Kids' Letters to Harry Potter


Book Description

Children share their admiration and affection for the imaginative, resourceful Harry Potter in enthusiastic letters to the fictional icon.




Transmedia Harry Potter


Book Description

 Transmediation--the telling of a single story across multiple media--is a relatively new phenomenon. While there have been adaptations (books to films, for example) for more than a century, modern technology and media consumption have expanded the scope of trans-mediating practices. Nowhere are these more evident than within the Harry Potter universe, where a coherent world and narrative are iterated across books, films, video games, fan fiction, art, music and more. Curated by a leading Harry Potter scholar, this collection of new essays explores the range of Potter texts across a variety of media.




Re-Reading Harry Potter


Book Description

This book discusses the political and social presumptions ingrained in the texts of the Harry Potter series and examines the manner in which they have been received in different contexts and media. The 2nd edition also contains extensive new material which comments on the later books and examines the impact of the phenomenon across the world.




Re-Reading Harry Potter


Book Description

This is the first extended text-based analysis of the social and political implications of the Harry Potter phenomenon. Arguments are primarily based on close readings of the first four Harry Potter books and the first two films - in other words, a 'text-to-world' method is followed. This study does not assume that the phenomenon concerns children alone, or should be lightly dismissed as a matter of pure entertainment. The amount of money, media coverage, and ideological unease involved indicates otherwise. The first part provides a survey of responses (both of general readers and critics) to the Harry Potter books. Some of the methodological decisions underlying this study itself are also explained here. The second part examines the presentation of certain themes, including gender, race and desire, in the Harry Potter books, with a view to understanding how these may impinge on social and political concerns of our world.




Children’s Literature


Book Description

Children's Literature: New Approaches is a guide for graduate and upper-level undergraduate students of children's literature. It is structured through critics reading individual texts to bring out wider issues that are current in the field. Includes chronology of key events and publications, a selective guide to further reading and a list of Web-based resources.




Kiddie Lit


Book Description

Honor Book for the 2005 Book Award given by the Children's Literature Association The popularity of the Harry Potter books among adults and the critical acclaim these young adult fantasies have received may seem like a novel literary phenomenon. In the nineteenth century, however, readers considered both Tom Sawyer and Huckleberry Finn as works of literature equally for children and adults; only later was the former relegated to the category of "boys' books" while the latter, even as it was canonized, came frequently to be regarded as unsuitable for young readers. Adults—women and men—wept over Little Women. And America's most prestigious literary journals regularly reviewed books written for both children and their parents. This egalitarian approach to children's literature changed with the emergence of literary studies as a scholarly discipline at the turn of the twentieth century. Academics considered children's books an inferior literature and beneath serious consideration. In Kiddie Lit, Beverly Lyon Clark explores the marginalization of children's literature in America—and its recent possible reintegration—both within the academy and by the mainstream critical establishment. Tracing the reception of works by Mark Twain, Louisa May Alcott, Lewis Carroll, Frances Hodgson Burnett, L. Frank Baum, Walt Disney, and J. K. Rowling, Clark reveals fundamental shifts in the assessment of the literary worth of books beloved by both children and adults, whether written for boys or girls. While uncovering the institutional underpinnings of this transition, Clark also attributes it to changing American attitudes toward childhood itself, a cultural resistance to the intrinsic value of childhood expressed through sentimentality, condescension, and moralizing. Clark's engaging and enlightening study of the critical disregard for children's books since the end of the nineteenth century—which draws on recent scholarship in gender, cultural, and literary studies— offers provocative new insights into the history of both children's literature and American literature in general, and forcefully argues that the books our children read and love demand greater respect.




Free Gift Inside!!


Book Description

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing




Muggles and Magic


Book Description

Everyone knows the story of Harry Potter and the "rags-to-riches" success of its author J.K. Rowling, but Muggles and Magic thoroughly examines every nook and cranny of the Potter universe including Rowling's life before and after Harry. Complete with an in-depth look at the real world of J.K. Rowling, including coverage of her trip to New York City in 2006, a behind-the-scenes peek at the making of the Potter films, and 16 big, bold pages of photos, Muggles and Magic is certain to appeal to Potter fans of all ages.




Consuming Books


Book Description

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.




Consumer Tribes


Book Description

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.