Author : Nikkie Burns
Publisher : Lulu.com
Page : 82 pages
File Size : 43,83 MB
Release : 2018-01-24
Category : Business & Economics
ISBN : 0244663874
The vision of this book by Nikkie Burns is to give people an idea and understanding of how to kill it online in business, This book gives ideas and steps on how to brand yourself online, all about attraction and marketing yourself and your business. The must haves in this day and age for any business for success.
Author : Aditi Bhatia
Publisher : Taylor & Francis
Page : 131 pages
File Size : 17,35 MB
Release : 2023-07-12
Category : Language Arts & Disciplines
ISBN : 1000880494
Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts. In this insightful book, Bhatia sets out to investigate the interdiscursive construction of identity on YouTube. Taking a multi-methodological approach to Critical Discourse Analysis, Bhatia examines beauty vlogs at the levels of sociocognition, language, and genre to provide a better understanding of some of the measures of success and effect as well as new practices of expertise in online communication. The book contributes to a better understanding of how young people work online, often collaboratively, to conform to or resist mainstream notions of expertise, authenticity, race, and beauty, as well as the linguistic and semiotic tools they use to perform their identity, in order to become digital entrepreneurs and cultural influencers. Students and scholars in the field of discourse analysis, situated within the contexts of popular culture and social media, will find this book a valuable read. This volume also enhances the everyday person’s understanding of the complexities of new media communication and a new generation of cultural intermediaries.
Author : Faris Yakob
Publisher : Kogan Page Publishers
Page : 216 pages
File Size : 12,65 MB
Release : 2015-04-03
Category : Business & Economics
ISBN : 0749473614
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author : Gerry McGovern
Publisher : Lulu.com
Page : 154 pages
File Size : 29,75 MB
Release : 2020-03-13
Category : Computers
ISBN : 1916444628
Speaking out when it's unpopular. Back in the day, Henry David Thoreau raged at the robber barons-the big shots of their age, despoiling the environment in the name of progress. Deep in the throes of the seemingly unstoppable growth of tech, a modern-day Thoreau has emerged in the guise of Gerry McGovern-decrying the massive, hidden negative impacts of tech on the environment. McGovern has thoroughly documented in World Wide Waste how tech damages the Earth-and what we should be doing about it. It is not just the acres of discarded computer hardware conveniently dumped in Third World countries. Every time an email is downloaded it contributes to global warming. Every tweet, search, check of a webpage creates pollution. Digital is physical. Those data centers are not in the Cloud. They're on land in massive physical buildings packed full of computers hungry for energy. It seems invisible. It seems cheap and free. It's not. Digital costs the Earth.
Author : Dare You Stamp Co.
Publisher : Cider Mill Press
Page : 16 pages
File Size : 20,51 MB
Release : 2019-08-27
Category : Crafts & Hobbies
ISBN : 1604338164
Tell your family, friends, co-workers, and frenemies how you feel about their Christmas spirit and overall attitude. The Dare You Stamp Co. heralds the arrival of the Naughty or Nice stamp kit, furthering the unprecedented ability to deliver your holiday message of cheer and jeers loud and clear. Why should Santa have all the power? Tell your family, friends, co-workers, and frenemies how you feel abot their Christmas spirit. Or, better yet, use the stamp all year long because, let's face it, people always need to be reminded about whether they are being naughty or nice.
Author : Bruce Holsinger
Publisher : Yale University Press
Page : 449 pages
File Size : 24,49 MB
Release : 2023-02-03
Category : History
ISBN : 0300260210
A sweeping exploration of the shaping role of animal skins in written culture and human imagination over three millennia "Richly detailed and illustrated. . . . An engaging exploration of book history."--Kirkus Reviews For centuries, premodern societies recorded and preserved much of their written cultures on parchment: the rendered skins of sheep, cows, goats, camels, deer, gazelles, and other creatures. These remains make up a significant portion of the era's surviving historical record. In a study spanning three millennia and twenty languages, Bruce Holsinger explores this animal archive as it shaped the inheritance of the Euro-Mediterranean world, from the leather rolls of ancient Egypt to the Acts of Parliament in the United Kingdom. Holsinger discusses the making of parchment past and present, the nature of the medium as a biomolecular record of faunal life and environmental history, the knotty question of "uterine vellum," and the imaginative role of parchment in the works of St. Augustine, William Shakespeare, and a range of Jewish rabbinic writers of the medieval era. Closely informed by the handicraft of contemporary makers, painters, and sculptors, the book draws on a vast array of sources--codices and scrolls, documents and ephemera, works of craft and art--that speak to the vitality of parchment across epochs and continents. At the center of On Parchment is the vexed relationship of human beings to the myriad slaughtered beasts whose remains make up this vast record: a relationship of dominion and compassion, of brutality and empathy.
Author : Kishonna L. Gray
Publisher : Routledge
Page : 114 pages
File Size : 26,54 MB
Release : 2014-03-21
Category : Social Science
ISBN : 0323296254
Race, Gender, and Deviance in Xbox Live: Theoretical Perspectives from the Virtual Margins provides a much-needed theoretical framework for examining deviant behavior and deviant bodies within one of the largest virtual gaming communities-Xbox Live. Previous research on video games has focused mostly on violence and examining violent behavior resulting from consuming this medium. This limited scope has skewed criminologists' understanding of video games and video game culture. Xbox Live has proven to be more than just a gaming platform for users. It has evolved into a multimedia entertainment outlet for more than 20 million users. This book examines the nature of social interactions within Xbox Live, which are often riddled with deviant behavior, including but not limited to racism and sexism. The text situates video games within a hegemonic framework deploying whiteness and masculinity as the norm. The experiences of the marginalized bodies are situated within the framework of deviance as they fail to conform to the hegemonic norm and become victims of racism, sexism, and other types of harassment. Provides students, researchers, and practitioners with a baseline understanding of the structure of digitally mediated spaces such as Xbox Live Shows how the architecture of virtual spaces can foster racism, sexism, and possibly criminal activity Examines how unregulated virtual spaces lead to deviant acts and should be taken more seriously given the potential for criminal activity
Author : Jonathan Green
Publisher : Dragon God, Inc.
