Corporate Communication


Book Description

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.




Geriatric Psycho-Oncology


Book Description

Geriatric Psycho-Oncology is a comprehensive handbook that provides best practice models for the management of psychological, cognitive, and social outcomes of older adults living with cancer and their families. Chapters cover a wide range of topics including screening tools and interventions, psychiatric emergencies and disorders, physical symptom management, communication issues, and issues specific to common cancer sites. A resource section is appended to provide information on national services and programs. This book features contributions from experts designed to help clinicians review, anticipate and respond to emotional issues that often arise in the context of treating older cancer patients. Numerous cross-references and succinct tables and figures make this concise reference easy to use. Geriatric Psycho-Oncology is an ideal resource for helping oncologists and nurses recognize when it may be best to refer patients to their mental health colleagues and for those who are establishing or adding psychosocial components to existing clinics.




Confronting the Internet's Dark Side


Book Description

This book outlines social and moral guidelines to combat violent, hateful, and illegal activity on the Internet.




The Annenbergs


Book Description

"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.




Public Accounts


Book Description







Second Sight


Book Description

The human eye is only capable of detecting a miniscule percentage of the electromagnetic spectrum; we call this visible light. It is this limited perception that has defined our very reality as a species. Second Sight is the story of a brilliant young scientist who develops the nano-technology to cure blindness. He could never have prepared for the betrayal and intrigue that befell him, nor could he have foreseen the hidden agendas that lay waiting in the shadows. Michael Rose's synchronistic journey into the realms of possibility would not only leave him questioning his own sanity, but the very nature of existence itself. Neither he nor his nefarious benefactors stopped to ask: if this nano-technology could enhance the function of the human eye, what else would it see?







Moon-face and Other Stories


Book Description

JACK LONDON (1876-1916), American novelist, born in San Francisco, the son of an itinerant astrologer and a spiritualist mother. He grew up in poverty, scratching a living in various legal and illegal ways -robbing the oyster beds, working in a canning factory and a jute mill, serving aged 17 as a common sailor, and taking part in the Klondike gold rush of 1897. This various experience provided the material for his works, and made him a socialist. "The son of the Wolf" (1900), the first of his collections of tales, is based upon life in the Far North, as is the book that brought him recognition, "The Call of the Wild" (1903), which tells the story of the dog Buck, who, after his master ́s death, is lured back to the primitive world to lead a wolf pack. Many other tales of struggle, travel, and adventure followed, including "The Sea-Wolf" (1904), "White Fang" (1906), "South Sea Tales" (1911), and "Jerry of the South Seas" (1917). One of London ́s most interesting novels is the semi-autobiographical "Martin Eden" (1909). He also wrote socialist treatises, autobiographical essays, and a good deal of journalism.




Library Assessment in Higher Education


Book Description

Written specifically to address the library's role in education, this book provides guidance on performing assessment at academic institutions that will serve to improve teaching effectiveness and prove your library's impact on student learning outcomes—and thereby demonstrate your library's value. Academic libraries are increasingly being asked to demonstrate their value as one of many units on campus, but determining the outcomes of an academic library within the context of its collegiate setting is challenging. This book explains and clarifies the practice of assessment in academic institutions, enabling library managers to better understand and explain the impact of the library on student learning outcomes, teaching effectiveness, and research productivity. Providing essential information for all college and university librarians, this volume discusses and summarizes the outcomes of research that has been conducted to investigate assessment within the context of higher education. This updated second edition incorporates additional research, examines new trends, and covers groundbreaking advances in digital assessment tools as well as the changes in the amount and forms of data utilized in the assessment process. The chapters address assessment from a campus setting and present data that demonstrate the value of the library within that setting in terms of learning, research, and overall impact. In sum, the book presents librarians with up-to-date, practical guidelines for planning and conducting assessment.