Landing Pages 101


Book Description

"Learn How To Develop A Landing Page System That Will Substantially Improve Your Conversion Rate And Increase Your Profitability! Online marketing professionals reveal their secrets so that you can design your own persuasive landing pages!" You will learn all of the following in this amazing eBook tightly packed with valuable facts rather than worthless fluff: Information on understanding the landing page system Directions for getting started on creating your own landing page How to plan your unique landing page theme Strategies that enable you to write a landing page that converts Tips on properly designing your thank you page to generate repeat business How to implement back-end ads and additional selling to maximize revenue Techniques that will drive quality traffic to your landing page Examples of effective landing pages that produce results A bonus chapter on resources to help you along the way




Landing Page Optimization


Book Description

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.




101 Ways to Promote Your Web Site


Book Description

Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.




You're the Cream in My Coffee


Book Description

In 1928, Chicago rocks to the rhythm of the Jazz Age, and Prohibition is in full swing. Small-town girl Marjorie Corrigan, visiting the city for the first time, has sworn that coffee's the strongest drink that will pass her lips. But her quiet, orderly life turns topsy-turvy when she spots her high school sweetheart--presumed killed in the Great War--alive and well in a train station. Suddenly everything is up for grabs. Although the stranger insists he's not who she thinks he is, Marjorie becomes obsessed with finding out the truth. To the dismay of her fiance and family, she moves to the city and takes a job at a department store so she can spy on him. Meanwhile, the glittering world of her roommate, Dot, begins to look awfully enticing--especially when the object of her obsession seems to be part of that world. Is it really so terrible to bob her hair and shorten her skirt? To visit a speakeasy? Just for a cup of coffee, of course. But what about her scruples? What about the successful young doctor to whom she's engaged, who keeps begging her to come back home where she belongs? And what, exactly, is going on at the store's loading dock so late at night? Amid a whirlwind of trials and temptations, Marjoriemust make a choice. Will the mystery man prove to be the cream in her coffee--the missing ingredient to the life she yearns for? Or will he leave only bitterness in her heart?"




The Goldprint


Book Description

DEVELOP YOUR CAREER INTO A STRIVING BUSINESS Successful businesses aren’t built overnight. There isn’t any cheat code to becoming a millionaire. Most entrepreneurs start businesses without learning the business, nor do these entrepreneurs have guides, and mentors to follow. But, you have the opportunity to change your entire life by becoming a genius networker. How do you start? The real question to answer is: how do you create an online empire that will replace your current salary? In this eBook, you will learn how to build your own astonishing, profitable LifeWorthy-style marketing system. In this ebook, success comes from 4 sources: Each source develops the other. And together they are enormously influential—so much so that you will simply have no excuse for failure. Getting started right. Begin by building your foundation the right way, if not, your business will go tumbling down before you know it. Becoming a genius marketer; one of the best decisions to make in your life, it’s your turn to be the boss. Using high-tech marketing. If your business is not on the internet, then your business will be out of business, as said by Bill Gates. Becoming a leader, be in charge of your life, and begin by starting now. If you don’t do it now, it may never happen. This is not simply an abstract idea. The greatest marketers and leaders have been using these concepts since before the internet even existed. As a result, they’ve all been successful. DON'T WAIT UNTIL LATER - START YOUR CHANGE NOW.




Pay Per Click Search Engine Marketing For Dummies


Book Description

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results




3 Months to No.1


Book Description

"What Can You Expect From This Book?" Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook. "SEO For 2020 Onwards" Is This You? Total SEO Virgin? Entrepreneur? Business or Blog Owner with Big Plans? Or Perhaps THIS is You... Mom & Pop store owner Hard worker in need of technical knowledge Frustrated Google Ads spender SEO professional looking for time-saving hacks Affiliate marketer SEO forum & blog reader in need of some structure ...If So, This Book Was Written For You "Features FREE Video Series + SEO Blueprint" What Does This Book Deliver? Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to... Discover SEO's greatest secret - that it isn't rocket science! Save thousands by doing SEO yourself, or with your in-house team Filter profitable traffic to your site Learn what on earth to do with your social media Effectively direct and monitor people doing SEO for you Gain the industry knowledge to call out anyone full of 'BS' Who is Will Coombe? Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'. "Learn. Take Action. Get Results." A Carefully Curated SEO Guide for 2020 Onwards This book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all. "How High Will Your Revenue Go in 12 Weeks?" You'll Discover... * Online marketing 101* Personal advice for your business* How to uncover money-making keywords* Configuring WordPress for SEO success* How to nail the technical elements* How to win links* A crash course in content marketing* Social media account use (finally!)* SEO if you're a local business* eCommerce SEO (inc. Shopify, Magento, & WooCommerce)* Google penalty diagnosis & avoidance* Why it's quicker to go 'white hat' and not try to cheat Google* + more... "Grab a Copy Now..."




Developing Innovative Strategies for Aviation Education and Participation


Book Description

Resources to help promote interest in aviation among younger populations ranging from 10 years old to 25 years old. The report is designed to help educators and aviation enthusiasts understand the need for encouraging interest in aviation. It offers guidance on developing a program of activities to fit particular needs and provides activities for developing a program that can be scaled and tailored for various age groups and resource availability.




African Studies in the Digital Age


Book Description

African Studies in the Digital Age. DisConnects? seeks to understand the complex changes brought about by the digital revolution. The editors, Terry Barringer and Marion Wallace, have brought together librarians, archivists, researchers and academics from three continents to analyse the creation and use of digital research resources and archives in and about Africa. The volume reveals new opportunities for research, teaching and access, as well as potential problems and digital divides. Published under the aegis of SCOLMA (the UK Libraries and Archives Group on Africa), this new work is a major step forward in understanding the impact of the Internet Age for the study of Africa, in and beyond the continent. Contributors are: Terry Barringer, Hartmut Bergenthum, Natalie Bond, Mirjam de Bruijn, Ian Cooke, Jos Damen, Jonathan Harle, Diana Jeater, Rebecca Kahn, Peter Limb, Lucia Lovison-Golob, Walter Gam Nkwi, Jenni Orme, Daniel A. Reboussin, Ashley Rockenbach, Amidu Sanni, Simon Tanner, Edgar C. Taylor, Laurie N. Taylor, Marion Wallace, Massimo Zaccaria




Unifying Business, Data, and Code


Book Description

In the modern symphony of business, each section-from the technical to the managerial-must play in harmony. Authors Ron Itelman and Juan Cruz Viotti introduce a bold methodology to synchronize your business and technical teams, transforming them into a single, high-performing unit. Misalignment between business and technical teams halts innovation. You'll learn how to transcend the root causes of project failure-the ambiguity, knowledge gaps, and blind spots that lead to wasted efforts. The unifying methodology in this book will teach you these alignment tools and more: The four facets of data products: A simple blueprint that encapsulates data and business logic helps eliminate the most common causes of wasted time and misunderstanding The concept compass: An easy way to identify the biggest sources of misalignment Success spectrums: Define the required knowledge and road map your team needs to achieve success JSON Schema: Leverage JSON and JSON Schema to technically implement the strategy at scale, including extending JSON Schema with custom keywords, understanding JSON Schema annotations, and hosting your own schema registry Data hygiene: Learn how to design high-quality datasets aligned with creating real business value, and protect your organization from the most common sources of pain