Practical English-Russian-English Petroleum Dictionary


Book Description

The primary objective of this publication is to create a terminological standard for new petroleum technologies and to provide an up-to-date reference tool for Russian and Western oil companies, joint ventures, translation agencies, and freelance translators engaged in oil business with Russia. (Technology & Industrial Arts)







What Our Lettering Needs


Book Description

This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.




Design with Type


Book Description

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.




Studio Handbook: Lettering & Design


Book Description

This beautifully designed little book reflects the elegance of the Art Deco period and will prove a useful and entertaining resource for modern typographers and graphic artists. In addition to demonstrating the appeal and effectiveness of great lettering, it abounds in material that designers can adapt ― borders, ribbons, dingbats, rules, and more. Like the 1931 first edition, it is printed in two colors and graced with a decorative hardcover binding.




Calligraphy Magic


Book Description

Transform ordinary handwritten pieces into unique, artistic keepsakes, Calligraphy Magic makes the art of decorative lettering fun and achievable—even if you're a beginner. Take it one simple pen-stroke at a time. Following Cari Buziak's clear visual instruction, you'll learn how to embellish every project with beautifully hand-lettered words, logos and decorative illustrations. Detailed demonstrations include: A precise list of the tools and materials you'll need Colorful illustrations that show how to form every stroke 15 complete alphabets—from basic to fancy—such as Italic, Gothic and Versal Step-by-step instruction for adding exciting decorative touches such as Celtic knotwork, gold leafing and eye-popping colors 12 step-by-step projects that show how to create gorgeous calligraphic treatments for wedding invitations, greeting cards, thank you notes, awards, certificates and much more Plus, a full chapter that walks you through using a computer to create your own calligraphy fonts There are even pre-printed practice pages you can photocopy to help you perfect every stroke. It's all here in Calligraphy Magic. Take your decorative lettering to new heights to precision and beauty, and create timeless pieces for family and friends to treasure and admire.




Alphabet Stories


Book Description

Written as an anecdotal first-person account, the reader is treated to famed German calligrapher and typographer Hermann Zapf's personal recollections of technical breakthroughs. Zapf reveals milestones tracing his education in 1930s Germany, to his work on forefront of computer-aided typesetting in the 1970s, to the tour de force design of a complex calligraphic font-Zapfino in the late '90s. Vivid reproductions of Zapf's calligraphy, production proofs, typographic specimens, and photographs complete the portrait of one of the most prolific designers of our time. After a complete sell-out of the American edition, RIT Press is releasing a second edition of Alphabet Stories: A Chronicle of Technical Developments. This new edition is enhanced by the addition of a letterpress-printed broadside designed by Zapf. The insert was typeset and printed at the RIT Cary Graphic Arts Collection using its collection of rare metal "Virtuosa" type - Zapf's elegant script face originally released by Stempel Typefounders in 1952. This book is the first Hermann Zapf monograph to be typeset in the new Palatino Nova and Palatino Sans digital typefaces issued by Linotype.




Bikol-English Dictionary


Book Description




Studio Lettering Handbook


Book Description

This beautifully designed little book reflects the elegance of the Art Deco period and will prove a useful and entertaining resource for modern typographers and graphic artists. In addition to demonstrating the appeal and effectiveness of great lettering, it abounds in material that designers can adapt - borders, ribbons, dingbats, rules, and more.