Introduction to Jared Fogle


Book Description

Jared Fogle, born in 1977, is a former spokesperson for Subway, a fast-food chain known for its healthy sandwich options. Fogle gained popularity after losing over 200 pounds while eating Subway sandwiches as part of his daily diet. His weight loss journey caught the attention of Subway executives, who eventually featured him in a national advertising campaign. Fogle became known as "The Subway Guy," and his success story was a powerful marketing tool that helped the chain grow its customer base. Fogle's celebrity status also allowed him to launch a successful career as a motivational speaker. He visited schools across the United States, sharing his inspiring story and encouraging young people to follow a healthy diet and exercise routine. However, Fogle's reputation took a sour turn when he was arrested in 2015 on charges of possession of child pornography and paying for sex with minors. Fogle pleaded guilty and was sentenced to 15 years in prison. His story serves as a cautionary tale about the importance of being mindful of one's actions, even when in the public eye.




Introduction to Criminology


Book Description

Introduction to Criminology: Why Do They Do It? offers a contemporary and integrated discussion of key criminological theories to help students understand crime in the 21st century. Focusing on why offenders commit crimes, authors Pamela J. Schram, Joseph A. Schwartz, and Stephen G. Tibbetts apply established theories to real-life examples to explain criminal behavior. Coverage of violent and property crimes is included throughout theory chapters so that students can clearly understand the application of theory to criminal behavior. Updates to the Fourth Edition include recent major social events, such as the George Floyd protests; changes in crime trends and criminal behavior as a result of the COVID-19 pandemic; updated crime statistics, case studies, as well as contemporary topics, such as mass shooting events and the legalization of marijuana use. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.




Jared, the Subway Guy


Book Description

Jared Fogel was, is, and will continue to be America's weight loss icon. As an obese college student in Indiana he lost 245 pounds on a self-devised diet of Subway sandwiches. Since 2000, he has appeared thousands of times on national television as the spokesperson for Subway's Eat healthy Platform; and he's slated to continue in this role indefinitely. In fact, Subway worried that he might be getting overexposed and decided to discontinue him. Sales fell off. Jared was quickly rehired. But to keep him from being overexposed, Subway's program runs Jared for six or eight weeks every three months. His book is not so much a diet book (his diet was pretty simple to grasp - eat Subway sandwiches) but it's more a motivational, self-help book which offers hope to people who want to change their lives. Jared has also appeared on Oprah, Larry King Live, the Today Show, Good Morning America, the Jane Pauly Show and has made hundreds of speaking appearances and public appearances at sports and civic events. Jared's lessons include: Find Your Own Personal Spark One Size Doesn't Fit All Change Your Mind to Change Your Life See the Big Picture Change is for Life The Harder You Work, the Luckier You Get




The Equation


Book Description

More than just another business self-help book, The Equation is a groundbreaking formula that looks at how all business is an art. The book will help business people rethink how they manage their art form and help businesses accelerate their productivity by creating a corporate culture driven by passion and zeal, as art is. The book will help entrepreneurs rethink how they manage their art form and help businesses accelerate their productivity by transforming corporate culture to be driven by passion and zeal, as art is. The Equation (L/A*S=B) reveals a foolproof blueprint for business and life. Readers will learn that, first you have to love what you do (L) and become a highly-skilled artist at it (A), while developing promotional and marketing tools to gather public and professional support (S), which ultimately leads to big business (B).




An Introduction to the United States Legal System


Book Description

This casebook is designed for foreign lawyers and law students who wish to familiarize themselves with the U.S. legal system. It discusses, among other things, the legal culture of the U.S., briefing cases, common law, civil procedure, trial techniques, and several highly charged constitutional law issues. Topics are arranged in a coherent sequence, each one building upon its predecessor, in order to give the reader a broad, yet rich, overview of the U.S. legal system in context. For example, pleadings from the Paula Corbin Jones v. William Jefferson Clinton lawsuit are used as examples when discussing civil procedure. And, there is a sample moot court problem included in the casebook, which gives foreign lawyers and law students an opportunity to test their trial skills. The author has succeeded in his objective to compress three years of U.S. legal education into one casebook.




The Diet Mysteries


Book Description

Are you tired of confusing diet advice and expensive medical treatments? What if the key to reversing chronic illnesses lies in simple lifestyle changes? Discover the inspiring stories of individuals who defied the odds and achieved healing through diet and exercise in "The Diet Mysteries: Simplifying Nutrition, Exercise, and Well-being."




Truth and Rumors


Book Description

When you first heard it, you couldn't believe it: Jerry Mathers, from TV's Leave It To Beaver, had been killed in Vietnam. Then word came that Abe Vigoda, the actor who played the curmudgeonly cop Fish on Barney Miller, was dead; and that Mikey, who would eat anything as the Life Cereal tyke, had eaten too many Pop Rocks and exploded. Besides exposing us to things we couldn't otherwise believe, television can convince us of things that never actually happened. But how did these outrageous TV legends get started? How did they spread from classrooms to boardrooms across North America and beyond? And, most important, what do these rumors, so quickly transformed into facts and common knowledge, reveal about our relationship to reality through the medium of television? Put in other words, what exactly is it that were doing when were dealing in these fabulous rumors—are we chasing after surprising truths or simply more incredible entertainment? To take one telling example: Jerry Mathers was not actually killed in Vietnam—but the basic sense of this lie wasn't far removed from the emotions factually expressed in the two-page spread of the faces of the dead in Time magazine. In the course of this compelling work—which is supplemented with interviews with many of the people implicated in these rumors—author Bill Brioux exposes the reality behind the many stories that currently circulate in our culture. Through these stories (both true and false), he sheds a revealing light on just what role these rumors play in contemporary society—and what role our society plays in regard to these rumors as well.




Marketing Strategy: A Decision Focused Approach


Book Description

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.




A Rebranding Concept for the Brand Subway


Book Description

Project Report from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, European Business School London / Regent's College, language: English, abstract: This report is based on the work previously done through a group work as a formative assignment. As a team we focused on the brands Tesco and Subway to find their problems and challenges, define their competitors and target audience and find specific solutions for each brand to overcome these challenges and help their brands to better their images. We each researched our assigned parts. I researched and came up with the suggestions for the rebranding of the brands. The suggestions for Subway included revamping the restaurants, creating a logo which in the mean time the brand already did, emphasising and communicating the fast food chains strengths tot he customer better and redoing their website to create a coherent brand appearance. For the supermarket brand Tesco the rebranding suggestions included redesigning their stores to create a more modern and up to date look to attract a whole other target market and also creating a new logo as the current on does not stand for a good brand image anymore and it is important that the customers see the change happening by noticing the new logo. Another suggestion for Tesco was emphasising their different in house brands more which are mostly higher quality products to move away from their low price and quality image and through attract a different kind of target audience who would normally not go to Tesco. For this report I chose Subway as the brand of my focus. The reason why I chose Subway is because even though it has several challenges and problems the brand has a lot of strengths and potential on which they can build to improve their brand.




Carrying the Torch


Book Description