Author : Richard L. West
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 0 pages
File Size : 15,66 MB
Release : 2004
Category : Communication
ISBN : 9780767430340
This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Author : Marianne Dainton
Publisher : SAGE Publications
Page : 287 pages
File Size : 21,52 MB
Release : 2018-01-08
Category : Language Arts & Disciplines
ISBN : 1506315488
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Author : Swen Windahl
Publisher : SAGE
Page : 260 pages
File Size : 14,57 MB
Release : 1992-01-09
Category : Language Arts & Disciplines
ISBN : 9780803984318
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Author : Marina Krcmar
Publisher : Routledge
Page : 381 pages
File Size : 22,91 MB
Release : 2016-05-20
Category : Language Arts & Disciplines
ISBN : 1136288996
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Author : Lynn H. Turner
Publisher : Cambridge University Press
Page : 325 pages
File Size : 30,6 MB
Release : 2018-10-11
Category : Business & Economics
ISBN : 110715104X
This concise book presents theory and teaches skills allowing students from all academic backgrounds to understand the communication field.
Author : Don W. Stacks
Publisher : Harcourt Brace College Publishers
Page : 344 pages
File Size : 22,1 MB
Release : 1991
Category : Language Arts & Disciplines
ISBN :
Author : Stephen M. Croucher
Publisher : Routledge
Page : 408 pages
File Size : 32,66 MB
Release : 2015-08-20
Category : Language Arts & Disciplines
ISBN : 1317751361
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Author : David Middleton
Publisher : Wiley-IEEE Press
Page : 1192 pages
File Size : 27,72 MB
Release : 1996-05-08
Category : Mathematics
ISBN :
This IEEE Classic Reissue provides at an advanced level, a uniquely fundamental exposition of the applications of Statistical Communication Theory to a vast spectrum of important physical problems. Included are general analysis of signal detection, estimation, measurement, and related topics involving information transfer. Using the statistical Bayesian viewpoint, renowned author David Middleton employs statistical decision theory specifically tailored for the general tasks of signal processing. Dr. Middleton also provides a special focus on physical modeling of the canonical channel with real-world examples relating to radar, sonar, and general telecommunications. This book offers a detailed treatment and an array of problems and results spanning an exceptionally broad range of technical subjects in the communications field. Complete with special functions, integrals, solutions of integral equations, and an extensive, updated bibliography by chapter, An Introduction to Statistical Communication Theory is a seminal reference, particularly for anyone working in the field of communications, as well as in other areas of statistical physics. (Originally published in 1960.)
Author : Martin S. Roden
Publisher : Pergamon
Page : 300 pages
File Size : 18,45 MB
Release : 1972
Category : Technology & Engineering
ISBN :
Author : Richard L. West
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 500 pages
File Size : 48,42 MB
Release : 2000
Category : Computers
ISBN : 9780767405225
The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
