The London Tradesman


Book Description










The Complete Tradesman


Book Description

The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800. Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing. The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.







Fresh from the Past


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Sherman takes readers along on a wild ride back in time, describing how historic families learned to cook with the seasons. From a cookbook of the day she gives readers 120 original recipes, together with contemporary translations of step-by-step instructions for cooks of any level.










The Charities of London, 1480 - 1660


Book Description

In this work, Professor Jordan continues his study of the origins of modern social and cultural institutions in England. He is concerned with the momentous shift which occurred in men's aspirations for their society in the course of the sixteenth and seventeenth centuries, as reflected in the charities which were established by gifts and bequests. This volume deals with the immense contribution made by London to this process of historical change, a change so swift as to be revolutionary in its institutional implications. The author describes the vast charitable system which London created, examines at length the aspirations and the social philosophy of the merchant aristocracy which controlled its affairs, and seeks to assess the social dominance exerted by London in this era as the flood of its charitable generosity poured out across the face of the realm. It is Professor Jordan's estimate that more than a third of the whole of the great charitable endowments created in England during this period were London's gift, while almost a third of London's benefactions were made for the benefit of communities in other parts of the realm. It is not too much to say that London's almost prodigal generosity was fashioning for all of England the institutions of a new age. Here is recorded the annal of a proud achievement by a city which discovered its own greatness in the period under discussion. It is perhaps not too much to say that few authors have quite so fully mastered the rich and variegated life and aspirations of the city as has Professor Jordan, certainly none have recounted the triumph of its achievement with greater understanding and pride. This book was first published in 1960.