Book Description

For courses in Social Psychology. This broad-based overview of the field of social psychology author Bob Feldman, introduces and integrates the theories, research, and applications of the discipline, capturing the excitement of this diverse field as it is evolving today. The book is designed to show the relevance of social psychology to students' lives while acquainting them with the scientific basis of the discipline. *New - New topics and areas added. *New - A wealth of contemporary research is cited. *New - Social Links marginal icons. *New - Social Web features. *New - An Epilogue - Ends each chapter. *New - The Informed Consumer of Social Psychology feature. *Application chapters - integrated throughout the text. *Chapter-opening prologues. *Extensive student pedagogy.