Kevin Keller #4


Book Description

It's time for the 2012 London Olympics and Kevin and his family score tickets to the event. This is old stomping grounds for the Kellers, so they get to revisit old friends and family. Kevin is excited to see his old friend Brian, who's competing as a runner. Kevin also meets an old friend who he's not sure is interested in him, but there to confuse matters is none other than Veronica, who's tagged along to "help" Kevin out. And we all know what happens when Veronica interferes - mayhem, of course, but the fun kind!




Strategic Brand Management


Book Description

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.




Kevin Keller: Drive Me Crazy


Book Description

Kevin Keller sure is making a splash at Riverdale High School! Kevin has gone from the new kid in town to one of the most well-known and popular students in the school! Struggling to stay on top of his new duties while trying to find time for a social life, Kevin deals with the mishaps and mayhem that have always been a staple of high school life in Riverdale. From his first car to first dates to a starring role in a school play (written by Veronica?!) it’s bound to be an eventful year for Kevin. Not to mention a surprise appearance and introduction by none other than George Takei! From acclaimed writer and artist Dan Parent comes Kevin Keller: Drive Me Crazy, a must-have collection of issues #5-8 of the latest and greatest addition to the Archie family, the best-selling, GLAAD Media Award-winning comic book series Kevin Keller!




Veronica #202


Book Description

There's a new hunk in town and Veronica has her sights set on him. She latches on to Kevin, but despite her increasingly persistent attempts to get his attention, he's just not interested! Jughead takes advantage of the situation and uses them both in his quest to play Veronica for a fool. In the end, will Jughead turn out to be the real dunce?







Branding and Brand Equity


Book Description




Kevin Keller Celebration Omnibus


Book Description

Kevin Keller fans, this is the collection for you! Originally crowdfunded on Kickstarter, this omnibus generated enormous success from fans in celebration of the iconic character's 10th anniversary. This HUGE omnibus features over 700 pages collecting not only the entire GLAAD Award-winning Kevin Keller series run but also EVERY classic-style Kevin story, plus bonus pin-ups, other highlights and extras—including an all-new 10-page story—featuring Kevin!




Kevin Keller #6


Book Description

"By George!" When the gang gets a school assignment to write about a person who has inspired them, Kevin chooses George Takei, the legendary Star Trek actor who came out several years ago. When Kevin hears that he's at a local convention, he recruits Jughead to go with him, unaware that Mr. Takei, moved by Kevin's article, has made a trip to Riverdale to pay him a visit. Kevin rushes to meet up with his idol, but will he make it in time? Oh my!




Marketing Management


Book Description

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.




Date Me, Bryson Keller


Book Description

"One of the most adorable, big-hearted, charming books in existence." --Becky Albertalli, #1 New York Times bestselling author of Simon vs. the Homo Sapiens Agenda What If It's Us meets To All the Boys I've Loved Before in this upbeat and heartfelt boy-meets-boy romance that feels like a modern twist on a '90s rom-com! Everyone knows about the dare: Each week, Bryson Keller must date someone new--the first person to ask him out on Monday morning. But Kai Sheridan never expected Bryson to say yes to him. As the days go by, he discovers there's more to Bryson beneath the surface, and dating him begins to feel less like an act and more like the real thing. Kai knows how the story of a gay boy liking someone straight ends. With his heart on the line, he's awkwardly trying to navigate senior year at school, at home, and in the closet, all while grappling with the fact that this "relationship" will last only five days. After all, Bryson Keller is popular, good-looking, and straight . . . right? Drawing on his own experiences, Kevin van Whye delivers an uplifting and poignant coming-out love story. Readers will root for Kai and Bryson to share their hearts with the world--and with each other.