Page : 438 pages
File Size : 46,79 MB
Release : 2016-08-01
Category : Business & Economics
ISBN :
Do you want to take control of your financial destiny, and not spend your life in a cubicle? Do you want to build a profitable business - automatically? Are you struggling to make ends meet and trapped in a career you don't love? Or just tired of getting paid 'what you're worth' instead of what you deserve? Small business owners, entrepreneurs, and dreamers - you need to read Serve No Master - as soon as possible! In this book, you'll learn how to smash the chains that have limited your financial rewards for far too long. You cannot underestimate the power of believing in yourself. Learn how to blast through every roadblock keeping you from achieving your goals. From "not enough money" to "lack of connections" to "not enough time" to "I just can't seem to do it," Serve No Master takes laser aim at all the excuses and breaks the process down into small, simple steps that anyone can take to become wealthier, better connected, more talented, and more free. It doesn't matter if you're already working at home, squeezing in a little extra time after your job, or you don't even have a plan yet; get ready to smash your chains and gain a better financial outlook and more free time to do what you love! Packed with advice you can put to use right away; you'll learn how to keep your audience eager and ready to hear from you. What pragmatic and actionable skills will you learn? -How to build a business around the unique skills you already have -The simple technique for getting titans of industry to pursue you for business deals -The secret to getting paid over and over again every time you work -The foolproof method for removing all risk from your revenue streams -The most common mistakes even smart entrepreneurs make and how to avoid them. -The singular best way to create the unstoppable habit of success -How to get complimentary hotel room upgrades, slash your rent, enjoy cruises for pennies on the dollar and travel like a boss. Also the following insights: -The 4 critical mistakes you must avoid to keep your business from collapsing -Six different ways you can use the power of friendship to accelerate your business -A step-by-step guide for finding your unique talent and using it to build a business -How to structure a business so that you make money even while you sleep. -PLUS, examples to jumpstart the process! Here's what this book ISN'T: this isn't about selling you some other course, multilevel marketing or getting a five percent bump in your paycheck. This is about building a consistent, unique and authentic business that you can sell when you're ready to retire. How will your life improve? -Never live in fear of a boss ever again -Go to sleep knowing that your children's FUTURE IS SECURE -Follow a process only a few LEADERS have figured out -Build a business that lets you live on a tropical island -Form an army of friends and business connections dedicated to helping you succeed Implement these techniques and watch your profits skyrocket. Follow this amazing journey and take control of your destiny by scrolling up and clicking the BUY NOW button at the top of this page!
Author : Anna Katharina Schaffner
Publisher : Yale University Press
Page : 280 pages
File Size : 18,54 MB
Release : 2021-09-14
Category : Religion
ISBN : 0300262396
A brilliant distillation of the key ideas behind successful self-improvement practices throughout history, showing us how they remain relevant today Self-help today is a multi-billion-dollar global industry, one often seen as a by-product of neoliberalism and capitalism. Far from being a recent phenomenon, however, the practice of self-improvement has a long and rich history, extending all the way back to ancient China. For millennia, philosophers, sages, and theologians have reflected on the good life and devised strategies on how to achieve it. Focusing on ten core ideas of self-improvement that run through the world’s advice literature, Anna Katharina Schaffner reveals the ways they have evolved across cultures and historical eras, and why they continue to resonate with us today. Reminding us that there is much to learn from looking at time-honed models, Schaffner also examines the ways that self-improvement practices provide powerful barometers of the values, anxieties, and aspirations that preoccupy us at particular moments in time and expose basic assumptions about our purpose and nature.
Author : Kelly Moran
Publisher : Kelly Moran
Page : 347 pages
File Size : 46,11 MB
Release : 2024-05-14
Category : Fiction
ISBN :
It’s been ten years since Rebecca Moore left idyllic small town Vallantine for the big city and even bigger dreams of becoming an award-winning journalist. Her career a puff of smoke in her wake, she returns home for her grandmother’s funeral, grieving and with her life at a standstill. But her two childhood besties have a plan to restore the historic library to its former glory and convert part of it into a bookstore. It seems like so long ago residents had named their trio the “Bookish Belles,” yet nothing cures troubles like good friends and a purpose. The problem is, she needs a job until the renovations are complete, and just her luck, the new editor of the local newspaper is a Yankee. He’s also sullen, sanctimonious, and sexy. And with the gossip mill a-buzzin,’ how is she supposed to keep her cool amid all the southern Georgia heat? Graham Roberts hasn’t exactly acclimated to the south. Yet, he moved for a purpose, and there’s no reason why he can’t help an old friend with a favor by hiring someone who is more than qualified. They could work side-by-side without complications. Right? Wrong. Bless her heart, Rebecca is the feistiest female on two legs with an innate ability to crawl under his skin faster than a hot knife through butter. Not to mention, she’s gorgeous as all get-out. Beneath her sass, though, is a girl who’s striving for acceptance and love. He’s just not certain he’s the right man. Plus, she’s given no promises to stick around. Worse, he’s starting to think falling for her may not even be a conscious choice. The heart wants what the heart wants. And between all of Vallantine gunning for their ever-after and Rebecca’s alluring charm sucking him in—again…and again—what chance does a guy stand?
