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Keller: Strategic Brand Management eBook GE 4e

Author : Kevin Lane Keller

Publisher : Pearson Higher Ed

Page : 591 pages

File Size : 22,91 MB

Release : 2013-11-06

Category : Business & Economics

ISBN : 0273780042

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Book Description

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.



Strategic Brand Management, Fourth Edition

Author : Kevin Keller

Publisher :

Page : 0 pages

File Size : 22,1 MB

Release : 2013

Category : Brand name products

ISBN : 9780132664257

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Book Description

Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.



Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Author : Kevin Lane Keller

Publisher : Pearson Higher Ed

Page : 622 pages

File Size : 36,36 MB

Release : 2019-07-04

Category : Business & Economics

ISBN : 1292314990

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Book Description

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.



Strategic Brand Management

Author : Kevin Lane Keller

Publisher : Pearson Education India

Page : 722 pages

File Size : 10,60 MB

Release : 2010-12

Category : Business & Economics

ISBN : 9788131756898

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Book Description

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.



Best Practice Cases in Branding

Author : Kevin Lane Keller

Publisher : Prentice Hall

Page : 0 pages

File Size : 21,29 MB

Release : 2003

Category : Brand name products

ISBN : 9780131411333

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Book Description

The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use withStrategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.



Strategic Brand Management

Author : Kevin Lane Keller

Publisher : Pearson Higher Ed

Page : 591 pages

File Size : 10,39 MB

Release : 2013-04-11

Category : Business & Economics

ISBN : 0133255425

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Book Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.



Strategic Brand Management

Author : Kevin Lane Keller

Publisher : Pearson Higher Ed

Page : 970 pages

File Size : 31,63 MB

Release : 2013-03-06

Category : Business & Economics

ISBN : 0273737880

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Book Description

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.



Strategic Brand Management

Author : Kevin Lane Keller

Publisher :

Page : 0 pages

File Size : 23,20 MB

Release : 2003

Category : Brand name products

ISBN : 9780130411501

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Book Description

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.



The Tale of Technology

Author : AMIR HUSSAIN

Publisher : Notion Press

Page : 516 pages

File Size : 10,84 MB

Release : 2024-09-23

Category :

ISBN :

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Book Description

The Tale of Technology is an important source in the context of understanding the evolving landscape of information technology (IT). The book is easy to understand and is a valuable source of information for individuals and entities engaged in or exploring the technology industry. The significance of this book is rooted in 2 main trends: a careful examination of current IT trends and an exploration of emerging technologies pushing to reshape the IT sector in the next 10 years. It is a must-have on the shelves for Aspiring Individuals: The book is relevant for anyone with the ambition to embark on a business journey within the technology industry. Serves as a foundation guide for those considering a career or a business in the tech sector. Business Leaders: The book is recommended for leaders in key roles across various functions within technology companies, such as individuals overseeing Sales, Marketing, Engineering, Product Development, Services, Operations, and Finance. Entrepreneurs: The book is valuable for entrepreneurs actively involved in establishing and developing their technology-focused businesses. The details in every chapter address strategic, operational, and visionary aspects of entrepreneurship in the tech sector. Professionals: The book is beneficial for professionals contributing to different functions within an organization indicating a broad applicability of the scenarios quoted in the book, suggesting insights and knowledge applicable across diverse roles within a tech-centric enterprise. Startups: Those at the inception of their business journey within the technology industry are encouraged to consider this book an essential resource. The content is tailored to provide insights and guidance relevant to startup ventures' unique challenges and opportunities. A captivating collection of ten thought-provoking chapters on technology and the connected business. This meticulously researched and well-peer-reviewed guide offers an insightful journey through the intricate world of technology business in the 21st century. Explore everything from the origins of industrial revolutions to the complexities of today’s IT landscapes. Consider it your curated guide to understanding the powerful interplay between Information Technology and Business.



Strategic Brand Management

Author : Kevin Lane Keller

Publisher :

Page : 586 pages

File Size : 14,28 MB

Release : 2015

Category :

ISBN : 9789332542204

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Book Description