Teach Yourself
Author :
Publisher :
Page : pages
File Size : 30,20 MB
Release : 2010
Category :
ISBN :
Make A Difference With Your Marketing: Teach Yourself
Author : Jonathan Gabay
Publisher : Teach Yourself
Page : 227 pages
File Size : 44,33 MB
Release : 2010-02-26
Category : Business & Economics
ISBN : 1444129538
Book Description
Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before! NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of marketing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Marketing
Author : J. Jonathan Gabay
Publisher : Hodder Education
Page : 243 pages
File Size : 45,33 MB
Release : 2003
Category : Marketing
ISBN : 9780340859469
Book Description
Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive "jargon buster" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.
Marketing in 4 Weeks
Author : Eric Davies
Publisher : Teach Yourself
Page : 415 pages
File Size : 26,96 MB
Release : 2015-01-29
Category : Business & Economics
ISBN : 147360530X
Book Description
Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Hype Yourself
Author : Lucy Werner
Publisher : Practical Inspiration Publishing
Page : 197 pages
File Size : 44,95 MB
Release : 2020-01-09
Category : Business & Economics
ISBN : 178860122X
Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Improve Your Copywriting: Teach Yourself
Author : Jonathan Gabay
Publisher : Teach Yourself
Page : 224 pages
File Size : 46,55 MB
Release : 2010-01-29
Category : Language Arts & Disciplines
ISBN : 1444129465
Book Description
Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Marketing Lessons from the Grateful Dead
Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 196 pages
File Size : 43,95 MB
Release : 2010-08-02
Category : Business & Economics
ISBN : 0470900520
Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Learning How to Learn
Author : Barbara Oakley, PhD
Publisher : Penguin
Page : 258 pages
File Size : 27,64 MB
Release : 2018-08-07
Category : Juvenile Nonfiction
ISBN : 052550446X
Book Description
A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid "rut think" in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.
Run Your Own Business: Teach Yourself Ebook Epub
Author : Kevin Duncan
Publisher : Teach Yourself
Page : 118 pages
File Size : 24,90 MB
Release : 2010-01-29
Category : Business & Economics
ISBN : 1444129627
Book Description
Running your own business can be a daunting, challenging and sometimes stressful experience, but also one of the most rewarding. This book expertly guides you through the principles of running a successful business. Crammed with practical advice - from assessing pro's and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your life NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of running your own business. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Behind the Brand
Author : Elliott Bryan
Publisher : IdeaPress Publishing
Page : pages
File Size : 27,17 MB
Release : 2019-06-19
Category : Business & Economics
ISBN : 9781940858784
Book Description
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
