Book Description
Includes glossary & index
Kleppner's Advertising Procedure
Author : Otto Kleppner
Publisher :
Page : 758 pages
File Size : 12,11 MB
Release : 1990
Category : Business & Economics
ISBN :
Advertising Procedure
Author : Otto Kleppner
Publisher :
Page : 812 pages
File Size : 13,48 MB
Release : 1950
Category : Advertising
ISBN :
Book Description
Retail Advertising and Promotion
Author : Jay Diamond
Publisher : Fairchild Books
Page : 0 pages
File Size : 15,6 MB
Release : 2011-03-17
Category : Business & Economics
ISBN : 9781563678981
Book Description
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Kleppner's Advertising Procedure
Author : Thomas Russell
Publisher :
Page : 744 pages
File Size : 30,17 MB
Release : 1990
Category : Business & Economics
ISBN :
Book Description
Otto Kleppner's Advertising Procedure
Author : Otto Kleppner
Publisher : Prentice Hall
Page : 665 pages
File Size : 11,39 MB
Release : 1986-01-01
Category : Advertising
ISBN : 9780136432975
Book Description
Advertising as Multilingual Communication
Author : H. Kelly-Holmes
Publisher : Springer
Page : 221 pages
File Size : 33,83 MB
Release : 2016-01-11
Category : Business & Economics
ISBN : 0230503012
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
International Advertising and Communication
Author : Sandra Diehl
Publisher : Springer Science & Business Media
Page : 477 pages
File Size : 40,19 MB
Release : 2006-09-19
Category : Business & Economics
ISBN : 3835057022
Book Description
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Web Advertising
Author : Anja Janoschka
Publisher : John Benjamins Publishing
Page : 246 pages
File Size : 49,1 MB
Release : 2004-12-23
Category : Language Arts & Disciplines
ISBN : 9027294887
Book Description
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
An Introduction to Mechanics
Author : Daniel Kleppner
Publisher : Cambridge University Press
Page : 571 pages
File Size : 18,80 MB
Release : 2010-05-06
Category : Science
ISBN : 0521198216
Book Description
A classic textbook on the principles of Newtonian mechanics for undergraduate students, accompanied by numerous worked examples and problems.
Kleppner's Advertising Procedure
Author : W. Ronald Lane
Publisher : Prentice Hall
Page : 0 pages
File Size : 24,35 MB
Release : 2011
Category : Advertising
ISBN : 9780136110828
Book Description
For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
