Book Description

In celebration of Cassina's 80th anniversary, this book seeks to avoid the rigid rules of simple historical reconstruction. This publication was conceived to form part of a complete and valuable historical document of great interest to students and experts of international design. The core and most substantial part of the book is the section dedicated to those important international designers who have had the strongest influence on the evolution of Cassina, including Gio Ponti, Vico Magistretti, Gaetano Pesce, Archizoom, Afra and Tobia Scarpa, Andrea Branzi, and Philippe Starck. In the broad sections dedicated to the various designers and their "visions" for Cassina, some of the best-known products in the history of Italian and international design are presented, often through images unknown to the public. Some of the company's better known designs are out of production and for some time now have been highly sought after in world auctions of major pieces of international design.