› › Innovation Factory China S Digital Playbook For Global Brands

Innovation Factory: China’s Digital Playbook For Global Brands

Author : Ashley Dudarenok

Publisher : Alarice International Limited

Page : 78 pages

File Size : 32,15 MB

Release : 2023-09-20

Category : Business & Economics

ISBN : 988768953X

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Book Description

The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management



Technology Brands in the Digital Economy

Author : Wioleta Kucharska

Publisher : Taylor & Francis

Page : 126 pages

File Size : 36,24 MB

Release : 2023-03-10

Category : Business & Economics

ISBN : 1000848892

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Book Description

This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated. It traces the mutual links between these two phenomena, identifies the multidimensionality of interdependencies, and shows the reader how and why new technologies are the driving factors of creation and global dissemination of high-tech brands. In this context, it also refers to various types of economic and social networks that, on the one hand, are the products of digital technologies, while on the other enforce global visibility of high-tech brands. The book contributes to the present state of knowledge, offering the reader broad evidence on how digital technologies impact the process of high-tech brands' nascence and how their growing role and global exposure influence networked economies and societies. It sets out to deliver a bridge between brand management and economical approaches to understanding how digital technologies and high-tech brands are interrelated. This multidisciplinary approach creates a complex compilation of different views and perspectives that sheds new light on the high-tech brands' phenomena of being an input and output of technology-driven economies. Technology Brands in the Digital Economy is written for scholars and researchers from a wide variety of disciplines but especially for those addressing issues of brands and economic development and growth, social development, and the role of technological progress in broadly defined socio-economic progress. It will also be an invaluable source of knowledge for graduate and postgraduate students in a variety of areas such as economic and social development, information and technology, worldwide studies, social policy, and comparative economics.



The Digital Transformation Playbook

Author : David L. Rogers

Publisher : Columbia University Press

Page : 267 pages

File Size : 22,47 MB

Release : 2016-04-05

Category : Business & Economics

ISBN : 0231541651

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Book Description

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.



The New China Playbook

Author : Keyu Jin

Publisher : Swift Press

Page : 368 pages

File Size : 19,92 MB

Release : 2023-07-03

Category : Political Science

ISBN : 1800753853

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Book Description

Financial Times Best Summer Books of 2023 'Essential reading' Tony Blair A revelatory, myth-dispelling exploration of China's juggernaut economy Although China's economy is one of the largest in the world, Western understanding of it is often based on dated assumptions and incomplete information. In The New China Playbook, Keyu Jin burrows deep into the mechanisms of a unique system, taking a nuanced, clear-eyed, and data-based look inside. From the far-reaching and unexpected consequences of China's one-child policy to the government's complex relationship with entrepreneurs, from its boisterous financial system to its latest push for technological innovation, Jin reveals the frequently misunderstood dynamics at play. China is entering a new era, soon to be shaped by a radically different younger generation. As it strives to move beyond the confines of conventional socialism stained by shortages and capitalism hindered by inequality, the world is about to witness the emergence of a completely new dynamic between two diametrically opposite systems. The thorough understanding of China's playbook that Jin provides will be essential for anyone hoping to interpret the nation's future economic and political strategy. While China's rise on the world stage has stirred a wide range of emotions, one thing is certain: a deep understanding is essential for successfully navigating the global economy in the twenty-first century.



