INL-IMC Dictionary


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INL-IMC Dictionary


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Principles of Integrated Marketing Communications


Book Description

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.




The Dictionary of Civil Aviation


Book Description

In the realm of civil aviation, the sky is hardly the limit. It’s the starting line. Each day, countless professionals and enthusiasts alike engage with this dynamic sector, propelling humanity literally into new horizons. However, as we soar into these vast expanses, the necessity for a robust understanding and a shared language becomes not just beneficial, but vital. It's here that The Dictionary of Civil Aviation finds its wings, offering a solid ground of knowledge amidst the boundless skies of aviation exploration. With a reservoir of 4,681 meticulously curated entries, this dictionary stands as a testament to the colossal body of knowledge that civil aviation encompasses. It's an endeavor to foster a shared understanding, to bridge the knowledge gaps that might exist between a seasoned aviator and an aviation student, between air traffic controllers and airport managers, or between aviation policymakers and enthusiasts. The Dictionary of Civil Aviation is more than just a glossary; it’s a journey. A journey through the technicalities that ensure safety in the skies, the regulations that govern our airways, the acronyms that punctuate aviation communication, and the innovations that continue to drive this sector forward. Each term encapsulated in this dictionary is a node in the vast network that is civil aviation, offering readers a structured pathway through the complex, yet exhilarating world of flight. The objective is clear: to foster a culture of continuous learning and shared understanding within the civil aviation community. By doing so, we not only enhance the safety and efficiency of civil aviation but also honor the spirit of exploration and innovation that has always been its hallmark. As you flip through the pages of The Dictionary of Civil Aviation, you are not just encountering definitions; you are engaging with the living, evolving entity that is civil aviation. Each term is a window into a broader narrative, a narrative that you, as a reader and as a member of the civil aviation community, contribute to. We invite you to embark on this educational expedition, to delve into the nuances of civil aviation, and to emerge with a richer understanding and appreciation of the sector that makes global connectivity possible. Through this dictionary, may your curiosity take flight, and may your understanding of civil aviation soar to new heights.




Philippine English


Book Description

An overview and analysis of the role of English in the Philippines, the factors that led to its spread and retention, and the characteristics of Philippine English today.




Interlingua-English


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Historical Dictionary of Sufism


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The most broadly accepted explanation of Sufism is the etymological derivation of the term from the Arabic for “wool,” ṣūf, associating practitioners with a preference for poor, rough clothing. This explanation clearly identifies Sufism with ascetical practice and the importance of manifesting spiritual poverty through material poverty. In fact, some of the earliest “Western” descriptions of individuals now widely associated with the larger phenomenon of Sufism identified them with the Arabic term faqīr, mendicant, or its most common Persian equivalent, darwīsh. Sufism, as presented here embraces a host of features including the ritual, institutional, psychological, hermeneutical, artistic, literary, ethical, and epistemological. This second edition of Historical Dictionary of Sufism contains a chronology, an introduction, a glossary, and an extensive bibliography. The dictionary section has over 1,000 cross-referenced entries on important personalities, major historical figures and movements, practices, economy, foreign relations, religion, and culture. This book is an excellent access point for students, researchers, and anyone wanting to know more about Sufism.







Tourism Operations


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Corporate Communication and Integrated Marketing Communication


Book Description

In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.