Lexical Blending. Analysis of blends found in magazines according to the typology of Adrienne Lehrer and Elke Ronneberger-Sibol


Book Description

Seminar paper from the year 2015 in the subject English Language and Literature Studies - Linguistics, grade: 1,7, University of Potsdam, language: English, abstract: This research paper deals with the topic of lexical blending. There, newly created words through this process of word formation are called blends or hybrids or portmanteau words. The latter was popularized in Lewis Carroll’s poem "Through the Looking Glass" in which he, for example, describes a "frabjous day", a day that is both fabulous and joyous. One of the first blends known of, which is still in our vocabulary is the word "smash". It is a blend of "smack" and "mash", which is known since early 1700. "Smash" is a perfect example of a blend that is very well integrated into the modern Standard English. Therefore most likely most people would not have defined it as a blend. So this example indicates, that it is sometimes difficult to identify a word as a blend and moreover to identify its constituents.




Blending as a Type of Word-Formation in English


Book Description

Seminar paper from the year 2013 in the subject Didactics for the subject English - Pedagogy, Literature Studies, grade: 1,7, University of Würzburg (Institut für Anglistik und Amerikanistik), course: English Morphology and Word - Formation, language: English, abstract: As a part of this term paper I will show how the blends are classified into modified and meaningful blends and how they are categorized, including the categorization of their source words. I am going to answer the question how blends are structured and what kind of rules there are for their formation. The term paper will answer all these questions by analyzing blends and their source words and this will show that blending is a word – formation process.




Blending in Advertisements


Book Description

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Hamburg (Institut für Anglisitk und Amerikanistik), course: Cognitive English Grammar, 5 entries in the bibliography, language: English, abstract: That humans try to understand their environment by studying the available information is common knowledge, but how these processes of analyzing and understanding function within our brain is still a field that has not been entirely investigated, yet. Within the last years the interest of cognitive processes has grown enormously and has led to a whole new field of research. Inside this research field of cognitive grammar the theory of conceptual blending is the most interesting one for me. In my opinion, blending is an elegant way for creative processes. It illustrates the strong relationship between language and cognition. Furthermore, blends are an effective way to spread a message and to attract attention and curiosity towards an idea or a product. Examples of blends can be found in many sorts of situations, for instance, in cartoons, jokes, poetry or advertisements and there are many more situations which demonstrate the ubiquity of conceptual blending. Within this term paper, however, I want to concentrate on the field of advertisements. I will shortly present important information on conceptual blending and analyze two different ads according to the CB Theory developed by Gilles Fauconnier and Mark Turner. While studying and reading books about the topic I realized the crucial role of the recipients. Therefore, I started a survey with four test persons, wondering if all were able to decode the messages. I was also interested in their reaction towards the advertisements. I believe that this information is important when considering the effectiveness of the advertisements. That is why I have included their views and opinions below each analysis.




Conceptual Blending in Jokes


Book Description

Seminar paper from the year 2009 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Hamburg (Institut für Anglistik und Amerikanistik), course: Highlights in Cognitive Linguistics, language: English, abstract: The emerging ability for blending different mental spaces, so argue Fauconnier and Turner (2002: V), allowed humans to gain the upper hand over competing species from the Upper Paleolithic onwards, since this ability gave them the imagination required to invent new concepts, tools and means of communication (among them language). On the basis of this discovery and the initially developed Mental Space theory, Fauconnier and Turner advanced a striking theory called the Conceptual Blending theory. [...] Therefore, in this term paper I focus entirely on jokes, which I attempt to interpret by means of the Blending theory. To investigate cognitive processes involved in joke comprehension, I have interviewed four English native speakers with the intention of finding whether all of them are able to explain why the joke is funny and which incompatible elements are responsible for its humorous effect. Taking into account the participants' answers I have tried to define the input spaces (by naming their constituents) and the blended space. Additionally, the participants' answers were evaluated with regard to the role of background knowledge, which is necessary in order to comprehend the joke. Finally, I examined whether the Conceptual Blending theory might be applicable for the analysis of joke processing and comprehension in general and what difficulties can arise during the creation of the input spaces and the blend. Thus, in the following sections I will first introduce important information on conceptual blending and then analyze selected jokes according to the Conceptual Blending theory, taking into consideration the interviewees' explanations of the jokes. Central to Conceptual Blending theory is the notion of the conce




Blends. A creative means of word-formation


Book Description

Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1, Klagenfurt University (Institut für Anglistik und Amerikanistik), course: Topics in Linguistics: Syntax and Morphology, language: English, abstract: Blending is anything but a new phenomenon in the English language. This is proven by the fact that the word brunch, which is one of the most widely known blends, was first recorded in 1896 - more than 100 years ago (Quinion 2014). However, only over the last couple of decades has blending become a very popular word-formation process. Today, in the English lexicon a large number of blends can be found which are no longer recognized as such since they have been in everyday use for quite a long time (Katamba 1994: 184). This can be explained by the fact that blends tend to be abbreviations in the beginning and, due to their word-like appearance, are lexicalized over time (Hadžiahmetović-Jurida 2006: 283). Although blending plays a significant role in terms of word-formation, it is hardly mentioned in monographs focusing on this particular aspect of morphology. This paper aims to explore the rules that determine the creation of blends as well as to have a closer look on two ways of categorizing them.




Cross-Disciplinary Perspectives on Lexical Blending


Book Description

The volume brings together a well-selected collection of twelve articles providing a comprehensive and very informative summary of contemporary work on lexical blending. It combines theoretically informed descriptions of a variety of languages and a number of contributions with a theoretically original focus. It is the first book of its kind on the subject, and because of its cross-disciplinary nature, it is of high relevance not only to word-formation scholars and students, but also to a wide readership within the linguistics community.