Marketing


Book Description

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.







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About one year ago, Wolfgang Tillmans was prompted by his own curiosity to visit Fruit Logistica in Berlin, the most important convention for the international fruit trade.'I was left open-mouthed by the crazy displays and the variety and complexity of th




The Blood of Whisperers


Book Description

An empire on the edge of war threatens to crumble in this action-packed fantasy novel of epic adventure and revenge. They call him the Usurper. Once the Kisian empire was ruled by gods. Now Kin Ts'ai, a man of common blood, sits on the Crimson Throne. At his command, the last Otako emperor was executed and a new era began. But claiming an empire is easier than holding it. In the north where loyalty to the Otako name runs deep, a rebellion grows. And Emperor Kin will learn that killing one Otako, doesn't mean you've killed them all. Vengeance is coming. The Vengeance TrilogyThe Blood of WhisperersThe Gods of ViceThe Grave at Storm's End For more from Devin Madson, check out: The Reborn EmpireWe Ride the Storm










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