New Retail: Born in China Going Global

Author : Ashley Dudarenok

Publisher : Alarice International Limited

Page : 227 pages

File Size : 36,60 MB

Release : 2019-01-01

Category : Business & Economics

ISBN : 0692041915

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Book Description

Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World



Dance of Disruption and Creation

Author : Nandu Nandkishore

Publisher : Taylor & Francis

Page : 248 pages

File Size : 46,23 MB

Release : 2023-08-18

Category : Business & Economics

ISBN : 1000920151

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Book Description

It’s an exciting time to be alive! We are witness to an epoch of change, a dance of disruption and creation, that is re-imagining our world. Where are these disruptions coming from? What opportunities do they uncover? How can one make sense of them? And most importantly, how should one prepare and act? This book, written by two influential business leaders, unpacks these "epochal" changes and how they represent a defining moment of opportunity for the world of business. Nandu Nandkishore and Neeraj Chandra draw upon diverse sources, academic literature, discussions with CEOs, startup founders and experts, in order to understand the significant pivots of change emerging from a wide canvas and then stitch together a perspective of an exciting, brave new world. Unlike many other books that focus only on emerging technologies, the authors here look at disruption through several lenses: technology, demographics, economic change, the changing nature of institutions, and the interplay of technology as it fundamentally shapes consumers and society. The book goes beyond describing changes taking place. It explores the "why so" and "so what" to provide an understanding of the shifts taking place, and crucially, the implications for the world of enterprise. Using simple examples and frameworks throughout, the book provides specific, action-oriented solutions that businesses can employ. This book will be of specific interest to business leaders, strategists, investment professionals, as well as social scientists and public servants. It is for change-makers who are excited to seize the unique opportunity that this change represents – to build competitive advantage, re-invent markets and enterprise, and indeed, to make the world a better place. A selection of reference links and material for the book is accessible at www.routledge.com/9781032184791.



Beyond Digital

Author : Paul Leinwand

Publisher : Harvard Business Press

Page : 142 pages

File Size : 32,55 MB

Release : 2022-01-04

Category : Business & Economics

ISBN : 1647822335

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Book Description

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.



Speaker of the Gains: Nancy Pelosi's Stock Market Playbook

Author : Daniel D. Lee

Publisher : SkyCuration

Page : 342 pages

File Size : 48,86 MB

Release : 2024-06-20

Category : Biography & Autobiography

ISBN :

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Book Description

In "Speaker of the Gains: Nancy Pelosi's Stock Market Playbook," delve into the financial acumen and investment strategies of one of America's most influential political figures. Nancy Pelosi, renowned for her role as Speaker of the House, has also carved out a significant legacy in the world of finance. This book provides an unprecedented look into how Pelosi navigates the complexities of the stock market, offering readers a comprehensive guide to achieving financial success. Through meticulous research and insightful analysis, "Speaker of the Gains" unpacks Pelosi's investment philosophies, her diversified portfolio, and her strategic approach to high-growth sectors such as technology, healthcare, and renewable energy. Each chapter explores different facets of her financial strategies, from her early investments and the impact of legislative decisions on market trends, to her focus on ethical investing and long-term wealth building. Learn how Pelosi leverages her political insights to make informed investment choices and how she manages risk in an ever-changing economic landscape. The book also highlights the importance of financial literacy and provides practical advice for investors at all levels. Whether you're a seasoned investor or just starting out, Pelosi's playbook offers valuable lessons on building a resilient and growth-oriented portfolio. "Speaker of the Gains" is more than just a financial guide; it’s an inspiring story of a woman who has mastered the art of balancing public service with personal financial success. Discover how Pelosi's dedication, strategic thinking, and commitment to ethical investing have not only shaped her financial legacy but also provide a roadmap for anyone looking to achieve their own financial goals. Engage with real and relevant quotes from Nancy Pelosi, offering direct insights into her thought processes and decision-making frameworks. This book is a must-read for anyone interested in the intersection of politics and finance, and for those seeking to learn from one of the most powerful figures in modern American history.



War Without Rules

Author : Robert Spalding

Publisher : Penguin

Page : 257 pages

File Size : 47,10 MB

Release : 2022-04-19

Category : Political Science

ISBN : 0593331052

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Book Description

In its fight for global dominance, Communist China has thrown out the old rules of war. China expert General Robert Spalding walks us through their new playbook. Many Americans are finally waking up to the alarming reality of China's stealth war on the United States and puzzling over how to push back against its insidious infiltration. What few realize is that we have one real advantage in this war: the Chinese Communist Party strategy for total war has been written out in Unrestricted Warfare, the Chinese book, well known there, that has become their new Art of War. In War Without Rules, retired Air Force Brigadier General Rob Spalding takes Americans inside Unrestricted Warfare. He walks readers through the principles of this book, revealing the Chinese belief that there is no sector of life outside the realm of war. He shows how the CCP itself has promised to use corporate espionage, global pandemics, and trade violations to achieve dominance. Most importantly, he provides insight into how, once Americans are aware of the tactics, we can fight back against CCP’s creeping influence. More than a vital read for those interested in China, War Without Rules is essential reading for anyone—from policymakers and diplomats to businessmen and investors—finally waking up to the stealth war. Knowledge is power, and it’s time to arm yourself.



Chasing Digital

Author : Anthony Stevens

Publisher : John Wiley & Sons

Page : 146 pages

File Size : 43,87 MB

Release : 2018-07-27

Category : Business & Economics

ISBN : 073035864X

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Book Description

Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders. Integrate technology into your business strategy and culture Prioritise and manage your company’s digital transition Create opportunities for fast and intentional digital growth Learn how to minimise friction with stakeholders Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.