Introducing Cultural and Media Studies


Book Description

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however. Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology.




Introducing Media Studies


Book Description

The media is ubiquitous. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.




Introducing Media Studies


Book Description

Media studies.




Introducing Cultural Studies


Book Description

This updated, new edition of Introducing Cultural Studies provides a systematic and comprehensible introduction to the concepts, debates and latest research in the field. Reinforcing the interdisciplinary nature of Cultural Studies, the authors first guide the reader through cultural theory before branching out to examine different dimensions of culture in detail – including globalisation, the body, geography, fashion, and politics. Incorporating new scholarship and international examples, this new edition includes: New and improved 'Defining Concepts', 'Key Influences', 'Example ', and 'Spotlight' features that probe deeper into the most significant ideas, theorists and examples, ensuring you obtain an in-depth understanding of the subject. A brand new companion website featuring a flashcard glossary, web links, discussion and essay questions to stimulate independent study. A new-look text design with over 60 pictures and tables draws all these elements together in an attractive, accessible design that makes navigating the book, and the subject, simple and logical. Introducing Cultural Studies will be core reading for Cultural Studies undergraduates and postgraduates, as well as an illuminating guide for those on Communication and Media Studies, English, Sociology, and Social Studies courses looking for a clear overview of the field.




Introducing Cultural Studies


Book Description

Unique graphic introductions to big ideas and thinkers, written by experts in the field.




Introducing Cultural Studies


Book Description

A rapidly changing world - in part driven by huge transformations in technology and mobility - means we all encounter shifting cultures, and new cultural and social interactions daily. Powerful forces such as consumption and globalization exert an enormous influence on all walks and levels of life across both space and time. Cultural Studies remains at the vanguard of consideration of these issues. This completely revised second edition of Introducing Cultural Studies gives a systematic overview of the concepts, theories, debates and latest research in the field. Reinforcing the interdisciplinary nature of Cultural Studies, it first considers cultural theory before branching out to examine different dimensions of culture in detail. Key features:Collaboratively authored by an interdisciplinary team, Closely cross-referenced between chapters and sections to ensure an integrated presentation of ideas. Figures, diagrams, cartoons and photographs help convey ideas and stimulate, Key Influence, Defining Concepts, and Extract boxes focus in on major thinkers, ideas and works, Examines culture along the dividing lines of class, race and gender, Weblinks and Further Reading sections encourage and support further investigation, Changes for this edition: Brand new chapter addresses how culture is researched and knowledge in cultural studies is produced. Brand new chapter on the Postmodernisation of Everyday Life. Includes hot topics such as globalization, youth subcultures, 'virtual' cultures, body modification, new media, technologically-assisted social networking and many more. This text will be core reading for undergraduates and postgraduates in a variety of disciplines - including Cultural Studies, Communication and Media Studies, English, Geography, Sociology, and Social Studies - looking for a clear and comprehensible introduction to the field.




Introducing Media Practice


Book Description

Taking readers from media students to media professionals, Introducing Media Practice brings together the ′why′ and the ′how to′ of media studies. It explains how adding theory to practice improves students′ media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, through audience research and scripting, to production, distribution and evaluation. Offers a range of exercises for both the classroom and independent learning, helping students put their learning into practice, build their confidence and establish a portfolio. Includes a glossary of key terms, helping students to get to grips with the concepts they need to know to succeed. By bridging the gap between theory and practice, this book provides students with a richer understanding of both. It is the ideal guide to succeeding in a media degree, enhancing their employability, and preparing for a career in the creative and media industries.




Introducing Cultural Studies


Book Description

"An outstanding entry level text aimed at those with little or no cultural studies knowledge... Innovative, creative and clever." - Times Higher Education "The ideal textbook for FE and first year HE cultural studies students. Its quality and character allow the reader to ‘feel’ the enthusiasm of its author which in turn becomes infectious, instilling in the reader a genuine sense of ebullient perturbation." - Art/Design/Media, The Higher Education Authority An introduction to the practice of cultural studies, this book is ideal for undergraduate courses. Full of practical exercises that will get students thinking and writing about the issues they encounter, this book offers its readers the conceptual tools to practice cultural analysis for themselves. There are heuristics to help students prepare and write projects, and the book provides plenty of examples to help students develop their own ideas. Written in a creative, playful and witty style, this book: Links key concepts to the key theorists of cultural studies. Includes a wide range of references of popular cultural forms. Emphasizes the multidisciplinary nature of cultural studies. Includes pedagogical features, such as dialogues, graphs, images and recommended readings. The book′s skills-based approach enables students to develop their creative skills, and shows students how to improve their powers of analysis generally.




How to Do Media and Cultural Studies


Book Description

Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites.




A Companion to Cultural Studies


Book Description

Experts from five continents provide a thorough exploration of cultural studies, looking at different ideas, places and problems addressed by the field. Brings together the latest work in cultural studies and provides a synopsis of critical trends Showcases thirty contributors from five continents Addresses the key topics in the field, the relationship of cultural studies to other disciplines, and cultural studies around the world Offers a gritty introduction for the neophyte who is keen to find out what cultural studies is, and covers in-depth debates to satisfy the appetite of the advanced scholar Includes a comprehensive bibliography and a listing of cultural studies websites Now available in paperback for the course market.