-31
Category : Business & Economics
ISBN : 1609607694
"This book highlights the most influential organizational theories and their applications in inter-organizational information systems, providing theories that have been consistently tested and proven to be valid over time"--
Author : Rolf Dornberger
Publisher : Springer
Page : 283 pages
File Size : 37,62 MB
Release : 2018-03-06
Category : Technology & Engineering
ISBN : 3319743228
This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.
Author : Isaack Onyango Okwaro
Publisher : Society Publishing
Page : 0 pages
File Size : 38,36 MB
Release : 2019-11
Category : Business & Economics
ISBN : 9781774072530
Information Systems for Business gives the readers an introduction to information systems and talks about the transition from manual to IT-based business processes. It elaborates on the management information systems and the database management. Also discussed in the book are the advantages and the impact of information system on business, the use of information system in the supply chain management and the use of such system in the marketing processes. The book also gives insights on the future trends in information systems for the readers to know the importance of it.
Author : Paige Baltzan
Publisher : McGraw-Hill Higher Education
Page : 577 pages
File Size : 34,22 MB
Release : 2008
Category : Business & Economics
ISBN : 1266545727
"The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization."--Publisher's website.
Author : Cruz-Cunha, Maria Manuela
Publisher : IGI Global
Page : 606 pages
File Size : 35,84 MB
Release : 2009-09-30
Category : Business & Economics
ISBN : 1605668931
Discusses the main issues, challenges, opportunities, and trends related to the impact of IT on every part of organizational and inter-organizational environments.
