Loose-Leaf Edition Understanding Business


Book Description

The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes.




Loose-Leaf Edition Understanding Business: The Core


Book Description

You asked for it – you got it! Based on the market leading gold standard product, Nickels, Understanding Business 12e, Understanding Business: The Core 2e provides a fully revised product with fewer chapters. Reviewers asked for fewer chapters and to include a chapter on using technology, particularly social media. Understanding Business: The Core 2e is now 16 chapters. Here’s how we did it: • Chapter 1, Taking Risks and Making Profits within the Dynamic Business Environment, and Chapter 2, Understanding Economics, were condensed and combined to create Chapter 1, Exploring the Business Environment and Economics. The coverage of current trends was deleted since it is covered in other chapters. • Chapter 11, Human Resource Management: Finding and Keeping the Best Employees, and Chapter 12, Dealing with Employee–Management Issues, were condensed and combined to create Chapter 10, Human Resource Management: Finding and Keeping the Best Employees. • Chapter 16, Financial Management, was combined with Chapter 17, Using Securities Markets for Financing and Investing Opportunities, to create Chapter 15, Financial Management. This revised chapter retains the material about selling stocks and bonds to raise capital. The content about investing in stocks and bonds was moved to Bonus Chapter C Managing Personal Finances and Investing. • Bonus Chapter B, Using Technology to Manage Business, was expanded and promoted to the main text as Chapter 13, Using Technology to Manage Information. • Bonus Chapter C, Managing Personal Finance and Investing, was expanded to include a condensed version of the content regarding investing in stocks and bonds that was moved from the former Securities Markets chapter.




Understanding Business


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Understanding Business Today


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Connect Core Concepts in Health


Book Description

Insel and Roth, Core Concepts in Health pioneered the concept of personal responsibility for health and individual behavior change back in 1976. Now in its 11th edition, it is still the market leader and is known for its scientific research base and its currency, comprehensiveness, and accuracy.




Applied Marketing


Book Description

Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.




Dynamic Business Law


Book Description

Designed for business majors taking a two-semester Business Law course, Kubasek, Dynamic Business Law, 5th edition, incorporates an ethical decision making framework, an emphasis on critical thinking, and a focus on business relevance. Updated coverage on privacy, cyber law, and immigration law provide a framework to help students think critically about these evolving topic areas.




Looking at Movies


Book Description

Disc 1 offers 25 short 'tutorials,' helping students see what the text describes. Disc 2 includes an anthology of 12 short films, from 5 to 30 minutes in length. Together, the DVDs offer nearly five hours of pedagogically useful moving-image content.