Life Style and Psychographics, Chapter 7
Author : Douglas J. Tigert
Publisher : Marketing Classics Press
Page : 33 pages
File Size : 41,11 MB
Release : 2011-06-30
Category : Business & Economics
ISBN : 1613111606
Author : Douglas J. Tigert
Publisher : Marketing Classics Press
Page : 33 pages
File Size : 41,11 MB
Release : 2011-06-30
Category : Business & Economics
ISBN : 1613111606
Author : Robert W. Frye
Publisher : Marketing Classics Press
Page : 12 pages
File Size : 40,21 MB
Release : 2011-06-30
Category : Business & Economics
ISBN : 1613111622
Author : William D. Wells
Publisher : Marketing Classics Press
Page : 51 pages
File Size : 36,3 MB
Release : 2011-06-30
Category : Business & Economics
ISBN : 1613111665
Author : Lynn R. Kahle
Publisher : Psychology Press
Page : 430 pages
File Size : 10,10 MB
Release : 2014-03-05
Category : Psychology
ISBN : 1317780833
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author : William D. Wells
Publisher : Marketing Classics Press
Page : 31 pages
File Size : 45,47 MB
Release : 2011-06-30
Category : Business & Economics
ISBN : 1613111657
Author : Calvin Hodock
Publisher : Marketing Classics Press
Page : 21 pages
File Size : 38,47 MB
Release : 2011-06-30
Category : Business & Economics
ISBN : 1613111614
Author : James H. Myers
Publisher : Marketing Classics Press
Page : 26 pages
File Size : 26,61 MB
Release : 2011-06-30
Category : Business & Economics
ISBN : 1613111630
Author : Art Weinstein
Publisher : Routledge
Page : 199 pages
File Size : 23,86 MB
Release : 2014-05-12
Category : Business & Economics
ISBN : 1136773797
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data.
Author : Michele M. Granger
Publisher : Bloomsbury Publishing USA
Page : 265 pages
File Size : 18,67 MB
Release : 2020-04-02
Category :
ISBN : 1501338595
Author : Robert D. Putnam
Publisher : Simon and Schuster
Page : 546 pages
File Size : 28,75 MB
Release : 2000
Category : History
ISBN : 0743203046
Packed with provocative information about the social and political habits of twentieth-century Americans.