Luxury Watches


Book Description

This book provides a comprehensive look into the luxury watch industry from its inception to today. With a focus on some of the most prestigious watch companies in the world. Here, readers will receive a detailed view into many finely crafted tools of time. Discovering the difference between movements and design, feel and practicality you will be introduced to watches steeped in horology history and even those specimens of time worn by individuals of great importance, Throughout, this book should act primarily as a guide for those taking their first steps into horology and benefit even the most seasoned of watch enthusiasts.




Luxury Watches as Investment


Book Description

Watches are worthwhile investments. Of course not all watches, but only certain ones, special ones, selected ones. But not so special that you could not just buy them. At least some of them. How to recognize what in this form of investment pays off, this book is all about. Like all luxury goods, a watch must be rare and in demand to rise in value. Therefore, all consumer goods decrease in value – but not luxury goods: Luxury goods are rare, not available, scarce, durable and timeless, thus stable in value and therefore in demand. This book will give you all the details of investing in luxury watches in a nutshell and focused on the crucial information, so once you've read it, you immediately can go and buy your first watch as an investment.




Watches: A Guide by Hodinkee


Book Description

Over a short ten-year time-span, Hodinkee has positioned itself as the preeminent and most distinguished destination for modern and vintage wristwatch enthusiasts. Exiting a career in finance, Ben Clymer decided to fuse his horological and writing passions in order to start a blog discussing everything from new products to vintage wristwatch auctions. Titling his endeavor after the Czech word hodinky, which means ‘little watch,’ Clymer sought to create a platform that was casual and accessible to all levels of enthusiasts—within a few years The New York Times dubbed him the “High Priest of Horology.”




Vintage Rolex


Book Description

'A gorgeously indulgent new coffee-table heavyweight.' - Esquire magazine 'An ode, a love letter, and a paean to family tradition while also being a celebration of the longevity of the Rolex brand, this tome is encyclopedic and monumental in its scope.' - New York Journal of Books For more than a century, Rolex has stood apart as the most legendary brand of watch in the world. Ever the record setter--the Daytona, belonging to actor Paul Newman, was auctioned by Phillips in New York in October 2017 for $17.8 million--it comes as no surprise that Rolex is the most collected watch label in the world. Published to celebrate The Vintage Watch Company's 25th anniversary in 2020, the book contains a unique pictorial collection of vintage Rolex watches that have passed through the shop during the past 25 years. From early Rolex pocket watches to the world's first wristwatches, elegant in their simplicity yet revolutionary in their impact, to the very first Submariners, iconic Daytonas, and jewel-encrusted Crown collections, the mesmerizing archive of vintage timepieces charts the extraordinary rise of an extraordinary brand.




Designing Luxury Brands


Book Description

Zusammenfassung: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle




Rolex Encyclopedia


Book Description

PRESENTATION: THE ULTIMATE BOOK ABOUT ROLEX Rolex Encyclopedia is the most complete and updated guide on vintage and modern Rolex watches and it includes every Rolex produced from 1905 until today. A travel through time which you won’t be able to interrupt! There is a big story behind every important brand: a story made of great ideas, great adventures, enterprises and innovations that have changed the world that we knew. This is the case of Rolex. Many things have already been said about its story, but the love and passion of Guido Mondani Editore have no limits and this is why the Rolex Encyclopedia wants to reach the soul of the story of this important brand, which has changed the world of watchmaking forever. No one before has ever written so much about the great enterprises of Rolex: a story of outstanding pioneers, of courageous and far-sighted persons, of state-of-the-art watches, which almost represent the Holy Grail for watch collectors. A story told in three big books that in their kind are definitely another unique mission. TOPICS Ask yourself a question, any question …. What is the origin of the name Rolex? Where does the nickname “Bubble Back” come from? How many pieces of the Rolex Split-Seconds model were produced? When was the Submariner model created to commemorate the Panama Channel? How many Marks exist for the Submariner and Sea-Dweller models? How many Daytona watch models were produced? How many hours does it take to produce a Cerachrom bezel? You will find all the answers in here. Furthermore, these books allso provides the estimates of every Rolex, basing on the conditions, and the updated price of all watches in production. MODELS Air-King, Bart Simpson, Bicchierini dial, Bubble Back, Buckley dial, Comex, Chronographs, Cosmograph, Dato-compax, Daytona, Deep Sea, Double Red, Exclamation mark, Explorer I, Explorer II, Explorer dial, Feet First, Glidelock, Glossy dial, GMT-Master, Ghost dial, Green, Hulk, James Bond, Lumi dial, Meter First, Milgauss, Military, Moon Phases, Oman dial, Oyster Date, Oyster DateJust, Oyster DateJust II, Oyster Day-Date, Oyster Day-Date II, Oyster No Date, Panerai, Patent Pending, Patrizzi Dial, Personalized dials (Astrua, Bucherer, Cartier, Cuervos y Sobrinos, Panama Canal, Polipetto, Ronchi, Serpico y Laino, Tiffany, Verga, Versace), Prince, Quartz, Rehaut, Sea-Dweller, Sky-Dweller, Spider dial, Sub-aqua, Submariner, Texano, Triplesix, Tropical dial, Turn- O-Graph, Underline, Yacht Master.




Behavioral Finance: The Second Generation


Book Description

Behavioral finance presented in this book is the second-generation of behavioral finance. The first generation, starting in the early 1980s, largely accepted standard finance’s notion of people’s wants as “rational” wants—restricted to the utilitarian benefits of high returns and low risk. That first generation commonly described people as “irrational”—succumbing to cognitive and emotional errors and misled on their way to their rational wants. The second generation describes people as normal. It begins by acknowledging the full range of people’s normal wants and their benefits—utilitarian, expressive, and emotional—distinguishes normal wants from errors, and offers guidance on using shortcuts and avoiding errors on the way to satisfying normal wants. People’s normal wants include financial security, nurturing children and families, gaining high social status, and staying true to values. People’s normal wants, even more than their cognitive and emotional shortcuts and errors, underlie answers to important questions of finance, including saving and spending, portfolio construction, asset pricing, and market efficiency.




Cipullo


Book Description




The Watch Book Rolex


Book Description

Informative text and hundreds of photos are a fitting testament to the world-renowned Rolex brand. Respected wristwatch expert and historian Gisbert L. Brunner shares his extensive subject knowledge once more. A must-have for watch collectors, enthusiasts, and anyone wishing to become one.




Marketing Plans That Work


Book Description

This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.