Sir Barton and the Making of the Triple Crown


Book Description

The true story of a forgotten champion: “Bringing Sir Barton out from the shadows, Jennifer Kelly restores him to a richly-deserved spotlight.” ―Dorothy Ours, author of Man o’ War He was always destined to be a champion. Royally bred, with English and American classic winners in his pedigree, Sir Barton shone from birth, dubbed the “king of them all.” But after a winless two-year-old season and a near-fatal illness, uncertainty clouded the start of Sir Barton’s three-year-old season. Then his surprise victory in America’s signature race, the Kentucky Derby, started him on the road to history, where he would go on to dominate the Preakness and the Belmont Stakes, completing America’s first Triple Crown. His wins inspired the ultimate chase for greatness in American horse racing and established an elite group that would grow to include legends like Citation, Secretariat, and American Pharoah. After a series of dynamic wins in 1920, popular opinion tapped Sir Barton as the best challenger for the wonder horse Man o’ War, and demanded a match race to settle once and for all which horse was the greatest. That duel would cement the reputation of one horse for all time and diminish the reputation of the other for the next century—until now. Sir Barton and the Making of the Triple Crown is the first book to focus on Sir Barton, his career, and his historic impact on horse racing. Jennifer S. Kelly uses extensive research and historical sources to examine this champion’s life and achievements. Kelly charts how Sir Barton broke track records, scored victories over other champions, and sparked the yearly pursuit of Triple Crown glory.




Choice Hacking


Book Description

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com




The Truth About Alice


Book Description

Winner of the Children's Choice Book Awards' Teen Choice Debut Author Award Everyone knows Alice slept with two guys at one party. When Healy High star quarterback, Brandon Fitzsimmons, dies in a car crash, it was because he was sexting with Alice. Ask anybody. Rumor has it Alice Franklin is a slut. It's written all over the "slut stall" in the girls' bathroom: "Alice had sex in exchange for math test answers" and "Alice got an abortion last semester." After Brandon dies, the rumors start to spiral out of control. In this remarkable debut novel, four Healy High students tell all they "know" about Alice--and in doing so reveal their own secrets and motivations, painting a raw look at the realities of teen life. But in this novel from Jennifer Mathieu, exactly what is the truth about Alice? In the end there's only one person to ask: Alice herself. This title has Common Core connections.




The Traitor's Game (The Traitor's Game, Book One)


Book Description

Hearts and loyalties collide in this electrifying new YA series from New York Times bestselling author Jennifer A. Nielsen. Jennifer A. Nielsen's New York Times bestseller The Traitor's Game, which Entertainment Weekly called "the next big YA fantasy," is perfect for fans of the Red Queen series by Victoria Aveyard and the Throne of Glass series by Sarah J. Maas. Kestra Dallisor has spent three years in exile in the Lava Fields, but that won't stop her from being drawn back into her father's palace politics. He's second-in-command to the cruel king, Lord Endrick, which makes Kestra a valuable bargaining chip. A group of rebels knows this -- and they snatch Kestra from her carriage as she reluctantly travels home.The kidnappers want her to retrieve the lost Olden Blade, the only object that can destroy the king, but Kestra is not the obedient captive they expected. One of the rebels, Simon, has his hands full as Kestra tries to foil their plot, by any means necessary. As motives shift and secrets emerge, both have to decide what -- and who -- it is they're fighting for.




Goddess of the Market


Book Description

Worshipped by her fans, denounced by her enemies, and forever shadowed by controversy and scandal, the novelist and philosopher Ayn Rand was a powerful thinker whose views on government and markets shaped the conservative movement from its earliest days. Drawing on unprecedented access to Rand's private papers and the original, unedited versions of Rand's journals, Jennifer Burns offers a groundbreaking reassessment of this key cultural figure, examining her life, her ideas, and her impact on conservative political thought. Goddess of the Market follows Rand from her childhood in Russia through her meteoric rise from struggling Hollywood screenwriter to bestselling novelist, including the writing of her wildly successful The Fountainhead and Atlas Shrugged. Burns highlights the two facets of Rand's work that make her a perennial draw for those on the right: her promotion of capitalism, and her defense of limited government. Both sprang from her early, bitter experience of life under Communism, and became among the most deeply enduring of her messages, attracting a diverse audience of college students and intellectuals, business people and Republican Party activists, libertarians and conservatives. The book also traces the development of Rand's Objectivist philosophy and her relationship with Nathaniel Branden, her closest intellectual partner, with whom she had an explosive falling out in 1968. One of the Denver Post's Great Reads of 2009 One of Bloomberg News's Top Nonfiction Books of 2009 "Excellent." --Time magazine "A terrific book--a serious consideration of Rand's ideas, and her role in the conservative movement of the past three quarters of a century." --The American Thinker "A wonderful book: beautifully written, completely balanced, extensively researched. The match between author and subject is so perfect that one might believe that the author was chosen by the gods to write this book. She has sympathy and affection for her subject but treats her as a human being, with no attempt to cover up the foibles." --Mises Economics Blog




A Teacher's Guide to Reading Conferences


Book Description

"With a focus on goal-directed, purpose-driven reading conferences, the author shows how form follows function--the structure of each conference is clearly designed to serve its purpose. Through "Researcher Spotlights" in each chapter, she'll also introduce you to a few of the teaching mentors and researchers who've had a profound influence on her work. The author describes different types of conferences, some designed for individuals, others for small groups. Some are used during independent reading time, others during partnership or club time. One can read the chapters in order or dip into the chapter that best suits their needs and purpose"--




A Visit from the Goon Squad


Book Description

NATIONAL BESTSELLER • NATIONAL BOOK CRITICS CIRCLE WINNER • With music pulsing on every page, this startling, exhilarating novel of self-destruction and redemption “features characters about whom you come to care deeply as you watch them doing things they shouldn't, acting gloriously, infuriatingly human” (The Chicago Tribune). One of the New York Times’s 100 Best Books of the 21st Century • One of The Atlantic’s Great American Novels of the Past 100 Years Bennie is an aging former punk rocker and record executive. Sasha is the passionate, troubled young woman he employs. Here Jennifer Egan brilliantly reveals their pasts, along with the inner lives of a host of other characters whose paths intersect with theirs. “Pitch perfect.... Darkly, rippingly funny.... Egan possesses a satirist’s eye and a romance novelist’s heart.” —The New York Times Book Review




Bet Me


Book Description

Agreeing not to pursue a relationship after one date, unlikely lovers Min Dobbs and Cal Morrisey are thrown together again in the wake of such factors as a jealous ex-boyfriend, a determined psychologist, and a bizarrely intelligent cat.




The Literacy Teacher's Playbook, Grades 3-6


Book Description

Serravallo, a literacy consultant, speaker, and author, leads third through sixth grade literacy teachers through a four-step assessment process that focuses on meeting the needs of students and planning for students based on what they already know, understand, and are able to do.




Emotional Choices


Book Description

This book examines coercive diplomacy and presents a theory of 'emotional choice' to analyse how affect enters into decision-making.