Author : Linda Wallace
Publisher : American Library Association
Page : 92 pages
File Size : 41,50 MB
Release : 2004
Category : Business & Economics
ISBN : 9780838908679
For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.
Author : Patricia H. Fisher
Publisher : American Library Association
Page : 158 pages
File Size : 21,52 MB
Release : 2006
Category : Business & Economics
ISBN : 9780838909096
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
Page : 436 pages
File Size : 23,34 MB
Release : 2006-05-02
Category : Language Arts & Disciplines
ISBN : 3598440197
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author : Laura Saunders
Publisher :
Page : 389 pages
File Size : 36,8 MB
Release : 2020
Category : Academic libraries
ISBN : 9781946011091
"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.
Author : Kathy Dempsey
Publisher :
Page : 316 pages
File Size : 19,13 MB
Release : 2009
Category : Language Arts & Disciplines
ISBN :
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Author : Elisabeth Doucett
Publisher : American Library Association
Page : 139 pages
File Size : 41,59 MB
Release : 2008-05-12
Category : Business & Economics
ISBN : 0838909620
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
Author : Debra Lucas-Alfieri
Publisher : Chandos Publishing
Page : 120 pages
File Size : 26,33 MB
Release : 2015-05-14
Category : Language Arts & Disciplines
ISBN : 1780634544
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans
Author : Jo Henry
Publisher : American Library Association
Page : 306 pages
File Size : 23,56 MB
Release : 2017-12-12
Category : Language Arts & Disciplines
ISBN : 0838916708
By tackling the dysfunctional library head on, managers as well as library workers who find themselves in a toxic situation will be poised to better meet library goals and move the library forward.
Author : Joy L. Fuller
Publisher : Library Association Publishing (UK)
Page : 0 pages
File Size : 31,50 MB
Release : 2021-09-06
Category : Organizational change
ISBN : 9780838947753
Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.
Author : Peggy Barber
Publisher : American Library Association
Page : 113 pages
File Size : 40,69 MB
Release : 2010
Category : Language Arts & Disciplines
ISBN : 0838910114
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
