Tourism and Hospitality Marketing


Book Description

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.




The Ethos of Rhetoric


Book Description

Fourteen noted rhetorical theorists and critics answer a summons to return ethics from abstraction to the particular. They discuss and explore a meaning of ethos that predates its more familiar translation as "moral character" and "ethics." Together the contributors define ethical discourse and describe what its practice looks like in particular communities.




Pulmonary Immunotoxicology


Book Description

A reference for investigators in pulmonary toxicology and immunotoxicology and for people involved in administrating and regulating matters related to inhale materials, and serviceable as a textbook for a graduate or advanced undergraduate course in pulmonary immunotoxicology. US researchers from academic and industrial laboratories provide information concerning the effects of various inhaled materials on the immune system of the respiratory tract. They cover basic background concepts including the normal structure and function of the respiratory system and its basic immunology, the major types of pathological consequences that can arise from immunomodulation within the respiratory tract, the specific major classes of airborne agents that are known to alter immune function, and risk assessment. Annotation copyrighted by Book News, Inc., Portland, OR




National Park Science


Book Description

This book explains the changing philosophies and permutations in research and management of South Africa's national parks during the twentieth century.




The Sacred Gaze


Book Description

"Sacred gaze" denotes any way of seeing that invests its object—an image, a person, a time, a place—with spiritual significance. Drawing from many different fields, David Morgan investigates key aspects of vision and imagery in a variety of religious traditions. His lively, innovative book explores how viewers absorb and process religious imagery and how their experience contributes to the social, intellectual, and perceptual construction of reality. Ranging widely from thirteenth-century Japan and eighteenth-century Tibet to contemporary America, Thailand, and Africa, The Sacred Gaze discusses the religious functions of images and the tools viewers use to interpret them. Morgan questions how fear and disgust of images relate to one another and explains how scholars study the long and evolving histories of images as they pass from culture to culture. An intriguing strand of the narrative details how images have helped to shape popular conceptions of gender and masculinity. The opening chapter considers definitions of "visual culture" and how these relate to the traditional practice of art history. Amply illustrated with more than seventy images from diverse religious traditions, this masterful interdisciplinary study provides a comprehensive and accessible resource for everyone interested in how religious images and visual practice order space and time, communicate with the transcendent, and embody forms of communion with the divine. The Sacred Gaze is a vital introduction to the study of the visual culture of religions.




Ways of Escape


Book Description

Modern life is often described as an iron cage from which there is no escape. But popular culture venerates leisure and travel as authentic escape routes from routine and monotony. However what kind of escape is tolerated in modern society? How is it shaped by historical expectations of leisure and travel? And what do we actually experience when we engage in leisure or travel activity? This fascinating and accomplished book tries to supply answers to these questions. A major scholarly contribution to the sociological analysis of leisure, pleasure and travel, Dr Rojek's study is a radical challenge to the existing paradigmatic orthodoxy. Bryan S. Turner, University of Essex.







The Connections Between Ecology and Infectious Disease


Book Description

This book summarizes current advances in our understanding of how infectious disease represents an ecological interaction between a pathogenic microorganism and the host species in which that microbe causes illness. The contributing authors explain that pathogenic microorganisms often also have broader ecological connections, which can include a natural environmental presence; possible transmission by vehicles such as air, water, and food; and interactions with other host species, including vectors for which the microbe either may or may not be pathogenic. This field of science has been dubbed disease ecology, and the chapters that examine it have been grouped into three sections. The first section introduces both the role of biological community interactions and the impact of biodiversity on infectious disease. In turn, the second section considers those diseases directly affecting humans, with a focus on waterborne and foodborne illnesses, while also examining the critical aspect of microbial biofilms. Lastly, the third section presents the ecology of infectious diseases from the perspective of their impact on mammalian livestock and wildlife as well as on humans. Given its breadth of coverage, the volume offers a valuable resource for microbial ecologists and biomedical scientists alike.




From Memory to Marble


Book Description

For the first time, the 92-metre frieze of the Voortrekker Monument in Pretoria, one of the largest historical narratives in marble, has been made the subject of a book. The pictorial narrative of the Boer pioneers who conquered South Africa’s interior during the 'Great Trek' (1835-52) represents a crucial period of South Africa’s past. Conceptualising the frieze both reflected on and contributed to the country’s socio-political debates in the 1930s and 1940s when it was made. The book considers the active role the Monument played in the rise of Afrikaner nationalism and the development of apartheid, as well as its place in post-apartheid heritage. The frieze is unique in that it provides rare evidence of the complex processes followed in creating a major monument. Based on unpublished documents, drawings and models, these processes are unfolded step by step, from the earliest discussions of the purpose and content of the frieze, through all the stages of its design, to its shipping to post-war Italy to be copied into marble from Monte Altissimo, up to its final installation in the Monument. The book examines how visual representation transforms historical memory in what it chooses to recount, and the forms in which it is depicted. The second volume expands on the first, by investigating each of the twenty-seven scenes of the frieze in depth, providing new insights into not only the frieze, but also South Africa’s history. François van Schalkwyk of African Minds, co-publisher with De Gruyter writes: From Memory to Marble is an open access monograph in the true sense of the word. Both volumes of the digital version of the book are available in full and free of charge from the date of publication. This approach to publishing democratises access to the latest scholarly publications across the globe. At the same time, a book such as From Memory to Marble, with its unique and exquisite photographs of the frieze as well as its wealth of reproduced archival materials, demands reception of a more traditional kind, that is, on the printed page. For this reason, the book is likewise available in print as two separate volumes. The printed and digital books should not be seen as separate incarnations; each brings its own advantages, working together to extend the reach and utility of From Memory to Marble to a range of interested readers.




St Jude's


Book Description

St Jude's is the remarkable story of an Australian girl from the bush who's busy transforming the lives of hundreds, if not thousands, of African children. Her name is Gemma Sisia, and she runs a school in Tanzania called The School of St Jude. Gemma's idea is simple. Her school is for the very poorest kids, the ones whose families can't afford the clothes or books or even pencils to send their children to the supposedly "free" government schools. These are the children of illiterate parents, whose destiny is to remain trapped in a cycle of poor education, illiteracy and poverty. Her slogan is "fighting poverty through education".Gemma started St Jude's (named after the patron saint of hopeless causes) in 2002 with an 18-year-old volunteer teacher from Sydney, three kids and her own boundless energy. From those humble beginnings, the school now has over 850 students, and one of the best academic records in the country. There are plans for a second campus, and a long term aim of reproducing the hugely successful formula across Tanzania and East Africa. St Jude's is an astonishing success for kids who would otherwise have no hope and no future. This is a truly amazing story about how the determination of one person can help change the world.